If you want to go viral on social media, there are certain actions that you need to take if you want to make it happen. However, once you go viral, then the results are unbelievable…
That’s why in this article I am going to show you some of the best ways to boost your reach and go viral on virtually any social media platform that you are on.
So, are you ready to begin? If so, let’s dive in…
Something most people absolutely neglect is leveraging trends. When you leverage trends, what is going to happen is that you are going to get more reach because the trend automatically grabs attention.
It is a crucial part of going viral on social media. The only problem is that if you are going to leverage the wrong trends, then not only that you are not going to see results, but it is also going to have a bad impact on your brand.
For example, let’s say that you’re a corporate lawyer and your niche is providing natural resource companies with law services.
You see, a trend on Instagram reels and on TikTok is to dance. Ok, now imagine being that corporate lawyer trying to leverage that trend.
You are likely going to get some exposure or go viral BUT it is going to hurt your brand. That is because nobody wants a corporate lawyer that does stupid stuff to be with them in court.
Instead, it would hurt their credibility and it would likely kill your sales.
So, be careful about this. Leverage trends but do it carefully. Every time before you try to leverage a trend ask yourself these questions:
- Is the trend relevant to my brand?
- Is the trend relevant to the product or service that I sell and to the brand’s mission?
Only if the answer to both of these questions is yes, then you can try to leverage the trend and use it to your advantage as you try to go viral on social media.
However, now let’s move on to another thing that you must do…
If you want to go viral on social media, it is crucial that your content stands out from everybody else in some way. Usually, just adding your personality to it is enough for the visual side to be different.
However, the message also has to be unique.
You need to look at things in a different way, outvalue everybody, and do your best to get results. If you won’t then the chances of you going viral are next to none.
So, here are some of the things that you must be different with:
- Outvalue Everybody
- The Presentation Of The Content (Video Editing, Post Design, Message Simplicity Etc.)
- Take A Unique Approach Towards The Presentation By Doing Something Unusual
And many, many more. The more unique you are and the more you stand out, the better results you are likely going to have.
Do you agree?
If so, let’s move on to another thing that is going to help you go viral on social media which is…
It is no secret that controversy gets a lot of attention on social media and if you leverage it yourself, you can go viral really fast. However, never do it at the cost of sharing false information.
Some people just try to share controversial content to go viral and they don’t even care if the information they share is accurate.
If that is your case, then you must stop immediately as you are going to get horrible results and it is going to kill your brand.
However, when you can be controversial while sharing accurate information, then it is definitely something that you want to do.
Controversy has always got a lot of attention and it is always going to get it. That’s why your chances of going viral significantly increase.
Don’t expect to share one post and go viral. Virality is going to take some time. And that’s why you will need to stay consistent with sharing content on social media.
So, create a content publishing plan and share your content for so long that one of your posts will just have to go viral.
In my opinion, the minimum posting frequency should be once a day, and at most 3 times a day. (Twitter is the only exception where it is good to Tweet even 72 times a day…no kidding.)
The more you post, the higher the likelihood of some of your posts going viral, if the posts that you share are valuable and high-quality.
If you post more bad content, then the results will be the same.
Got it? Amazing!
Now, let’s move on to another extremely important thing which is to…
Stop Focusing On Going Viral
I know this is controversial on its own but if all of your focus is going to be on going viral, then the chances of you staying in the game and going viral are low. All of the odds are stacked against you because you are not likely going to go viral overnight.
It is going to take time, strategy, and consistency.
That’s why your main focus should be on serving your target audience and converting attention into sales while hoping for going viral someday.
Because VIRAL is not a strategy that will make your business grow. It is an event that helps your growth but can’t do anything on its own.
You need a strategy, and you need to be consistent with it every single way. That is how to grow ya real business on social media.
And if you want to find out more about how to grow your business using Instagram which is one of the best social media platforms that you can find…