While a lot has happened since Elon Musk bought Twitter, the truth is that Twitter still remains one of the best social media platforms where to build your brand and from which to get new customers.
Did you know that 1 in 5 US adults use Twitter or that approximately 500 Million tweets are made every day? Or what about the fact that Twitter has approximately 500 million users?
You see, even though the statistics are incredible, the truth is, you’re not going to reach people without getting engagement on your tweets. That’s because Twitter heavily prioritizes tweets that get engagement over those that don’t.
Also, their recommendation feature which shows tweets that you liked or engaged with to your audience as well skyrockets the importance of you getting as much engagement as possible.
So, how are you going to boost your Twitter engagement? Well, that’s exactly what I’m going to reveal to you in this article…
Are you ready to begin? If so, let’s dive in.
Controversial Tweets Get More Engagement
This is definitely something that you want to leverage in your Twitter content strategy. That’s because controversial Tweets are always going to attract the attention of your dream customers and make them engage with them.
For example, if you’re in the marketing industry like me, a controversial tweet might look like “STOP running ads and_____instead. That’s because…”
If you’re an ad agency or a marketer that is running ads (and everybody in marketing does), then this would grab your attention and of course, cause you to engage with the tweet. Therefore, it would spread the message much further.
That’s because, with every extra like that you’d get, the tweet would begin to show to an extra audience consisting of hundreds to millions of people based on who engaged with the tweet. There’s a reason why when Elon Musk or Barrack Obama comments on your tweet it instantly goes viral.
That’s because they have an audience of 100M+ people and the tweet that you shared starts showing to it.
So, keep in mind that engagement is super important and can get you a LONG way.
And now, let’s move on to another tip to boost your Twitter engagement…
Engage With Others
You see, when you are going to engage with others, those who you engage with will likely come back to engage with you as well. That’s because they’ll think, “Who the heck is this person?”, or if they already know you they’ll think “What’s new with this guy/brand?”
And then they’ll come to check your profile out and they’re likely going to engage with your tweets as well. So, what that means is that you should go and start commenting on tweets of people you follow, tweets of people that are recommended to you, and tweets on hashtags.
And the more you comment, the better. You have no idea how massive exposure it is going to provide you with. Some of my replies to Tweets literally got over 90,000+ impressions. And I made about 5 of them in a day…
…all while I had a tiny following of 500 people. It works like crazy but you have to be consistent and be willing to put in the time necessary to engage. It’s going to boost your growth and engagement beyond your wildest imagination when done right.
However, there is one thing that you must remember. Engaging for the sake of engagement is not going to get you anywhere. Instead, you need high-quality engagement.
Every comment that you make should be personal, feedback-giving, and if possible value-adding. Not some spammy comment like “This is great. Thanks for sharing.”
These comments don’t get any results. And you’ll comment yourself until death before somebody actually engages with you. Always give honest feedback and try to add value. Otherwise, don’t comment at all.
Other forms of engagement are:
- Replying To Comments
- Replying To Messages
- Being Active In Chat During Lives
Of course, there are more of them, but these are the ones that you should be mainly interested in.
However, engaging with others is not the only thing you can do to boost your engagement…
Be Personal
Something that even Twitter itself has suggested to get more engagement and that I agree with it is to be more personal in your tweets. In other words, you don’t want to sound corporate or professional…
You want to be yourself! Write tweets the way you talk, and you are going to get Twitter engagement like never before because your tweets are actually going to be relatable.
And when people can relate to you, they build a relationship with you. And of course, great relationships result in trust, which automatically translates into more sales, and they also result in more engagement.
And even though it sounds simple, it’s not and you’ll want to ignore it. DON’T, and start being more personal in your tweets.
Filip Konecny 