Holidays are one of the most important parts of the year for every entrepreneur and marketer. That’s because the spending of consumers goes through the roof and you want to capture as much of it as possible.
And holiday campaigns are starting sooner than ever. That’s why in this article I am going to cover how to do holiday marketing on social media as it is one of the most important parts of your holiday marketing campaigns.
So, are you ready to begin? If so, let’s dive in…
Instagram Marketing Tactics
Instagram is a fantastic place for your holiday campaign and that is why you definitely want to leverage it. And that’s why there are many things you want to do…
First, you want to use Instagram shopping. Instagram shopping is a fantastic way to make the most out of your holiday marketing as you are going to be able to show a broad spectrum of your products or services on Instagram…
And that is going to help you make a lot of sales. That’s because it is really hard to sell multiple products or services or recommend a specific product just through the link in your bio.
That’s because you can tag specific products or services directly in your posts and you can include a link to that specific product or service or the sales funnel on that page.
That means you can make people buy what they want and make as many sales as possible.
So, don’t neglect this and use Instagram shopping. It is one of the most amazing things, ever.
Next up, you want to be consistent with your content production and actually prepare something special to share with your audience.
When you do that, you’re going to stay on top of their mind and the special thing is going to help you sell virtually anything that you want.
Holiday Marketing Strategies On Twitter
When it comes to holiday marketing on Twitter, the best thing that you can do is to ramp up your Tweet production and share your offers about 40% of the time (meaning you double the offer output as it is justifiable because the offers are special, so the audience won’t be so offended by it) and the 60% will be valuable Tweets.
You want to share real-time holiday deals and always include the link in the Tweet.
When you use images or video, it is only going to boost the reach and engagement of the tweet and you’ll get awesome results.
Another great thing that you can try is to host a live shopping event. A live shopping event is going to significantly boost the excitement in your community and it will absolutely boost the conversions as well.
LinkedIn Holiday Marketing Tactics
LinkedIn is going to be a big deal for everybody during these holidays. That is because it is one of the biggest B2B platforms, so if you’re selling anything to businesses, this is going to likely be one of your main holiday marketing social media tools.
That’s why you need to get ready to use it the right way.
Unlike with other social media platforms, on LinkedIn, you’re likely about to sell higher-ticket products or services.
That is why you should be careful with discounting. If you’re going to discount, you’re not going to devalue whatever it is that you are selling, and that way it is going to be harder to sell it for a higher price again.
People will just get used to you giving discounts and if they don’t buy, they will wait until another holiday.
To sweeten the pot try adding bonuses instead. That works far better, and it is not going to devalue the product or service that you are selling.
So, it is definitely not something that you want to do.
Also, try to use as many content formats as possible. That way you’re going to reach more people and get better results. And don’t be afraid to run some ads too. Just make sure that you are profitable on them and you don’t flush money down the toilet before you go all in.