Best Guide For Writing Powerful Headlines

If you don’t know it yet, in copywriting, headline is the most important part of the whole sales copy.

Why? That’s a good question. You see, the whole sales copy is written after the headline. But how the hell can the reader read the sales copy when you will lose them when reading the headline?

It’s impossible.

The headline is the difference between successful sales copy and a sales copy that ends up in trash. A copywriter that can’t write an astonishing headline is not a copywriter.

According to Copyblogger, 8 out of 10 people will read a headline. However, only two out of 10 proceed to read the rest of your content.

That’s why I have putted together a simple guide that will help you write astonishing sale copy headline that will turbo-charge your readership.

Are you ready? Let’s dive in…

Give Them A Huge Promise That Will Let Them Slide Into The Sales Copy

person holding megaphone that describes big promise in sales cop headline

In order to hook the reader and persuade them to read the sales copy, you need to give them a massive promise in the headline.

Tell them what will they get when they will read the sales copy. Tell them that they are going to make massive amount of income, make their dog live longer, improve the kids marks in school…whatever!

But you need to include that big promise.

Here is an example of no-promise headline:

“Discover Our New Product!”

Well, you wouldn’t read sales copy with a headline like this, would you? I wouldn’t. If I would be on the web, I would click off the damn page and go somewhere else…

A headline from an experienced copywriter that includes massive promise would look like this…

“Discover How This Astonishing Formula Can Increase Your Income By 300% And Free You From All Frustrating Obligations You Just Can’t Stand!”

You would read a sales copy with a headline like this, wouldn’t you?

Use The Words “How To” (Pure Magic In Copywriting)

Words “How To” are pure magic when it comes to writing astonishing headlines. Many successful copywriters say that when you put words “How To” into your sales copy headline you can’t fail.

And maybe they are right.

The words “How To” immediately show the reader that there is a reward for reading the sales copy.

10 out of 50 headlines begin with these words. And that is not an accident. IT WORKS! And it works like hell.

Here is an example of How-To headline:

“How To Put In Your Own Personal Sweet Spot…In Just 7 Minutes! Result: Gorgeous, Laser-Straight Drives Every Time You Tee Off 40-to-50 Yards Farther Than You Ever Dreamed Possible…”

So, if you can’t come up with some great headline, use the words “How-To” and you have an immediate foundation…

Use Data And Statistics In Your Sales Copy Headline

paper with copywriting data

People love to see numbers in headlines. This is especially true when the numbers seem difficult to believe.

Readers want to know if what they’re reading is valuable and worth their time.

By dropping a relevant statistic in your sales copy headline,  you’ll appeal to your target audience’s curiosity. This is a clever way to attract more clicks and improve your conversion rates.

Here are a few examples to get the ball rolling:

  • Why 95% of startups fail in the first five years
  • Boost your open rate by 15% with this email hack
  • 45% less people are getting married. Why?
  • Gain 20% more muscle in 20 days with this formula
  • Can’t fall asleep? See what 70% of people are now using

These are a few samples of eye-catching headlines for you to use in your next piece of sales copy. When directed towards the right audience, they spark curiosity, create emotion, and drive action…

Leverage Curiosity Gap In The Headline Of Your Sales Copy

bulb showing curiosity in copywriting

Sparking curiosity is one of the most powerful things in the whole copywriting.

According to Copyhackers, breaching curiosity gap can increase click-through rates by 927%.

This gap is the space between what you know and what you need to know.

Your prospect wants to fill the information gap, and your job as a copywriter is to delay filling the gap for as long as possible to keep your readers engaged.

You can ask a question that arouses curiosity, like:

“Do You Already Know This Shocking, Secret Formula? According To Apple You Can…”

Do you see how this headline arouses curiosity? I would bet that you would read the sales copy that continues after the headline.

Make The Headline Subject “Newsy”

newsy sales copy headline

Making the subject “newsy” is extremely effective. Have you ever seen these ads on Youtube or Facebook that say something like “New Discovery!”?

