Small business marketing is extremely important if you want to be successful. Without it, you’re never going to be successful.
So, the question is, how will you do it effectively?
Well, that’s exactly what I’m going to show you today. So, are you ready to discover the best small business marketing tip?
If so, let’s dive in.
What’s The Best Small Business Marketing Tip?
Before I begin, I have to say that picking the one is tough, especially since small businesses don’t have a big budget for advertising.
And frankly, even though I’d love to pick just one, there are two huge ones and I feel like both of them should be covered today so we’ll talk about both of them.
All right, so here comes the first small business marketing tip…
Do Social Media Marketing
This is one of the best things that exist, especially when you have a small business.
When you do small business social media marketing, you’re going to have an amazing ability to interact with your dream customers and build a loyal following that’s going to come and buy from you again, again, and again.
However, being successful on social media when you don’t want to spend a penny on ads is not that easy.
You better be prepared to put in the work or hire somebody that’s going to put in the work.
However, if you’re willing to do that, let me walk you through the 3 foundational small business social media marketing tips that you have to know if you want to be successful with social media marketing.
Pick The Right Platform
Picking the right platform to do small business social media marketing on is likely going to determine whether or not you’re going to be successful before you even start.
Here’s an example of what I mean. If you are a small business doing professional photographing of weddings and you’ll try doing small business social media marketing on TikTok… you’re not likely going to be successful.
And that’s because people on that platform are only interested in more entertaining video content and video is also the ONLY allowed content format.
That would only result in you struggling to reach people, grow a following and get results.
On the other hand, if you joined a platform like Instagram, then you could get incredible traction.
Always ask yourself if the platform does these things:
- Your dream customers are there
- The platform fits your brand
- The platform has a great culture
- The behavior of people plays in your favor
Following this small business marketing tip can be the difference between life or death on social media.
But now, let’s move on to the next small business marketing tip for social media…
Share Valuable Content And Don’t Overpromote
Sharing valuable content is going to determine whether or not you’re going to be successful on ANY social media platform.
Whenever you’re on social media, you want to stop thinking like a marketer and you want to think like a publisher.
Don’t ever overpromote. That’s going to repel your dream customers from coming to your profile.
Think about it. Would you follow a person that only shares “50% off!” posts yourself?
I bet not…unless you’re doing business together. However, would you volunteer to follow somebody who shares valuable content that helps you get to the point where you want to be?
I bet so.
And that’s what this is about. Just because it’s called small business social media marketing, doesn’t mean you’ll be promoting all day long.
Instead, you want to pay for the exposure and growth with something that’s not money – VALUE.
Of course, this doesn’t mean that you shouldn’t promote at all. It means that you should follow the 80/20 content rule.
80% of content = pure value.
20% of content = promotion.
This way you can effectively promote your products and services without losing followers, exposure, or anything else.
Got it? Awesome, now let’s move on to another small business marketing tip for social media.
Stay Consistent Over A Long Time
This is something you probably hear quite often, but that doesn’t change its importance.
Instead, it means that it is thousand times more important. You see, the biggest cause of failure of small businesses trying to do social media marketing is that they quit.
Yes, if something doesn’t change in 2 days, they feel like “to heck with that” and then they throw in the towel.
I’m here to tell you that this isn’t an option. Instead, you have to stay consistent over a long time.
And that’s because social media success looks like this:
You will rise and fall…but in the long-term view, YOU ONLY grow.
However, when most small businesses have trouble for a month or even a freaking week, they take it as a sign to quit.
DON’T QUIT, keep going.
This is the most important small business marketing tip for social media that I could give you.
And now, let’s talk about the second-best small business marketing tip that I must share with you and that I just couldn’t lower or up against this tip…
Leverage The Search Engine
To simply demonstrate how powerful small business marketing tip is, you’ll have to think about the last time you wanted to buy something.
What did you do? Of course. You just opened a search engine like Google and typed in the keyword. Then you hit “Enter” and you searched for it.
And that’s why this is so powerful.
As reported by SEOTribunal.com, Google handles 3.8 million searches per minute on average across the globe. That comes out to 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year.
And that’s Google alone.
When you get your website on the page with search results and rip a part of the searches for yourself, you can get discovered by so many of your dream customers that it’s crazy.
The question is, how are you going to use this small business marketing tip the right way and appear in the search results?
Well, the answer is simple…
You need to do a proper SEO (i.e. search engine optimization.)
Search engine optimization consists of 3 main parts – on-page SEO, off-page SEO, and technical SEO.
Each one of these parts highly helps you rank higher in the search.
Here’s a simple checklist for all of these 3 parts that you want to follow if you want to make this small business marketing tip work.
On-Page SEO Checklist
- Use a short, descriptive URL. Short, descriptive URLs help searchers to understand what the page is about in the SERPs.
- Write a compelling title tag.
- Write a compelling meta description.
- Link to relevant resources.
- Optimize your images.
- Add schema markup for rich snippets.
- Add internal links.
Off-Page SEO Checklist
- Secure valuable backlinks
- Be more active on social media
- Guest post on third-party websites
- Spend more time in comment sections
- Consider investing in local SEO
- Add an RSS feed subscription box
- Post on forums
- Build trust
- Build relationships with influencers and industry figures
- Share your documents
Technical SEO Checklist
- Plan your website structure (new sites only)
- Make sure your site is crawlable.
- Make sure your site is indexable.
- Make sure you’re using HTTPs.
- Make sure your website is accessible at one domain.
- Make sure your site loads fast.
- Make sure your site is mobile-friendly.
- Install an image compression plugin.
When you’re going to do all of these things consistently, after some time, you will start to see that your website is ranking higher and higher and that more of your dream customers find out about your small business.
It’s an incredible small business marketing tip that you must follow.
Again, search is one of the biggest things that you can leverage if you want to be successful.
Filip Konecny 