Sometimes as a marketer you find yourself with a great product that just isn’t selling. And when that happens in your marketing funnels, you have to wonder:
Why aren’t people buying?
You KNOW it’s a great product (or service). Your marketing is on-point, and you have a proven marketing funnel.
So what’s the problem here?
Well, sometimes when a product isn’t selling, the problem isn’t with the product… but with the OFFER.
See, your offer is different from your product.
Having a good product is important. It’s essential, really. But… it’s not enough. A good product on its own may not sell.
Instead, you need to frame that product as part of an irresistible offer.
“But Filip, I don’t know how to do that. What should I do?” Well, don’t worry because that is exactly what you are about to learn. Today I’m going to show you 5 marketing secrets for creating amazing irresistible offers.
As I will walk you through the marketing secrets of creating your own irresistible offer, I want you to pay close attention or even better, take pen and paper and start taking notes.
This blog post is full of powerful stuff, and you definitely don’t want to miss anything. Got something to take notes of? If yes…
…let’s get started!
1. Marketing Secret: Use “Value First” Offer
Dean Jackson teaches a variation on this, starting with the question: “What would you do if you only got paid if your client got the desired result?”
Imagine this…
Imagine how easy it is, from the customer’s perspective, to say “yes” to your offer if they literally don’t have to pay you until they get the desired result.
For example, let’s say you have an ROI-oriented offer. Dean sells systems to real estate agents to help them get more listings, and his offer is a great example.
Dean could spend a ton of money on sales and marketing, trying to convince agents to try his system. Or, he could do what he does and say…
“Let me set up this website for you. Let me pay to run the first few ads. Let my team do all of this for you. And after you’ve gotten your first 3 listings through the system — which will happen within 90 days but likely in 30 or less… Then and only then do I want you to start paying the monthly fee to keep this system up and running, generating listings for you.” (This may not be precisely the offer as I’m doing it from memory, but you get the gist.)
They control the marketing process, start-to-finish, setting it up for the agents to get listings right away, and only pay when the marketing system has proven its ability to get their desired result (which will lead to commissions far outweighing the monthly investment in keeping the system up).
This is a pure irresistible offer. It’s harder to say “no” than “yes.”
Even if you don’t shift completely to this payment model, asking the question forces you to focus on how to best get the client the desired result, as fast as possible.
2. Marketing Secret: Offer Them Valuable Bonuses
This marketing secret is a powerful classic. Every product or service can be improved with some kind of bonus or premium. This has a lot to do with greed. And it incredibly improves the irresistible offer part of your marketing funnel.
Try to keep the bonus consistent with your product. You wouldn’t offer somebody a free survival kit when selling a marketing course, would you?
But even if you can’t offer something relevant, something is still better than nothing.
For example, if you are selling something like a marketing course, you can scale their desire to the next level by offering them a free and signed book about marketing funnels. This will make the offer incredibly more sweet.
3. Marketing Secret: Add A Discount
Discounts are another classic, time-tested way to get more people to take your offer.
Of course, the downside to offering discounts is that it eats into your profit margin. But they make up for it by increasing their total volume of sales.
That is why offering a limited discount is the best option. It will also make the offer urgent, which is another powerful marketing factor that plays it’s role in irresistible offers. But more about that later.
Also, keep in mind, an added benefit of advertising discounts like this is that it gets people “in the door” (and/or on your website). And some of those people will purchase your non-discounted items.
(NOTE: If you want to discover another thirteen top-secret copywriting tactics that will persuade consumers to buy, read my free e-book right away! You can get it here.)
4. Marketing Secret: Create A Bundle
A bundle is where you take several products and services and package them together in the same offer.
It is more expensive purchase, but you offer a discount on the products when they are purchased together. That way, the bundle will be perceived as a huge bargain and they will more likely say “yes”. It is a marketing technique used for centuries.
Another great thing is that you will sell more products in one offer. And that obviously means more profits…
5. Marketing Secret: Add A Sense Of Urgency
Doesn’t matter how compelling the offer is, you still need to give them a reason why they need to act NOW!
When it comes to marketing, word later, almost always means no! So, under any circumstances you need to make them act now!
And to do that, you have to apply some urgency builders that will make them do so. If you love infographics, I have created one that will tell you exactly how you can do it…(you can download it below.
The next thing you have to decide is: What should you do after your urgency passes? In other words, what do you do when the deadline is passed or when the limited number of products are all gone?
You have a few different options:
- The product is no longer available. This works well with special or limited-edition products, including live events (which have their own built-in natural deadline).
- The product is still available but at a higher price. If you’re running a sale or promo, the discount price should go back to normal after a certain amount of time.
- The product is still available but without the bonus or premium. If you’re offering a bonus (such as during a product launch), you can remove it after a certain amount of time or after a certain number of purchases have been made.
But never, ever create “fake” sense of urgency. This means telling them that a discount is going to be gone soon, when it really isn’t or telling them that the price will go up soon, when it won’t.
This type of urgency will bite you in the ass in the end, because people will learn not to trust you. And that can destroy your whole marketing strategy, funnel, etc.
Wrapping These Marketing Secrets Up
Sometimes when a product isn’t selling, the problem isn’t with the product… but with the OFFER.
See, your offer is different from your product.
Having a good product is important. It’s essential, really. But… it’s not enough. A good product on its own may not sell.
Instead, you need to frame that product as part of an irresistible offer.
But you need to know how to do that. First, you can create a “value first” offer. Dean Jackson teaches a variation on this, starting with the question: “What would you do if you only got paid if your client got the desired result?”
Imagine this…
Imagine how easy it is, from the customer’s perspective, to say “yes” to your offer if they literally don’t have to pay you until they get the desired result.
Second, you can offer them valuable bonuses.
Every product or service can be improved with some kind of bonus or premium. This has a lot to do with greed. And it is a proven marketing technique.
Try to keep the bonus consistent with your product. You wouldn’t offer somebody a free survival kit when selling a marketing course, would you?
Third thing you can do is to give them a discount.
Discounts are a classic, time-tested way to get more people to take your offer.
Of course, the downside to offering discounts is that it eats into your profit margin. But they make up for it by increasing their total volume of sales.
The fourth thing you can do is to create a bundle.
A bundle is where you take several products and services and package them together in the same offer. This is marketing tactic used for centuries.
It is more expensive purchase, but you offer a discount on the products when they are purchased together. That way, the bundle will be perceived as a huge bargain and they will be more likely to say “yes”.
Another great thing is that you will sell more products in one offer. And that obviously means more profits…
Fifth, add a sense of urgency.
Doesn’t matter how compelling the offer is, you still need to give them a reason why they need to act NOW!
When it comes to selling, the word later almost always means no! So, under any circumstances, you need to make them act now!
Filip Konecny 
