Social media managers are extremely useful, especially for people and businesses who don’t have the experience or time to manage their social media themselves. Social media managers are going to do the heavy lifting for you so that you can focus on what is important for you and your company.
However, what exactly are the duties of a social media manager? Well, that’s exactly what I am going to reveal to you in this article…
So, are you ready to begin? If so, let’s dive in…
Who Is A Social Media Manager?
Before we are going to dive exactly into what are the duties of a social media manager, let’s dive into who a social media manager actually is. A social media manager in most cases is a freelancer, an employee at an agency, or a full-time employee in a company who is managing the social media channels of a company.
In other words, they share your content, engage with your audience, reply to DMs, track data, etc.
Using them for your own business is especially important when you don’t have time to manage your company’s social media by yourself and your employees can’t do it as well.
That’s why a lot of businesses decide to outsource their social media management and it is a big support for the company’s growth. And now that you know who is a social media manager, let’s look at their duties…
What Are The Duties Of A Social Media Manager?
Now that you know who a social media manager is, let’s look at their duties. I briefly show what they are supposed to do in the infographic above. However, let’s have a more in-depth look at them…
1. Content Management (Sometimes Creation As Well)
Content management is one of the main things social media managers do and why people hire them. Hitting the “post” button is time-consuming and it is also a massive distraction for entrepreneurs who want to go big.
That’s why delegating this task has so much power and it is also one of the main reasons why hiring a social media manager is such a good idea.
It’s going to save you a lot of time and because of that, you can focus on other aspects of your company.
Sometimes, social media managers can also create content for you. It is not their primary responsibility but they do it. Social media managers that do it usually are a bit more expensive than normal ones but the investment is more than worth it.
2. Perform Research
Another duty of a social media manager is to perform research that is necessary to achieve the goal the company sets and other tasks the social media manager has to do. That means you won’t have to scroll through the comments, do polls, or anything like that.
Social media managers will do it for you.
3. Collaborate With Other Teams In A Company
Social media managers have to collaborate with other teams in your company so that they support the company’s growth as much as possible. The teams they usually collaborate with are the marketing department, customer support department, and others.
4. Design And Implement Social Media Strategy
Another important part of the social media manager’s job is to design and implement a social media strategy. Usually, the strategy they develop is not centered around the paid strategy but only around the organic, content strategy.
This is important to know.
5. Set Specific Objectives And Report On ROI
All social media managers have to set specific objectives, report on progress, and report on ROI. You as a company have to know whether or not you’re performing, right?
6. Suggest And Implement New Features
Social media is consistently flooded with new features that companies need to leverage and some features that are a total waste of time. Social media managers should suggest which ones to use and implement (and how) and what to avoid.
7. Communicate With Followers And Engage Them
Communicating with followers and engaging them effectively is an essential part of your social media marketing strategy and another extremely important thing that you have to do if you want to grow.
Social media managers are responsible for all forms of communication with your audience and engaging them effectively.
Alright, but now that you know the duties of a social media manager, what is the actual cost of hiring them?
What Is The Cost To Hire A Social Media Manager?
If you want to hire a social media manager, on average, you’re not going to get under the $1,000 price tag. However, the ROI is more than worth it. If you get just one high-ticket sale out of all your platforms or a few low-ticket ones, then it is going to pay off really soon.
That’s because when done right social media managers can get your business a lot of new customers, build a strong online presence and get you incredible results.
Soon, you’ll be able to hire my own agency to do this for you, but up to that point, you’ll have to manage your social media yourself.
Alright, I hope you found this article helpful, and let me know in the comments if you’d like to hire me as a social media manager.
Filip Konecny 