Imagine growing your Instagram by hundreds of followers per day and selling more of your products and services using hacks almost nobody knows…
Wouldn’t that be awesome?
The problem is that now it probably seems impossible for you, and that’s why you don’t even hope that this could happen.
However, I say “Put your head up!” Why? Because today I’m going to show you exactly how to do that.
But before we do that, I want you to get rid of all of the distractions. Lock yourself in your room, close every social media app, block all notifications and let’s dive in!
1. The “Give And Receive” Factor
“What the hell is that, Filip?” Well, this is the only reason why you will ever become successful on Instagram or any other social media platform, blog, etc.
Why?
Because this factor works on one extremely important thing – reciprocity. When you provide people with value, they will naturally want to follow you and learn more.
And after they learn from you for some time, they will also want to discover what is behind the paid door.
That is why this factor is extremely powerful.
Just think about one Instagram page that you’re following for a long time, have you ever wanted to buy from them?
Or if you see a valuable post on the explore page, what do you want to do? Of course, you want to follow that person.
It’s the key.
However, that brings in another question – how the hell am I going to create so valuable content that it is going to crush my competitors and people will move mountains just to see it?
Don’t worry, I will show you how to do that…
I believe that on any given social media platform you see various accounts growing like crazy…
- Memes / Quotes
- Design
- Photography
- Fitness
- Digital Marketing
- Coaches
- Science
- Theme Pages
- And so on!
And the reason why they grow is that they provide value. But value might not be what you think…
Value is the importance, worth, or usefulness of something according to the recipient.
Let’s dive deeper into these factors:
Importance
Importance is something that motivates them, inspires them, makes them laugh/smile, helps them think better, and so on.
It is really important. Read the statement above again to understand it better.
Worth
Worth is something that teaches them for free, helps them make money, helps them grow on social media, saves them money, and any other advice or help.
Again, read the statement above one more time to fully understand it.
Usefulness
Usefulness is something that makes their life easier, makes their work easier, makes their hobbies easier, saves them time, gives them ideas, etc.
Read the statement above one more time as well.
Now you might ask, “Can my account provide value even if I think it is boring and my industry people suck?”
Well, the quick answer is – YES YOU CAN!
Instead of thinking about what you sell, think of what they value in what you do/know. TARGET THEIR:
Here are some examples of what you should do…
Photographer
People love photography. They all carry a camera on their phones. Use this.
Designers
People design stuff all day long. Help them with their small, everyday projects.
Coaches
Start sharing the basics of your expertise. Help them get to a point without you.
Real Estate
Become the ambassador of your city/area. Help them live better and enjoy life more.
Fitness/Weight Loss
Bust myths. Help them to do it themselves. Make things simple for them.
DJs/Musicians
Who doesn’t love music and who hasn’t dreamt of being a DJ or a rock star? Share everything you know. Tips, music, resources are welcome. And way more is as well.
Barber/Hair/Makeup
Tips. Info. Trends. Techniques. Products. Myths…
Spot the hobby, passion, need, desire, habits, behind what you do, and start creating content around it. And remember
Not Adding Value Is The Same As Taking It Away
– Seth Godin
All right, this is what you need to understand, but there are some other Instagram growth hacks…
2. Cross Promote Your Instagram Page
This is an Instagram growth hack that almost nobody talks about but it is super effective.
If you have already started on any other social media platform before going to Instagram and you built an audience there…
…or if you’ve already made a website and you drive traffic there using search engines…
You can use those things to promote your Instagram page and make those who already know about you, follow you.
That’s why it is such an amazing Instagram growth hack.
Just go to the social media platform that you are using or go to your website and start sharing links pointing to your Instagram account.
It is an incredibly powerful Instagram growth hack, and you should use it.
3. Don’t Do It Alone, Collaborate
Collaborating with other creators and guest posting is probably the most underrated Instagram growth hack ever.
You see, a lot of creators, Instagram marketers, businesses, etc. just try to do it all by themselves.
But the thing that you need to realize is that others already have the audience that you want to attract.
And if you’re going to create something like a guest post, your message is going to be shown to thousands, tens of thousands, or even hundreds of thousands of potential followers.
The problem is, how are you going to do it?