Have you ever clicked on some of those ads?

Newsy headlines are effective because people absolutely love news! We want to discover new things, new horizons…

If you want to write effective newsy headline that will make them read the sales copy, use words like:

  • Introducing
  • Announcing
  • At last!
  • New
  • Discover
  • It’s here!

Here is an example of a newsy headline:

“It’s Here! We Are Introducing A New Accountability Course That Will Make You Unbelievably Productive!”

This headline is really magnetic. I would die if I won’t find out more in the sales copy…

Use Scripts That Will Help You Write Astonishing Headlines For Your Sales Copy In Just Few Seconds

saving time when writing headlines

Scripts are extremely useful when it comes to writing headlines for sales copies. With them you will be able to write astonishing headlines in a matter of seconds.

Also the ones I’m going to show you are proven to work. So don’t be afraid that you would be doomed…

Here we go:

Are you ____________ ?

“Are You Ready for the Most Beautiful Lawn in Your Neighborhood?”

A word of warning about question headlines: I only use them when the answer is obvious to the reader. I never use open-ended question headlines.

“How I _______________”

“How I Overcame Joint Pain, Got Off the Sidelines, and Back in the Game.”

“How to ______________”

As you’ve discovered, this template is a classic direct response copywriting formula. You can lop off the “how to” if necessary.

“How to Add at Least 20 Yards to Your Drives and Hit the Ball in the Fairway More Often than a PGA Tour Pro.”

“Secrets of ____________”

“Secrets of Wall Street’s Elite Investors Revealed…”

“Thousands (hundreds, millions, etc.) now ______________, even though they ________________.”

“Millions of ambitious investors are beating the ‘down market blues’ by listening to this woman’s advice…even though they know little or nothing about stocks and bonds.”

“Warning: ___________________.”

Perhaps my favorite headline but difficult to use well.

“Warning: a little-known change in the law will make it harder to manufacture chocolate. Here’s what you can do right now to keep making chocolate…”

“Give me _____________ and I’ll _________________.”

“Give me 10 minutes right now and I’ll show you how to sell your home for full value in any market.”

“__________ Ways to ______________”

“50 Ways to Leave Your Lover.”

Conclusion

Headline is the most important part of the whole sales copy.

Why? That’s a good question. You see, the whole sales copy is written after the headline. But how the hell can the reader read the sales copy when you will lose them when reading the headline?

It’s impossible.

The headline is the difference between successful sales copy and one that ends up in trash. A copywriter that can’t write astonishing headline is not a copywriter.

According to Copyblogger, 8 out of 10 people will read a headline. However, only two out of 10 proceed to read the rest of your content.

When writing headline you should consider using these things:

  • Big Promise
  • Words “How-To”
  • Data And Statistics
  • Curiosity Gap
  • News
  • Headline Scripts

In order to hook the reader and persuade them to read the sales copy, you need to give them a big promise in the headline.

Tell them what will they get when they will read the sales copy. Tell them that they are going to make massive amount of income, make their dog live longer, improve the kids marks in school…whatever! But promise them somthing.

Also, consider using words “How To”.

Words “How To” are pure magic when it comes to writing astonishing headlines. Many successful copywriters say that when you put words “How To” into your headlines you can’t fail.

The words “How To” immediately show the reader that there is a reward for reading the sales copy.

And don’t forget to include statistics and data!

People love to see numbers in headlines. This is especially true when the numbers seem difficult to believe.

Readers want to know if what they’re reading is valuable and worth their time. By dropping a relevant statistic in your headline, you’ll appeal to your target audience’s curiosity. This is a clever way to attract more clicks and improve your conversion rates.

You should also leverage curiosity gap.

Sparking curiosity is one of the most powerful things in the whole copywriting.

According to Copyhackers, breaching curiosity gap can increase click-through rates by 927%.

But making the subject newsy is also important. Use words like introducing, announcing, new, etc. and people will beg to discover more…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: