Social media is after search engines the biggest traffic source on the Internet. And when you know how, you can literally flush your website with social media traffic.
But the biggest difference between social media traffic and search traffic is that people on social media already know you.
And that’s what can be the difference between a sale and just another visitor that doesn’t buy.
That’s why in this awesome blog post, I’m going to show you the very best tips to drive more social media traffic.
1. Offer New Incentives
One of the biggest things that are keeping you from driving more social media traffic to your sales funnel and website is asking them to do the same thing without giving them a different reason.
For example, if you’re selling vacuum cleaners and you’re talking about the same stuff over and over again…telling them to visit the sales funnel, obviously your social media traffic will decrease as most of your followers have seen the offer and they know nothing changed.
If you want to get them to go to the sales funnel again and make them buy faster in the follow-up process than you normally would, you need to give them a reason to come to that website and consider buying again.
Usually, this can be a limited-time bonus, price increase notification, somebody endorsing your product, etc.
The more reasons you’re going to give them, the more social media traffic you’re going to drive wherever you need.
2. Use Call To Actions In Every Piece Of Content
One of the simplest, yet most effective tips to drive more social media traffic to your sales funnel and website is by telling people to do that, EVERYWHERE you can.
In other words, you want to add a call to action in your posts, videos, stories, etc.
But add them.
Here are some of the best tips to create kick-ass call to actions:
- Use power words
- Tell them to do just one thing
- Add urgency
- If you have to redirect them to the link in your bio, tag yourself to make it easy to get to your profile.
- Leverage the platform’s features to drive as much traffic as possible
3. Share More Links
This is another one of the simplest ways to get more social media traffic. If you’re going to share more links in your posts, tweets, etc. more people are likely going to click on them…as they have something to click on.
So, whenever you add a call to action to your post (do it in a way so that it doesn’t look overly promotional, just as an additional thing to help them do what you talk about in the post.)
Here are some examples (in this case they tell you to visit the link in a bio):
4. 80/20 Content Rule
One of the main reasons why people stop visiting your sales funnel or get turned off before they even do it is overpromoting.
Over-promoting is the enemy of social media traffic.
And that’s why you must always follow the 80/20 content rule.
This simple rule is going to prevent you from annoying your audience with promoting and doing it in a way that’s not going to bother them…in fact make them super attracted to get what you sell.
It looks like this. 80% of your content should do nothing but ADD value to your audience. The last 20% should promote whatever you’re selling (or want to promote.)
It’s super simple, and when you do this, you’re going to be able to even DOUBLE your social media traffic.
5. Analyze Data And Use What Works
This is the thing that people often forget. Whether you like it or not, you have to track the data, see what’s working and what drives the most traffic, and do more of it.
For some people, it’s one of the most boring parts of social media marketing, but you still have to do it.
It’s absolutely necessary for success.
The two key things you want to track are the link clicks the post has generated, and also the reach or impressions the post got.
Once you know what works the best, you’re going to do more of it. It’s that simple.
Filip Konecny 