If you’re on Instagram doing marketing for a while, you know that jumping on content trends in an amazing way to boost your reach…
…if you do it the right way.
And that’s why today I want to show you 5 Instagram content trends you must be aware of that can explode your reach in 2022.
Ready to begin? Let’s dive in…
What To Pay Attention To
Whenever you are jumping on Instagram content trends you have to first acknowledge yourself that it might not be a good idea.
Even though there are times to jump on trends and it can get you AWESOME results, there are also times when you shouldn’t jump on Instagram content trends.
And the way you define them is by checking if they violate your brand’s standards.
For example, if you are a high-performance billionaire entrepreneur, you’re not going to do breakdance on reels, right?
Of course not. Making fool of yourself would just hurt your reputation. It is not the way to do it.
So, remember that hopping on the content trends on Instagram is good. But never do it if you have a gut feeling that it will hurt your brand’s reputation.
Got it? Amazing! Now, let’s go and check out the amazing trends!
1. Reels
Reels, reels, reels. This is the biggest Instagram content trend now. Not that only do they have an unbelievable reach, but they are seriously taking over the single-image posts, and carousels on Instagram.
Well, it’s not a surprise.
What works best on reels is, of course, entertainment. So, when you can combine entertainment with sharing a quick tip, you’re going to get awesome results.
But don’t forget to use other content formats too. Reels are not so great when it comes to building trust and brand.
So, combine them with something like carousels and this Instagram content trend is probably going to totally transform your growth.
2. Fake Tweets
Fake tweets are one of the most popular Instagram content trends. They are shared amongst almost every industry and people love them.
But you must not overuse them. If you share like 1 fake tweet in a week, you’re going to get awesome results.
If you share them every day, your audience is going to get used to them and they’re not going to be so effective anymore.
So, use them but don’t overuse them.
3. Educational Carousels
Educational carousels are a booming Instagram content trend for a long time. And even if this trend goes down, you STILL want to use them.
Why? Because they are incredible when it comes to building brand and relationships with your audience.
An educational carousel is basically a post that consists of many slides and you can pump it with a ton of value that your audience is going to appreciate and want to follow you for.
When you go to my Instagram profile, you’ll be able to see a ton of them.
When creating carousels, keep in mind, that they must be valuable, well presented (design, simple message), and relevant.
If your carousels will do all of these things, you will be able to mine the most out of this Instagram content trend.
4. Mockup Quotes
Mockup quotes have been always really popular, but now, they are going crazy!
All you have to do is to pick a simple object and put your text on it using a mockup. There are many tools online that will let you do that. For example, Canva or Photopea.
Paid software that will let you do it in Photoshop.
Also, you wanna make sure that the quote is short and snappy – and most importantly READABLE on that image.
And always try to provide a quick explanation in the caption of the post to make sure people get the point.
If you will, you’re going to get a lot of results using this Instagram content trend.
5. Infographics
Infographics have always been trending on Instagram. If you are going to use them, you are definitely going to reach a ton of people.
The key is to pump the image with as much value as possible and make it “graphical” so that it is visually appealing.
And most importantly, you need to share a more detailed explanation in the caption. Do that and this Instagram content trend is going to serve you well.
Filip Konecny 