Instagram stories are an extremely important part of your Instagram marketing strategy.
They let you drive more traffic to your offers, engage with your audience, build trust, and survey your audience.
The only problem is that most people are making a ton of Instagram story mistakes that are killing their success.
And that’s why in today’s blog post I’m going to show you the 10 Deadly Instagram Story Mistakes You Must Avoid.
So, are you ready to begin? If so, let’s dive in…
Using Stickers Out Of Margins
One of the biggest Instagram story mistakes that you can make is using stickers that are out of the margins. The moment they are out of margins, your followers and anybody who watches the story are going to lose the ability to click on the sticker
It’s a rookie mistake that everybody makes.
And even Instagram itself realized it, and that’s why now when you move the sticker, you’re going to see a preview of where the DM bar is going to be so that you don’t put it there.
This simple Instagram story mistake can cost you more views than you can count.
So, always make sure that the story stickers are within the margins. It’s more than important.
Not Being Personal
Another deadly Instagram story mistake is not being personal. Instagram stories are a more personal content format and that’s why sharing personal stuff usually performs.
But most importantly, it helps build trust and relationships.
So, don’t be afraid to record a video of you cooking a pizza, or if you’re posting on the brand’s account share a behind-the-scenes video or something like that.
All of this stuff builds trust and trust results in sales. Avoiding it is one of the biggest Instagram story mistakes that you can make.
Not Using Stickers At All
I already told you why using Instagram stickers that are out of the margins is a deadly Instagram story mistake…
…but even worse Instagram story mistake is not using stickers at all. To be detailed, I mean the interactive stickers like polls, questions, etc.
There are 2 main benefits of using them:
- It’s going to boost your story views
- It’s one of the best and simplest ways to survey your audience
You definitely want to add them to some of your stories. That doesn’t mean you should overuse them.
But adding them to 1 or 2 stories should be a must.
So, avoid this deadly Instagram story mistake and use stickers in your work.
This is one of the most dangerous story mistakes that can kill your Instagram story views forever.
If you’re going to promote your products or services, people will be good with it. But if you are overpromoting they will get used to avoiding your Instagram stories as they know what to expect…nothing.
To prevent this, you should have an Instagram story strategy. Know what kind of story you’re going to post every day to get better results.
Not Surveying Your Audience
Instagram stories are a fantastic way to survey your audience. People love to interact with polls and answer questions.
You should try to get to know them a little bit better every single day. Ask a question, create a poll, or anything else.
The answers you get from your dream customers can be used in every part of marketing that you’re going to do.
So, always collect them. It’s worth it.
Sharing Every Story At Once Instead Of Sharing Them In “Bursts”
Why is this even an Instagram story mistake? It decreases your story views.
When you post every story at once, you’re going to realize that fewer people check them as Instagram pushes forward NEW stories and not everybody is active once you post yours.
That means, after some time, you’re going to be pushed back in the home feed story list as Instagram is going to promote new stories to people.
Instead, post your stories in little ‘bursts’ throughout the day. For example, share 3 stories at 9 AM, then another 5 at 2 PM, etc.
That way, more people are going to see your stories and you’ll get more results.
And if you don’t want to do it manually, I’m going to show you how to schedule your stories later in this blog post.
Not Leveraging The Link Sticker
Just a few months ago, Instagram has made a big announcement that the “swipe up” feature is going bust and that the new way to share links in stories will be using the “link sticker.”
For those who had less than 10,000 followers, this was a game-changing announcement as it meant that they’ll be able to easily drive more traffic to their sales funnels and get more customers.
The truth is that it still is a game-changer, and not leveraging it is one Instagram story mistake that you want to avoid.
Whenever you’re creating a promotional story, add a link sticker so that they can directly visit the first page of the sales funnel instead of redirecting them to the link in your bio.
It can easily double your traffic. With every extra tap and effort, the dream customer has to put in to get to the website the number of people who will, is going to decrease.
So, whenever you’re promoting, don’t forget to use this Instagram story feature to get the most results.
Not Scheduling Important Stories
Important stories should be always scheduled to make sure nothing goes wrong and they are posted on time.
Scheduling stories lets you stay consistent and get the results you want.
Here are some of the best tools that you can use to do that:
- Facebook Business Suite
- Sprout Social
The first one is free, the other 2 are paid.
So, if you have a launch or anything else use these tools to schedule your Instagram stories. But they can be used for everyday stories too.
Not Using Videos In Stories
Video is becoming more and more popular content format on Instagram. There are reels, video posts, live streams, etc.
And Instagram stories are no exception. Trying to avoid the use of video is one of the worst Instagram story mistakes that you can make.
You can convey a lot more in a video, the message is way more relatable as they can actually see you, and overall, it’s more effective.
So, use it. It is more than important.
Only Re-sharing Feed Posts
This Instagram story mistake is something that I personally used to do a lot, and it’s essential to avoid it.
When you sometimes re-share a feed post when you want to show it to more of your followers, then it’s fine.
But if you’re going to do it every day, people will get sick of it, they will stop checking the posts, and worst, they will stop viewing your stories.
Instead, try to bring a unique type of value to the Instagram stories. That’s the key.