I see so many websites with bad SEO optimization that it blows my brain out. They could achieve so much bigger results if they would have the SEO optimization, but they don’t.
Why is SEO so important?
Well, 68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search…
…53.3%! That is insane!
SEO optimization is more important than any kind of marketing for driving traffic to your website.
In fact, SEO optimization drives 1,000%+ more traffic than organic social media. Can you even imagine that?
That means if your social media drives 100 visitors to your website, the search engine will drive 1,000 visitors to your website. With almost no effort…
The best thing about SEO is that it is absolutely free! It costs zero dollars, ZERO! And it works 24/7 no matter what.
So, if you don’t know how to optimize your website for SEO, then this blog post can drive your traffic off-limits!
So get really excited and let’s dive in!
Select Your Keywords
Your SEO optimization keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.
A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO optimization that help connect searchers to your site.
Keywords are one of the main elements of SEO.
So, you need to know which keywords to choose. And it’s not that hard.
The first thing you need to do is to find a keyword tool that will help you find the keywords you look for.
In a good keyword tool like Ubersuggest you will see four things: Volume (VOL), Cost Per Click (CPC), Paid Difficulty (PD), and SEO Difficulty (SD)…
These are the most important metrics when you are choosing keywords. Why? I’m going to explain that:
Volume (VOL)
Volume is the number of searches particular keyword has during a month. And it is really important for SEO optimization…
Usually the bigger the volume, the longer it takes for you to rank for this keyword.
If you are starting out, you want to focus on keywords with a volume of 1,000 or less. Why? It is easy to rank for these keywords. In fact, you can rank in less than 12 months.
And it is damn important to rank on the first page. The first 5 organic results in the SERPs account for 67.6% of all clicks. That means being on the second page is worth almost nothing.
Here you will either win or die because 75% of people never scroll past the first page of search engines. NEVER!
So ranking on the first page is absolutely necessary.
Cost Per Click (CPC)
This is the number of dollars you would need to pay Google to be seen as an ad. If someone is paying high CPC then the keyword is more valuable.
For example, a keyword with a $2.87 cost per click is less valuable than a keyword with a $14.97 cost per click.
In short, the higher the CPC, the more value the keyword has.
Paid Difficulty (PD)
The paid difficulty is estimated competitiveness in paid search. The higher the number, the more competitive it is.
This metric is only useful if you are willing to invest money into SEO optimization.
SEO Difficulty (SD)
This is the estimated competition in organic search. The higher the number, the more competitive the word is…another extremely important metric for SEO optimization.
If you can, always choose keywords with low SEO difficulty. With these keywords, you will be able to rank faster in the organic search.
Well, these are the four metrics that are crucial when choosing your keywords. And of course, the keywords must be relevant to the topic of your site.
For example, if you have a blog and you are writing a post about baking bread, you will not choose keywords like business, soup, gold, etc.
Do you understand this?
Alright, we will use these keywords in the next steps that will help you create an awesome SEO optimization.
Is your mind already on fire? Great, so let’s dive into the next important step…
Backlinks
Backlinks (also known as “inbound links”, “incoming links” or “one-way links”) are links from one website to a page on another website.
Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
And you need to be one of them if you want powerful SEO optimization.
Each backlink tells Google “Hey, this site is really valuable, let’s crank it higher!”
Most SEO experts say that backlinks are more important than on-page SEO optimization. And in my opinion, they are right!
The more backlinks your website has, the higher it will rank on Google. That’s how it is!
But still, more than 55% of pages have zero backlinks pointing to them. So again…
Earning backlinks is an essential component of off-site SEO optimization.
Some backlinks are incredibly more valuable than others.
Followed backlinks from trustworthy, popular, high-authority sites are the most desirable backlinks to earn.
On the other hand, backlinks from spammy, no authority, scammy sites are the low valuable links.
In fact, if it is from some kind of scam site, tell them to remove the link from their website immediately.
Also, the website linking to you should be relevant. You don’t want a pet website linking to you when you teach people, for example, about investing.
So, if you haven’t started earning backlinks for your SEO optimization, work on it right away!
URL
For Google to consistently deliver relevant results to searchers, it has to know what each page in its index is about.
The URL is one of the most important parts of the page Google looks at to determine what a page is about.
It is important for SEO optimization, so be careful when crafting it.
Here is a list of things your URL should do:
1. Always edit a page’s URL to be relevant.
2. Keep it short and simple.
3. Use your primary keyword.
4. Remove stop words (a the, and, or, but, an, of, etc.)
Never forget to do these things when crafting your site’s URL and you will make your SEO optimization a little bit better…
Meta Description
The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content.
Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
Many websites are no longer using meta descriptions, but you should still use them. This will help your SEO optimization. Why?
Bolded Keywords in Search Results
When someone searches for a particular keyword or phrase, it will be bolded in search results where ever it appears.
And that grabs people’s attention. So you always want to include your keywords in the meta description.
Answer honestly…which result grabs your attention?
You definitely don’t want to be the one result with no bolded words in its meta description.
That’s the first reason why this helps your SEO optimization.
Top Social Networks Use It
Whenever you share a page on social networks like Facebook, Google+, or LinkedIn, each site will pull either the meta description or the first sentence or two of the post as the description to show in the share.
The meta description will usually be shown in its entirety, while the first sentence or two of your post will end up cut off with ellipsis […].
While you can edit the description for Facebook and LinkedIn, not everyone sharing your page will do so. (Source: neilpatel.com)
Internal Linking
Internal links are the most powerful SEO optimization lever you control 100% after content.
Internal linking is the practice of adding hyperlinks between pages on the same site.
They are called internal links because they are linking to sites under the same domain.
With them, you will be able to guide visitors through the site and make them discover what they are looking for. But they’re also immensely helpful for search engines to crawl and discover the web.
And to make this effective, I’m going to show you four tips for brutal SEO optimization with internal linking…
1. Create lots of content
To create massive internal linking SEO optimization, you need to create a lot of content that you can link to.
When you create lots of content, you’ll have lots of linkable content. The more links to the more places, the better your internal linking strategy will be.
You can achieve that with your blog. Create a lot of content on a lot of topics and you will be able to link it through and through.
But remember that every blog post has to be high-quality. Back up your content with data, statistics, show them examples…
…make the posts readable and oriented on them, etc.
Then link it. It is that simple.
2. Use anchor text
In keeping with the content theme of internal linking, your internal links should use anchor text as opposed to linked images.
Image links are fine, provided that images are not the main source of links, and assuming the image is properly alt-tagged.
You want to use normal, natural anchor text. Don’t try to optimize the text in any way. That would make the anchor text unfamiliar to the readers.
3. Link Deep
The deeper your links go, the better.
In general, you want to avoid links to the top-level pages on a site — pages to which the main navigation menu already has links.
The best links — and the most natural links in a content marketing strategy — are deep within the structure of a site.
That will help the search engine discover even the most hidden pages on your website. And that incredibly helps your SEO optimization.
4. Use Relevant Links
Internal linking, as I’ve made clear, is less rigorous and scientific than some might think. But you still have to be intentional. Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.
In other words, let’s say I have a page on my site about dog food. And, I have a page on my site about the nesting habits of parakeets. (I have neither.)
Should I link the two pages?
There is not a strong connection between dog food and parakeet nests, especially on a superficial level. These two pages probably won’t provide mutual enhancement from internal crosslinking.
So don’t.
But, if I have a page on parakeet food, then it might make a great internal link for my parakeet nest article…
Conclusion
Remember 68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search…
The best thing about SEO is that it is absolutely free! It costs zero dollars, ZERO! And it works 24/7 no matter what. So optimizing your website for SEO is extremely important…
You should start with choosing your keywords. That is more than important.
The first thing you need to do is to find a keyword tool that will help you find the keywords you look for.
In a good keyword tool you will see four things: Volume (VOL), Cost Per Click (CPC), Paid Difficulty (PD), and SEO Difficulty (SD)…
You need to pay close attention to these because it can mean a difference between winning or losing.
The next, absolutely necessary thing is backlinks. Backlinks are links from other domains linking to your website.
Most SEO experts say that this is more important than on-page SEO optimization, and I agree!
Another thing you need to pay attention to is the URL of your website. It can mean a great difference in your SEO optimization.
Keep the URL short and simple, include your primary keyword there, and make it relevant…
Moving on, you also need to pay attention to the meta description.
The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content.
Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
Many websites are no longer using meta descriptions, but you should still use them. This will help your SEO optimization.
Last but not least is an internal linking.
Internal linking is the practice of adding hyperlinks between pages on the same site.
They are called internal links because they are linking to sites under the same domain.
With them, you will be able to guide visitors through the site and make them discover what they are looking for. But they’re also immensely helpful for search engines to crawl and discover the web.
Never forget to do it.
Filip Konecny 
Thanks so much for this.
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You’re welcome!
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