If you’re a small business chances are you don’t have a million-dollar advertising budget, and that’s why you’ve decided to go and do social media marketing.
It has no barrier to entry, and you can get a lot of customers, right?
Yes and no.
Of course, it has no barrier of entry when it comes to the money part. But because you don’t spend any money, you have to replace it with commitment.
If you’re not committed and you’re not willing to spend time doing social media marketing, the chances of you growing your audience and getting customers are next to zero.
But if you’re willing to commit time (or money and a little time…as you can hire virtual assistants and social media managers) to small business social media marketing, you’ll win.
So, are you ready to begin? If so, let’s dive in…
1. Never Think Everybody Is Your Dream Customer
This is especially a problem if your small business is selling commodities like food, bottled water, candles, etc.
You just feel like EVERYBODY NEEDS CANDLES! I’m here to tell you that there are people like me, personally who don’t give monkeys about candles.
I’d rather start a campfire and go to the forest to get the wood to start it than open my drawer and light a candle.
And if you’re a candle seller and you think I’m the only person that thinks like this, you’re wrong.
If you’re selling bottled water, you probably think that everybody needs bottled water as everybody is drinking water!
Or, for example, it’s the same with juice and smoothie sellers. Everybody needs a juice or a smoothie because everybody needs to take care of their health, right?
Don’t you know some guy or gal that would rather eat a spider than drink a juice or a smoothie just because it’s made out of fruit and vegetables?
Or do you know a person that drinks only tap water and hates bottled water?
If you do, it’s proof that not everybody is your dream customer.
And the sooner you get rid of the mentality, the easier it will be for you to succeed.
Instead of the shotgun approach with which you spray and pray hoping one of the people you’ll reach will become a follower and a customer, you can use the sniper approach.
One-shot, one kill.
In other words, it’s incredibly important that you focus on nothing but your dream customer. And to do that you need to create your own dream customer avatar.
Here’s an infographic that’s going to show you how to do that…
Once you have your dream customer avatar ready, EVERYTHING you’re going to do will be centered around it.
That’s the only way you can successfully do small business social media marketing and get new followers and customers online.
Alright, but now let’s move on to another small business social media marketing tip.
2. Focus On Content
This tip might seem conventional, but it will crush all of the hacks and tricks you’ve tried up to this point.
If you’re struggling to reach people and get customers, it is happening because your content sucks.
Look, there is no reason for people to follow you, buy your stuff, or anything else…unless you create amazing content.
They will have no relationships with you, if they don’t get any value in return by following you, they won’t, and on and on.
So, how are you going to create amazing content? It’s actually pretty simple but not easy.
Every great piece of content consists of 3 parts. Let me walk you through all of them…
This is the most important part of highly successful content.
If your content is not valuable, you’re never going to attract your dream customers and for sure they won’t stay with you.
There are 4 main value pillars that you can create content based on, on any social media:
If your content is not created based on one of these content pillars, chances are that you’re not going to be successful.
So, let’s take a closer look at all of these value pillars.
Education is obviously one of the best value pillars that you can use for your content. It’s nearly always evergreen, people will always find it helpful, and it helps you position you as an authority.
In other words, it’s an awesome thing for your small business’s social media marketing.
But I know you may be wondering if you should educate your audience because if they know all of the secrets, they aren’t going to buy, right?
Well, they will. Not that only because you give them only pieces of a puzzle it would take too long to create a whole picture of how what you do works…
…but even if they’ll know ALL of the secrets, they will buy because they’ll want to get it done right from scratch or they’ll feel safer because they obviously won’t manufacture the stuff themselves.
But they will see YOU as an authority.
And if you’re selling services they will buy because they’ll want to save time and have the stuff done for them. It’s that simple.
So, I highly recommend that you educate your audience regardless of what you sell or what industry you’re in.
It is a key part of your small business’s social media marketing.
This is another big value pillar that you can use for your small business social media marketing if you want to be successful.
So, the point of this pillar is inspiring and motivating other people. What usually belongs here are quotes, motivational videos, etc.
People find inspiration valuable and if you’re going to leverage it for your small business, you’ll win.
Entertainment is a big value pillar, especially on platforms like TikTok. But the scale on which you’re going to use it depends on your brand and your dream customer.
If your brand is more about entertainment stuff like board games, short movies, etc. then leveraging this pillar will be a total must-do for you
However, you can leverage this even if you aren’t directly involved in the entertainment industry.
One of the best examples that’s currently pretty big on social media are memes.
Memes are purely entertaining…but they can be used in virtually any industry.
Here’s an amazing example of how it works on Instagram:
You basically got to be creative and see how people react to it.
Alright, but there is also another value pillar that you can (and actually have to) leverage if you want to be successful with small business social media marketing.
It is funny, but even though this value pillar always existed I started to talk about it just recently because I didn’t find any value in it myself. But other people do – a lot!
When you make people relate to your brand and feel like you understand them…
When you tell a story that resonates with them and creates emotion…
When you give them something that they can identify themselves with…
It creates value.
And this type of content tends to get massive reach on every social media platform.
That’s why you can see all of them, for example, personal stories get a lot of reaches if they are really relatable and emotional.
People take a lesson out of the story and you make them FEEL something.
And that’s priceless. Entertainment does it too, and it works like crazy. Instead of ‘cold-fish’ advice, it makes people laugh. And that’s why everybody tends to share it and watch it.
Again, if you can make them feel emotion or relate to the content that you share, you’re going to make them feel like they get a MASSIVE value. However, don’t forget to share other content with different value pillars in combination with it.
It is absolutely essential. But now let’s move on to the second part of incredible content creation that differentiates those who are successful with small business social media marketing and those who are not.
This is the thing that is going to determine whether you’re going to be successful or whether you’re going to fail.
It’s not only about the value. It’s also about presenting the value the right way so that you can get the best results.
Here belongs stuff like:
- How you design the content.
- How the environment looks like.
- How you say the message.
- How simple the message is going to be.
- How clear is the message.
- And on and on.
I mean, unless you’re going to present the content the right way, the chances of you being successful with small business social media marketing are next to zero.
This is another one of the pillars of content creation that you need to pay HUGE attention to if you want to create amazing content and be successful with small business social media marketing.
Without it, you’re just going to fail. And that is because you can’t sell a steak to a vegan regardless of how hard you try.
Value is only valuable if it is relevant.
So, if you’re not going to be relevant with your content to the dream customer avatar we’ve talked about today, your entire small business social media marketing strategy is going to fail.
Be careful about it and make everything you can relevant.
3. Consistently Show Up
This is going to be a quick tip for your small business social media marketing, but it is for sure going to be a big one.
If you want to be successful on any social media platform, get new followers and grow, you have to show up.
And you have to show up a minimum of once a day. If you won’t your competitors will crush you.
Why is that? Because the more you show up, the more relationships people have with you and the more sales you make. It is that simple.
Who is your best friend in real life? Probably it’s somebody you talk to often, hang around often, and have fun with often…plus they never let you down. It’s the same on social media. Be THAT friend if you want to succeed.
Also, the algorithm of the platform that you are on will consistently have new content to share with people so that means you’ll reach way more of your dream customers than you normally would.
So, stay consistent, and you are going to be successful with your small business social media marketing.