Doing influencer marketing on Instagram is one of the most powerful ways to grow your audience and make more sales. But to do it successfully, you need to know the types of influencers that you can use.
Every influencer should be used for a different purpose. And that’s why in this new blog post, I’m going to show you how to choose the right influencer for your Instagram influencer marketing campaign.
So, are you ready to begin? If so, let’s dive in.
Micro influencers are extremely useful. They’re usually defined as influencers with 1,000-10,000 followers. There are also other ways to define them but this is the main one.
This is one of the best types of all types of influencers. And that’s because micro influencers have a smaller but more engaged community.
Their followers trust them, believe them, appreciate them, and take action based on what they say.
And that’s why you want to use them in your Instagram influencer marketing campaigns.
So, what are some of the main criteria to choose the right micro influencer for your brand?
The Influencer Is Followed By Your Dream Customers
This is the biggest criteria that you have to check for no matter the type of influencer you’re planning to approach.
Look, if they’re not going to be followed by your dream customers, there’s absolutely NO WAY, you’re going to make their followers follow you. And if yes, there’s no way you’re going to turn those followers into customers.
Remember that the main goal is getting more customers, not followers – always.
So, before you approach an influencer, ask yourself:
- Do their followers have similar interests to my dream customer?
- Do their followers have a problem that my product or service solves?
- Do their followers have the ability to buy?
- Do their followers trust the influencer?
Each one of these questions is absolutely essential and if just one of the answers is a NO. Then you must move on to the next person that you want to approach…
…and if one of the answers is a no again, then move on to the next one. This is the difference between the success and failure of your Instagram influencer marketing campaign. Do it.
Their Followers Must Be Engaged With The Influencer
This is important because it indicates that the following likes and trusts the Influencer.
Also, if the engagement is extremely low compared to their following, it’s a red flag that they bought the followers and that you shouldn’t work with them.
With some of the types of Influencers (micro and macro), it’s not going to be rare to find an account with an engaged following. But with the biggest influencers, it’ll be tougher.
But it’s a must, so always do it.
They’re Going To Create The Post
Again, this is super important because they’re the only ones who truly know their audience, how they react and to what, and also, if the post is going to be in their branded style, it won’t look like an ad and you’re going to get better results.
So, if they’re not willing to create the post, chances are that you want to say no and move on to the next one.
Alright, this is the basic criteria that the influencer needs to meet. Micro influencers are probably the best of all types of influencers that you can use if you have a niched-down audience.
But if your target audience is big, then you should get some bigger influencers to collaborate with you.
And that’s why here’s the second of all types of Influencers called macro influencers…
Macro influencers are influencers with a following that ranges from 10,000 to 1,000,000 followers. These influencers are probably the most universal influencers that you can easily use for all niches in every industry.
Before we begin, the criteria you’re going to choose your macro influencer based on are similar to the criteria I mentioned in the section for micro influencers, so I’m not going to break it down here once again.
If you need to reach a broader audience, these influencers are going to be the choice.
For example, if you’re an online business, then the audience of your dream customers is way wider as you can sell nationwide or worldwide.
So, if the influencer is not so niched down to a specific location and or audience and he or she accumulated a bigger following, it’s going to be great for you as it means more traffic, and in the end, more sales.
If you’re in retail and you have a chain of stores around the country you’re in, you also want to reach a broader audience.
And on and on. Keep in mind that this type of influencers is a bit more expensive than the first one, but it’s worth it.
The last type of all types of influencers on Instagram are mega influencers.
These influencers have more than 1,000,000 followers and they’re going to be mainly used for big companies that sell to a massive number of people.
Note that mega influencers are not a good option for most people as the audience is never going to be even close to the target potential macro and micro-influencers have.
But if you’re selling something most people are going to use like food, vacuum cleaners, water, etc. Then this might be a thing to use.
Remember that even here you MUST follow the rules that I have talked about in the “micro” influencer section.
It’s the only way you can be successful. If not, you’re going to fail. However, here ads might be a better option to choose.
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