Well, I’ve covered this topic more in-depth in one of the blog posts that I’ve written earlier this year.
Click here and read it if you want to get a detailed view of guest posting.
It’s a super-powerful Instagram growth hack that probably exceeds the reach potential of everything you’ve ever seen.
But now, let’s take a look at another Instagram growth hack that is increasing your conversion rate…
4. Increase Your Conversion Rate
Alright, your profile is the ultimate foundation… foundation of your Instagram conquering force.
This is the place where you convert the people into followers and traffic that you drive to your website.
That means your Instagram profile must be perfectly optimized so that you can convert more people into followers and traffic.
Let’s take a closer look at how to do it.
You see, if your CVR is low, you can be missing hundreds of followers per day. If your profile is optimized on the maximum level, you can easily triple your growth.
The first thing you need to optimize is your headline.
The headline should tell the reader who you are, and it should tie with the bio.
In the bio, you will go a little bit more into depth.
It must be clear, simple, and it should give clarity to the user.
If you want to craft the headline easily, just tell them the niche you are in.
Marketing Harry’s headline is “Brave Social Media Marketing”.
It makes it clear who he is and why you should read more in the bio.
You read that headline, and if you are interested in marketing…you just read more in the bio.
Or the Instagram user may decide to follow you right away after they read the headline. It can be helpful.
The next thing you want to check is your bio.
Bio is essential cause it means the difference between whether they will follow or if you convert them into traffic.
The first two or three sentences should concisely tell them why they should follow you, what they will gain by following you (the promise), and the CTA that will make them want to click the link in your bio redirecting them to your desired landing page.
Here is how a great bio should look like:
Also, you can use emojis to give them a little bit of visual experience of the things you talk about.
The last thing that your user will see on your profile is the feed.
Make sure that you share only high-quality content and that you stay consistent to make a good first impression…
All right, did you optimize your Instagram page for a high conversion rate?
If so, let’s move to the next Instagram growth hack which is…
5. Sharing Is Power
“Well, I knew about this Instagram growth hack, Filip! It is obvious.
When people share my content, more people will see it, and that results in more followers. It is not rocket science.”
You are right!
The concept is not rocket science.
Everybody can understand it…but the real magic is creating content that they will want to share.
That’s something nobody talks about.
Creating shareable content is the key. It should be your priority. However, it is not easy.
And that is why I would like to break down what it takes to create it…
Be Valuable
This is something that we already talked about and you know how to do it. However, I want to remind you that it is the key part of shareable content.
Be Valuable
This is something that we already talked about, and you know how to do it. However, I want to remind you that it is the key part of shareable content.
Be Unique
Unique concepts get the highest amount of shares.
That is something that you need to keep in mind. Uniqueness is the key.
Design Your Posts Well
Nobody likes to share posts that look like images from the newspaper.
You need to create attractive Instagram designs that will look attractive.
Keep It Simple
When people don’t understand what you say, they won’t share your posts because they won’t even know what it is about.
It’s a simple concept but it is extremely important.
So, start creating content for chimpanzee brains.
All right, are you going to create shareable content?
If so, let’s take a look at another Instagram growth hack that you’re probably aware of…
6. Good Old Commenting
Why is commenting such a great Instagram growth hack?
Well, it works based on the principle that I shared with you as the first thing.
By engaging with other people, you are valuable to them.
And when you are valuable to them, they want to give something back.
So, when they see your comment, and they will see that it’s valuable, the thing that they’re going to do is that they’ll visit your profile, and if it is optimized as I shared with you before, they will follow you.
However, remember that you must not comment, just to comment. You need the right engagement strategy, and you need to be valuable in every comment that you will write.
So, what are you waiting for? Go and start commenting right away!
However, now let’s take a look at the last Instagram growth hack…
7. Hashtags Are Not Dead Yet
If you’re one of those people who think that hashtags are dead, you are damn wrong!
You can get thousands of free impressions on your posts and increase your Instagram growth by adding them.
However, to max out the results, you need to use the right hashtag strategy.
If you want, I share one in a separate blog post, so go and check it out.
And this is it! I hope you like these Instagram growth hacks, and if you did, go and apply them right away!
Filip Konecny 