LinkedIn is the biggest B2B social media platform out there and when you’re trying to promote something to companies, probably the best marketing tool that you can use.
However, because LinkedIn is a B2B platform, it requires a slightly different approach than any other social media that you’ve been on.
And that’s why in this article I am going to reveal to you how to do LinkedIn marketing for B2B…
So, are you ready to begin? If so, let’s dive in…
Share Highly Valuable Content That Positions You As An Authority
The more valuable content you share, the better off you’re going to be…
That’s because people will love to consume it, and engage with it, and it will position you as an authority in your industry.
That way you’ll get trust and way more attention.
However, how can you create content that does these things and gets you some awesome results?
1. Pick The Right Topic
The topic of the post that you try to share needs to be interesting to the audience that you target for your LinkedIn marketing for B2B.
Also, it needs to be relevant to their problems, wants, and needs.
If it’s not, then nobody is going to bother with going through the content as they won’t care about what you have to say.
That’s why you need to ALWAYS pick the right topic that’s relevant to your audience, your industry, and your brand.
Once you have it, then you need to…
2. Outvalue Everybody
The key to positioning yourself as an authority and doing LinkedIn marketing for B2B the right way is to add more value to the lives of your dream customers than everybody else.
Let’s take a PDF post as an example.
When you share a PDF post and you utilize the slides, then it definitely pays off that you go into real detail there, use some explanation graphics, and make the entire thing as great as possible.
The more in-depth you go and the more value you share, the better results you’re going to get.
However, keep in mind that value doesn’t necessarily have to be education.
It can also be an inspiration and entertainment. If you inspire really well or if you share some uplifting, funny posts related to your industry… it’s going to help you build strong relationships and it matters as well.
But educational content is way better for LinkedIn marketing for B2B when it comes to authority-building and becoming known and respected.
3. Pour Your Personality Into The Content
Contrary to what you might think, just because you’re marketing to B2B, doesn’t mean you should be formal and cold fish in your content.
In fact, just the opposite. You’re not dealing with robots but with people that can feel emotions, relate to things, and do all things like normal consumers in B2C.
It’s no different. And that’s why you want to pour your personality into your content.
When your express your values in the posts, you share some stories and examples of something that has happened and you don’t hold back…
Those entrepreneurs who can relate to you will like and engage with your content more and they are going to become a part of your movement.
When that happens your brand is going to thrive and people will do business with YOU just because they are a part of the movement and they will even turn down better deals.
It is extremely important that you do it as it will have a giant impact on your LinkedIn marketing for B2B.
4. Keep Your Content Simple
Don’t try to sound bold or look smart. Make your content simple and snappy. That’s because jargon is hard to consume and people run away from content that’s hard to consume.
So, try to keep it as simple as possible so that people consume it and you get as much attention as possible.
That way you’re going to get a lot more attention…
But your content is not the only thing that matters when it comes to successfully doing LinkedIn marketing for B2B…
Engage With Your Dream Customers
If you want to get the attention of your dream customers and build relationships with them, then it is absolutely necessary to engage with them.
In other words, you need to start engaging, adding the personal touch, and much more.
After some time, they’re going to notice it and you’re instantly going to get more results and win attention.
And that’s why it is extremely important for you to engage with others consistently. Here are some forms of engagement:
- Commenting On Hashtags
- Commenting On Posts Of People You’re Connected With And That You Follow
- Replying To Comments
- Thanking For Reposts
- Responding To Messages
Engage in all of those ways consistently, and even better, prepare an engagement strategy that you will follow. It’s going to help you get the results that you want.
Stay Consistent
Even though this is something that you might have heard a million times, it’s more than important.
And that’s why I am sharing it as well. I highly recommend that you shared at least one piece of content per day…
That way you’re going to stay on top of the mind of your dream customers and you’re going to get results way faster.
However, if for some serious reasons you can’t share one post a day, that’s fine. You can share less. However, make sure you post as much as possible (up to 3-4x a day) and you stay consistent over a long period of time.
Filip Konecny 