Impossible? It’s not. There are many ways to do free influencer marketing on social media. And yes, by that, I mean big influencers promoting your account without paying them a single penny.
It’s happening every single day, and believe it or not, you see it. Every day somebody does it, you just don’t think about doing it yourself.
And that’s why you’re missing out on a giant flow of traffic and customers out of their social media. That’s why today I’m going to show you how to do it today and easily reach more people by doing free influencer marketing than after spending $10K a month on ads.
So, are you ready to begin? If so, let’s dive in…
Guest Posting (Blogging, Videoing, And Others)
This is one of the most amazing and simplest way to do influencer marketing for free on social media. It works by “paying” people with valuable content instead of money.
In other words, if you want to do free influencer marketing, one of the things that you can do is to message an influencer, offer to create a high-quality piece of content for them for free in exchange for them just mentioning you as a collaborator and sharing your account with their audience at the end of it.
You’d be surprised how many of them are going to accept, and you see it happen almost every day. For example, when you see a YouTube video with a guest on it, that’s a form of guest posting.
If you see an Instagram post created using the “collab” feature, that is a form of guest posting as well.
It works like crazy and it is definitely worth a try.
Go Live Together
Another amazing way to do free influencer marketing is by going live with the influencer and making some form of a show in exchange for them promoting your account.
You can see people going live together doing this all the time, and it works like crazy if you want to get more exposure and drive more traffic to your sales funnels.
For example, you might contact an influencer that you want to go live together on their account and share an important message with their audience.
If they are interested, they will invite you in, and then you can do the live together and get incredible exposure.
And the best part is, you don’t have to pay a dime for it.
The key to success with this strategy is to make sure that you and the influencer have something valuable to offer to the audience during the live session.
It could be anything from sharing tips and advice on a specific topic, answering questions from the audience, or showcasing a new product or service.
The more value you provide, the more likely the audience will be to follow you and engage with your content after the live session is over.
Be A Guest On Podcasts
This works because podcasters nearly ALWAYS share cuts from their podcast episodes with others on social media.
By being a guest on podcasts, you not only get exposure to the podcaster’s audience but also to their social media following.
To get started with this strategy, find podcasts in your niche and reach out to the host to see if they are looking for guests. Many podcasters are constantly searching for new and interesting guests to feature on their shows.
When you appear on a podcast, make sure to provide value to the audience by sharing your expertise and insights on a topic related to your niche. And don’t forget to promote your social media accounts at the end of the episode.
If the podcast episode is shared on social media, you’ll get more visibility and potential followers. And who knows, maybe you’ll become a regular guest on the podcast and further increase your exposure.
Create Social Media Challenges
Another effective way to do free influencer marketing on social media is by creating social media challenges that encourage user-generated content and participation.
To do this, come up with a creative challenge that is related to your brand or niche and encourages people to post about it on their own social media accounts using a specific hashtag.
Once you’ve created the challenge, reach out to influencers in your niche and invite them to participate in the challenge. If they accept, they’ll create content related to your challenge and promote it to their audience.
This approach works because it encourages people to engage with your brand and share it with their own followers. It’s a fun and easy way to get free exposure and drive traffic to your social media accounts.
To make the challenge even more effective, offer a prize or incentive for participants who complete the challenge. This will motivate people to participate and help spread the word about your brand even further.
Partner with Micro-Influencers
Ok, this is not a completely free way to do influencer marketing, but it is so powerful I had to mention it here (and it is pretty close to free compared to the results you’ll get.)
Micro-influencers are social media users who have a smaller but highly engaged following. They typically have between 1,000 and 10,000 followers, and they have a loyal audience that trusts their opinions and recommendations.
Partnering with micro-influencers is a great way to do free influencer marketing on social media because they are often willing to collaborate in exchange for free products or services.
To get started, find micro-influencers in your niche and reach out to them with a personalized message. Offer to send them a free product or service in exchange for a review or shoutout on their social media accounts.
Make sure to choose micro-influencers who have a following that aligns with your target audience. And don’t forget to provide them with all the information they need to accurately promote your brand.
Partnering with micro-influencers is a win-win situation. They get free products or services, and you get exposure to their highly engaged audience.
In conclusion, there are various ways to do free influencer marketing on social media, and these methods can be as effective as paid promotions.
By creating guest posts, going live together with influencers, being a guest on podcasts, creating social media challenges, and partnering with micro-influencers, businesses can increase their exposure, drive more traffic to their social media accounts, and reach new potential customers without spending money on advertising.
With careful planning, creativity, and providing value to the audience, these tactics can help businesses grow and thrive on social media.
Alright, thanks for reading this article and I hope you will put this advice into action.
Filip Konecny 