In the world of online marketing, your landing page is your first impression.
It’s the gateway to your business, the place where you make your pitch, and the moment when you either win or lose a potential customer.
But what’s the first thing a visitor sees on your landing page? It’s the headline. That’s why crafting a high-converting headline is one of the most important elements of a successful landing page.
In this article, we’ll look at four tips for creating a headline that captures attention, communicates value, and drives conversions.
Whether you’re a seasoned marketer or just starting out, these tips will help you create headlines that make your landing pages stand out and turn visitors into customers.
So, are you ready to begin? If so, let’s dive in…
Arouse Curiosity
One of the most powerful ways to create a high-converting headline is to arouse curiosity.
Everybody loves a good mystery, and if you can tease your visitors with a question, a promise, or a hint of what’s to come, you’ll capture their attention and keep them engaged.
For example, instead of a generic headline like “Sign Up for Our Newsletter,” you could try something like “Unlock the Secret to Doubling Your Sales with Our Exclusive Newsletter.”
This headline makes a bold claim and promises valuable information that the visitor can’t get anywhere else.
Another way to arouse curiosity is to use an open loop. An open loop is a headline that creates a sense of incompleteness or leaves a question unanswered, encouraging the reader to keep reading to find out more.
A great example of that might be:
“Shocking! Facebook’s Formula To Get First Billion Users Includes…”
The headline keeps you wondering what does it include that’s that shocking and therefore, it makes you read the landing page. This kind of headline can be very effective in driving clicks and conversions.
The key to arousing curiosity is to strike a balance between being intriguing and being clear.
Also, keep in mind that your headline should pique the reader’s interest without confusing or misleading them. If you promise something in your headline, make sure your landing page delivers on that promise.
So, if you can find the sweet spot between curiosity and clarity, you’ll have a headline that compels visitors to take action.
Alright, and now let move on to another tip for creating high-converting headlines for your landing page…
Make A Big Promise
Great headlines make big promises. That’s because people want to get something in return for the time and energy they spend reading the landing page.
Little promises don’t interest anybody and they don’t offer anything significant for the time your dream customers spend reading the landing page.
That causes them to leave before they read a single sentence. Heck, you do it all the time as well, don’t you?
When something is not interesting to you enough because the headline is not promising enough…you just leave.
It’s human nature.
That’s why you want your headlines to make as big promises as possible.
However, be sure to deliver on that promise on the landing page. Otherwise, the landing page is not a landing page – it’s a waste of time and it will make people angry. That’s why they won’t buy.
Use Power Words
Power words are an essential tool for creating headlines that pack a punch.
They are words that are known to elicit strong emotions and motivate people to take action.
By incorporating power words into your headlines, you can make your message more compelling and increase the chances of conversion. Here are some examples of power words that you can use:
Urgency: Use words like “now,” “limited time,” or “act fast” to create a sense of urgency and encourage visitors to take action.
Exclusivity: Words like “exclusive,” “members only,” or “VIP” can make your offer seem more valuable and desirable.
Curiosity: As mentioned earlier, using words like “secret,” “revealed,” or “discover” can spark curiosity and make your visitors want to learn more.
Fear: While it’s important to avoid fear-mongering or being overly negative, using words like “dangerous,” “risky,” or “warning” can create a sense of urgency and motivate visitors to take action.
Excitement: Use words like “amazing,” “incredible,” or “unbelievable” to create excitement and hype around your offer.
Remember, it’s important to use power words strategically and avoid overusing them. Too many power words can come across as manipulative or insincere, so use them sparingly and in context.
By using power words effectively, you can create headlines that resonate with your audience and drive conversions.
Ask A Question
One of the best ways to write a headline that grabs attention and works is asking a question.
Asking a right question will allow you to grab the attention of the dream customer because it will allow you to engage them in the message.
Question headlines should also be combined with power words and curiosity for the best results.
Here’s an example of a great question headline:
“Who Else Wants To Learn How These 1,000 Entrepreneurs Made Their First $100 Million In Revenue In Just 3 Years?”
This headline clearly arouses curiosity and also makes people think what could these entrepreneurs possibly do, therefore making them read the article.
And there are many other variations of question headlines that you can use.
My personal favorites are “Who Else_____?” and “Would You Like To______?” headlines.
They worked really well over time for me and hundreds of thousands of others, and they will work for you.
Bonus: Use The Words “How To”
This is like copywriting magic for creating high-converting landing page headlines.
When you use the words “How To”, the headline makes an immediate promise of an outcome that your dream customers are going to get as a result of reading your landing page.
And that’s super appealing.
Not only do the words “How To” promise an outcome, but they also create a sense of value and utility for your visitors. People are always looking for ways to improve their lives or solve a problem, and “How To” headlines offer a solution.
For example, “How To Improve Your SEO Ranking in 30 Days” is a headline that promises a specific outcome and provides value to visitors who are looking to improve their website’s visibility. By using “How To” in your headlines, you’re able to tap into your visitors’ desires and offer them a solution to their problems.
Another benefit of using “How To” headlines is that they tend to perform well in search engine results.
People often use search engines to find solutions to their problems, and “How To” headlines are more likely to match their search queries.
However, it’s important to make sure that your landing page delivers on the promise of your “How To” headline. If your content doesn’t provide a clear and actionable solution, your visitors will quickly lose interest and look elsewhere.
Make sure your content is well-structured, easy to follow, and provides real value to your visitors.
Filip Konecny 