Would you like to make your Instagram profile more attractive so that you can get more followers?
Who doesn’t, right?
The problem is, most people have no clue how to do that.
And that’s because it might look like an easy thing to do…but it’s not.
And that’s why today, I’m going to show you EXACTLY how to optimize your Instagram profile to make it attractive and start growing your following right away!
Are you ready? If so, let’s dive in…
Your Profile Picture
If you want to make your profile attractive, this is the very first step.
Your profile pic has to immediately show who you are at ALL COSTS.
Yes, that’s it.
Also, try to make it look professional and stand out.
If you don’t have a clue how to do that, just take a selfie of yourself, remove the background and go to pfpmaker.com
It is going to save you a lot of time.
All you will have to do is to upload the photo with removed background, and you will instantly see over 100+ profile pictures that look professional and which you can choose from.
Remember: Your profile picture will represent your Instagram brand all day long, and if it looks bad, you will have a serious problem.
Let’s move on to the next step of making your Instagram profile attractive…
Your Username And Headline
Your username and your headline come right after your profile picture.
When it comes to these there is something you need to keep in mind – these are the ONLY 2 searchable elements.
That means you must include a keyword either in the username or the headline.
Otherwise, when you will go to the Instagram search and type in, for example, “marketing expert”, your profile is not going to show up.
That is a silly loss of new potential followers…or even customers.
For example, when you check the example above, you can see that in my headline I have the keyword “social media marketing”.
You can model this but include your own keyword there.
Your Bio
This is probably the most important part of your whole profile. Your Instagram bio has to do three things:
- Show Authority
- Make A Promise
- Include A Call To Action
That’s it. Let me break this down a little bit.
First, you want to show authority.
You can do that with an authority statement.
Show any accomplishments that you have achieved in the past. Unless they have a reason to trust you, there is not a reason to follow you.
Now, if you are a total newbie and you have never accomplished anything in your entire life except graduating from school, tell them what you do in the first statement.
For example, “Elite Weight Loss Trainer.”
You can also notice that I use emojis before every statement.
I recommend that you do it as well – it makes the bio more visual and it helps them imagine what you actually mean with the words you say.
The second sentence in your bio makes a promise to the people who have visited your profile. Tell them how you are going to be valuable to them.
In my example, I tell them “Grow Your Business Using Instagram”.
You see? It is an immediate benefit for every profile visitor and a great reason to follow me. You want to do the same as well.
For example, you can say “Lose 20 Pounds Of Fat In Less Than 30 Days.”
You see, it is an immediate benefit. And if you will include a promise like that in your bio, not only it is going to make your Instagram profile way more attractive…
…but you will also get a ton of new Instagram followers.
Isn’t that awesome?
The third and last sentence is going to be your call to action.
If you are on Instagram for other reasons than doing business or impacting people in a good way you are wasting your time.
And that is why you want to leverage the bio link to make some sales.
If you want to make more people click on it, including a CTA in your bio is more than a good idea.
For example, I tell my profile visitors and returning followers to “Get Your Instagram Crown E-book.“
(By the way, if you want to reach over 100,000+ of your dream customers on Instagram in less than 7 days for FREE, you should get your copy as well.)
It is not hard.
Just tell them what you want them to do and they’re most likely going to do it.
Got it? Amazing, let’s move on to the next step.
Your Highlights
Not only your highlights can help you make more sales, but they can also help you establish an instant relationship with your target audience.
What do I mean by that?
When somebody visits your profile, they want to discover more about you.
And by including something like “About” highlight can help you immediately build a bond between you and the profile visitor.
It is a fantastic way to make your Instagram profile more attractive.
And of course, don’t forget to include some sales highlights like I have shown you in the example above.
Why?
Because it can make you a lot of profits.
You can literally pitch every person straight from the ground when they visit your profile by using them.
And one last thing, choose great highlight covers.
If your highlight covers suck, you are going to make your Instagram profile less attractive.
Your Profile Grid
Your grid can make your Instagram profile look INFINITELY more attractive.
But don’t prioritize your grid at the cost of the content itself.
If you will be limited when it comes to creating your content just to make your grid look good, opt for a chaos layout.
I was super limited when I tried using Instagram profile grids like chessboard or columns to make it look more attractive.
Now I just stick to my brand colors and everything looks good!
And it is the exact same thing that I will recommend to you.
If you want to experiment with the “attractiveness” of your profile grid, you can try using layouts like chessboard or columns.
But in the end, sticking to your brand colors is the easiest way to do that.
Your Content
The last thing you need to make your profile attractive is to create great content.
Your Instagram profile can look like from a god, but if your content is bad, all you have to do to lose your followers is to make them see one of the terrible posts.
It is that quick.
Make sure that you create amazing content as it is 80% of your success.
Filip Konecny 