Affiliate marketing has become a popular way for businesses to generate revenue online. However, simply joining an affiliate program and promoting products is not enough to guarantee success.
To maximize your earnings, you need to build a well-designed sales funnel that can convert your audience into customers. A sales funnel is a step-by-step process that guides potential customers through the buying journey, from initial awareness to making a purchase.
In this article, I will provide you with a comprehensive guide on how to build an effective affiliate marketing sales funnel that will help you increase conversions and boost your earnings.
Whether you are new to affiliate marketing or looking to improve your existing sales funnel, this article will provide you with actionable tips and strategies to help you succeed in your affiliate marketing journey.
Here’s what we’re going to cover:
So, are you ready to begin? If so, let’s dive in…
Lead-Squeeze Page
A lead-squeeze page is a landing page designed to capture the contact information of potential customers or clients, usually in exchange for a free resource or offer.
In the case of this funnel, the thing you’re going to give them in exchange is ACCESS to a video on the next page of this funnel.
That is going to be a powerful enough lead magnet to make them give you their contact information so that you can follow up and also it will clearly show you who is interested in buying and who is not.
Here’s how to create a lead-squeeze page:
- Headline: The headline is the first thing visitors will see when they arrive on your lead-squeeze page, so it’s important to make it attention-grabbing and relevant. Your headline should communicate the value of your offer and what visitors can expect to receive in exchange for their contact information. It should be clear and concise, and use language that resonates with your target audience.
- Subheadline: The subheadline is a secondary headline that provides additional information and context for your offer. It should expand on the value proposition of your headline and help to build excitement and anticipation for what visitors will receive. Keep your subheadline brief and focused, and use it to reinforce the benefits of your offer.
- Image: Depending on what is the lead magnet, you’re going to pick the image. In the case of this funnel, it should be a random image that is going to arouse the curiosity for the video that is going to be revealed to them on the next page of this funnel, and also make them watch it.
- Offer Your Lead Magnet: This is the main reason visitors will provide their contact information, so it’s important to make it compelling and valuable. Your offer could be a free ebook, guide, webinar, or other resources that your target audience would find useful. Make sure your offer is relevant to your target audience and aligns with the goals of your business. In the case of this funnel, it is going to be a video on the next page of this affiliate marketing sales funnel.
- Form: The form is where visitors will enter their contact information in exchange for your offer. Keep your form simple and easy to use, with only a few required fields such as name and email address. Avoid asking for too much information upfront, as this can be a turn-off for visitors and decrease conversion rates.
- Call-to-Action: Your call-to-action (CTA) is the button or link that visitors will click to submit their information and receive your offer. Make sure your CTA stands out and is prominently displayed on your lead-squeeze page. Use clear and direct language that tells visitors exactly what they need to do to receive your offer.
- Social Proof: Social proof can help to increase the perceived value of your offer and build trust with visitors. Include testimonials or other social proof elements that showcase the benefits of your offer and demonstrate the results others have achieved by using it. This can help to overcome objections and increase conversion rates. It’s NOT necessary, but it can help.
The example that I have shown above is from one of my new affiliate marketing sales funnels that is structured a bit differently than the one that I am going to show you, but the goal of the page is the same.
However, this is just the first page of this funnel. Once they give you their contact information, you’ll instantly start following up using email and also, you’ll redirect them to the next page of this funnel, which is…
The Bridge Page
If you’re an affiliate marketer, you know that the key to success is not just getting traffic to your offers, but also converting that traffic into sales.
The problem however is that sometimes the sales process of the company that you’re promoting sucks and it makes people run away without buying.
That’s why bridge page is so powerful. This page is designed to make people want to buy before they even can.
In other words, you’ll persuade them on the bridge page to buy the affiliate product or service that you are promoting and then they will go to the company’s website just to purchase the product or service that you’re promoting.
They are already ready to buy. There is no need for the landing page they will go to persuade them in any way, they just go there to take action.
And that is what will explode your sales. Driving traffic to the landing page and hoping somebody will buy is not a good idea. When you use this funnel, they will go there to just buy, and you’ll make money.
The conversions will skyrocket because you will gain control of the sales process.
A bridge page for this affiliate marketing sales funnel is based on two main things:
- Irresistible offer
- Great sales message
First of all, let’s talk about the irresistible offer. To make a ton of sales of the affiliate product or service that you are promoting, you need to make the offer so good that people find it harder to say “no” than to say “yes”.
For that reason, you want to sweeten the product or service they’ll purchase by giving bonuses that your dream customers will value and that will be of no or low cost to you (you must be profitable in the end). It will make the offer irresistible and people will buy.
It is a crucial part of this affiliate marketing sales funnel.
The second part of the bridge page is the structure and sales message. A great bridge page for this affiliate marketing sales funnel consists of:
- Headline
- Video Sales Letter
- Steps #1-3 (Step #1: Get The Affiliate Product Or Service, Step #2: Send Me The Receipt, Step #3: I’ll Send You These Free Bonuses:)
Sometimes there can be even 2 steps on the page if you can see the details of those who bought the affiliate product or service.
But if not, you must have those who bought, contact you and give you all the info you need to deliver the bonuses.
This is how simple it is. If you’re still confused about how the bridge page is going to look like, look at the example above.
And to finish this affiliate marketing sales funnel, there is a last page, which is the one you have no control over…
The Company’s Sales Page
This is the page of the company that you’re promoting where you’re going to drive people from your bridge page through your affiliate link.
You have absolutely no control over it, and you’re going to drive traffic there just to make people finish the purchase.
Filip Konecny 