Getting new customers for small businesses can be extremely tough, especially when you don’t have a huge marketing budget or you’re just a fresh new starter.
So, the question is how are you going to get new customers online?
Well, that’s exactly what I’m going to talk about in today’s blog post. So, if you’re ready to discover top small business marketing tips to get new customers online, let’s dive in…
1. Utilize The Power Of SEO
Even though you might think that I was about to talk about social media marketing, this is such a big deal that your small business has to leverage it.
When you do SEO, the search can flood your small business with so much traffic that you’ll be blown away.
And if you’re selling stuff online, it can change your small business forever.
But the question is how are you going to turn the odds in your favor and rank as high in the search for the right keywords as possible?
Well, first of all, if you don’t have a blog, start it. It is a game-changer when it comes to SEO.
When you share new blog posts it gives the search engine a new page with content and it will show it on the keywords you targeted.
Also, it is another way to position your brand as an authority in the marketplace, build relationships and earn the trust of your dream customers, and on and on.
It’s an incredible small business marketing tip on its own.
But even though you might have a blog it still doesn’t necessarily mean that you’re going to rank on the keywords you want.
SEO-optimized blogs are the ones that rank in the best spots on the search.
And I can guarantee you that when you get there, you’re going to get more customers than ever before.
Here’s a simple checklist for optimizing your blog posts for SEO:
- Use a keyword in the title/H1 heading
- Use a keyword in the first paragraph of the blog post.
- Use a keyword in the meta description
- Break down your content using headings
- Add alt text to images
- Ensure the blog post has a quick loading speed
- Use graphic enhancement
- Include the keyword in the URL
- Keep the article above 1,000 words
- Do internal linking (link to other relevant content on your page)
- Link to high Domain Authority, relevant external source
- After the blog post is finished, outreach to editors of other companies for backlinks.
That’s a big list, isn’t it? Actually, these are only the essentials…
If you’re going to follow this list every time you write a blog post, then the chances of you ranking high in the search are about to go rapidly up.
But understand that it’s easier to rank for some keywords than for others and that it’s also going to take time before you rank there…
…but once you do, you’ll be happy that you listened to this small business marketing tip.
2. Leverage The Power Of Social Media Marketing
I can happily and without any regrets say this is my favorite small business marketing tip.
What it is about is that you basically pick a platform that you’re going to join, and then you do your best to make your voice heard.
The problem is that only a few do. Yes, there is no barrier to entry.
You don’t need to spend a penny out of your own pocket, but you’ll have to do many different things like:
- Create valuable content, consistently
- Engage with your audience
- Track data and stay up to date with changes
- Collaborate with others
- And many, many more!
In other words, if you don’t have money to spend on marketing, you’ll have to spend a lot of time.
However, the benefits of this small business marketing tip are endless.
For example, you can use social media as customer support, as a way to pre-frame your following before selling them, network with other entrepreneurs and do some big deals, and on and on.
EVERYBODY should be on social media, but not everybody succeeds.
That’s why there are so many tactics for social media marketing in my blog, podcast, or even social media itself.
So, if you want to discover more about how to do it, go through these things and your chances of being successful with this small business marketing tip will explode.
And now, let’s move on to another small business marketing tip…
3. Capture Traffic And Follow Up Using Email
This is extremely important if you want to be successful online in the long term and you don’t want to be at the mercy of social media platforms or Google.
Yes, doing SEO or social media marketing for your small business is great, but it’s next to impossible to follow up.
And worse, when Zuckerberg or the other guys who own the big social media platforms wake up and say that they don’t like small businesses anymore, your entire strategy will go to the toilet and your biggest traffic sources will go to the ground.
That’s why this is such an important small business marketing tip…
FOLLOW UP USING EMAIL.
Email marketing is where 80% of all the money is online. First of all, when somebody doesn’t buy immediately, you can turn them into customers through email…plus you can upsell them other products and services later.
The average ROI of email marketing is over 4,200%. That means you make 42x of your money back.
So, how are you going to use email in your small business marketing strategy?
The simplest goal you should have is to turn every website visitor or traffic into an email subscriber before they even get to your store, sales funnel, or anything else.
When that happens, you got ‘em! Now you can follow up as much as you want and turn even those who didn’t buy into customers.
And even if they bought, you will sell them something else.
Also, you can send an email and drive traffic anyplace you want to whenever you want. You OWN this traffic now.
Zuckerberg can’t touch it. Larry Page can’t touch it. The Twitter guy can’t touch it. Nobody can.
You own your email list.
Alright, and now let’s move on to the next small business marketing tip…
4. Use Sales Funnels
This small business marketing tip can actually change your small business forever.
A sales funnel can explode the profits you make from every customer (in other words, the value of the customer) as much as skyrocket the number of customers your small business actually gets.
If you don’t know what a sales funnel is, it’s a series of pages taking your dream customer through a process that will turn even cold-fish traffic into ‘zillion-times upsold’ buyers.
Now, if you don’t know where to build a sales funnel, there are many tools like Phonesites that will let you do that.
And if you want to find out more about how to actually create it, then I’ve prepared a free webclass where I’m going to talk about it in detail.
It will change the way you do business online forever.
And that’s it, so I hope you found this helpful and I’ll see you in some other article.