Most people think that their Instagram content is just going to convert. Well, it won’t. The truth is that it takes way more for content to convert than just a valuable post.
It takes a great sales copy. And it doesn’t matter what you share is a video or a Tweet.
Without a great copy, it is not going to get you the results you want. And that’s why in this article, I’m going to show you some of the best social media copywriting secrets that you’ve ever seen.
So, are you ready to begin? If so, let’s dive in…
1. Problem-Agitation-Solution
This is one of the most basic but powerful social media copywriting formulas that you can ever use in your content.
If you want your post or video to convert, this (or AIDA if you know it) is the best copywriting formula that you can use to make it convert.
This formula works heavily based on emotions, the fear of matters getting worse, and then solving them. It has been proven to work for ages, and it is used every day…
So, how does it work?
First, you are going to dive deep into the problem your dream customers have.
If your dream customers are not problem-aware while reading the message and feel the negative emotion that the problem creates, they are way less likely to act.
So, you want to mention it, become relatable, and show them that you know how they feel. For example…
“Are you posting new content day after day for YEARS but still can’t get any customers using social media? Don’t you just feel bad that you wasted tens of thousands of dollars doing social media marketing but got nothing in return?”
It is extremely important that you never skip this step. And once it is done, it is time to move on to the next thing which is agitation.
In this part of this social media copywriting formula, you are going to pour some gas into the fire and make it so big it can be seen from thousand miles away!
In other words, you’re going to make the problem way more emotional and stirring up the pain to the point of discomfort.
That way, they are way more likely going to act and you’ll get the best results.
And last, there is the solution.
In this part, you’re going to present whatever the offer is as the solution to the problem that your dream customers have.
If you did the first two things right, they will already be waiting for something that can solve the problem and they will be ready to act.
If the offer is irresistible they likely will.
Now, how can you use this copywriting formula? It can be used for everything…
You can use it for Instagram carousel promotions, you can use it on LinkedIn, you can use it for Tweets, you can use it for any kind of video content, and WAY more.
Everything that shares a message can be transformed into something that sells when you use the problem agitation solution formula.
2. Personalization In The Copy
This is an extremely important part of social media copywriting. That’s because social media is PERSONAL. You are supposed to be social there and that is why the social media copy has to be adapted to that.
You want to get more friendly, and personal in the copy. It doesn’t have to be formal and professional. In fact, it shouldn’t.
This is not a direct response ad you’d use in the newspapers. This is social media so the copy has to sound like a message from a friend your dream customers have.
You want to use colloquialisms, use emojis, write the way you talk, include some slang (one that all of your dream customers can understand), and more…
And what you MUST avoid is any type of industry jargon or trying to sound smart.
That is not good and it will totally destroy the conversions your sales copy generates.
So, be more than careful and always make the copy friendly and personal. It is the key to getting results. Remember, it is called a “SOCIAL” media for a reason…you’re meant to be social.
And now let’s move on to another extremely important social media copywriting tip…
3. Use A Call To Action And Add Urgency
This is another extremely important thing that you need to do if you want to be successful. That’s simply because you want to tell your dream customers what to do in your sales copy and give clear instructions.
Most people don’t do it in their social media content because they think people will know what to do. THEY WON’T.
And that is why you need to tell them what to do.
A call to action is simply a statement asking them to take some sort of action like “click the link in my bio”. But another thing you also need to do is to also add clear instructions.
If you ask them to do more than one thing, then write step by step into the copy what you what it is.
Even the slightest confusion will cost you sales.
However, confusion is not the only thing that is going to cost you sales. Procrastination kills sales as well. That’s why you also have to add urgency.
This can be anything from deadlines to limited supply, etc. They need to know why they need to act NOW and not later.
If they can even say “I am going to put this off until tomorrow”, you lost.
So, give them a strong reason to take action TODAY if you want your social media copy to work. And now, let’s move on to another social media copywriting secret…
4. One-Paragraph Sentences
This is a readability hack that works like crazy in any form of “text” copy (you don’t share the message through images like an Instagram carousel or video).
When you, for example, write a copy in the caption, NOBODY in the world wants to read a big chunk of text. The moment people see it, they will feel like “Ok, I don’t have time for this.”
And then they’ll scroll, which is the moment when you lost a conversion.
However, when you write one-paragraph sentences, then you are going to break that big chunk of text down and it will feel like…
“Ok, this will be smooth. What is the thing they talk about?”
And boom, you hooked them in…
So, let me ask you a question…
What is easier to read? Is it this type of copy?
Or would it be this big chunk of text that this one paragraph is. I bet the six sentences above were way easier to read than the big chunk of text that you are reading right now. That is because the text was broken down into one-sentence paragraphs. So, now you can see why it works. It makes something readable SUPER READABLE. So, use it.
Filip Konecny 