Social media marketing is not easy if you use bad tactics. Or you might think you’re doing everything right, yet you still don’t grow. Why is that?
That’s what you’re going to find in this article.
Today, I am going to show you the 10 best social media marketing tips for every brand that you must leverage if you want to succeed!
Ready to see them? If so, let’s dive in…
1. Have An Engagement Strategy
Without an engagement strategy, you can’t expect to be successful.
It is absolutely necessary to have one if you want to grow your following, get more likes, comments, etc. on your posts, and make more sales.
Yet, which engagement strategy is working the most across all social media platforms?
There are HUNDREDS of them!
But probably the most famous one is Gary Vee’s $1.80 strategy. Basically, all you have to do is to make 90 comments on relevant hashtags on whatever social media platform that you are on.
That is going to expose you to more of your dream customers. But most importantly you must write valuable comments or this social media marketing strategy not going to work for you.
That means avoid comments like this – “Great post! Thanks for sharing!” and write comments like this “This has been really valuable. The _______thing that you talked about will really help me in______! I am excited to try it out. Also, I would add_______. Do you agree?”
Do you see the difference? The second comment grabs attention and that is why you want to write them.
Do this strategy every day and you are going to grow no matter what social media platform you are on. Now, let’s move on.
2. CARE
This is the best social media marketing tip that you are ever going to see.
When you start caring about the people that follow you and you will want to contribute to the community as much as you can, you are going to see an instant switch in the game.
Suddenly, you will be more persistent, you will create more valuable content, you will do the engagement strategy harder…and all of that results in more growth.
Plus, you are also going to be able to build a ton of trust with your audience, which results in more sales.
So, don’t skip this social media marketing tip – EVER.
3. Optimize Your Profile
This is important for every social media platform. There are different ways to optimize your profile to get maximum followers on every social media…
…but here are some general tips that are going to help you:
- Make a great first impression
- Make a promise
- Show an authority by sharing your achievements or titles (CEO, CMO, etc.)
- Include a call to action
- Way more!
But again, there are a ton of tweaks that you need to make for each social media platform that you use.
Unless you can do that, you are not going to successfully grow.
4. Check Your Insights
Checking your insights is something that most people neglect and it is the biggest mistake they make. Why?
How can you improve unless you know what works and what does not? IT IS IMPOSSIBLE.
Successful social media marketing = numbers. This is probably the most important tip that I talk about today.
Unless you know the data, you are not going to get to the next level. You either do it or you are busted. Period.
5. Study Industry Leaders On Your Platform
For example, if I would be in the real estate industry on Instagram, I would check what influencers like Grant Cardone are doing to successfully grow, get engagement, and turn their following into customers.
If I would be in the beauty industry, I would check what Kylie Jenner is doing…and so on.
Why? Because they already know what is working! All you have to do is to model what they do and you will be successful with social media marketing as well.
This tip is literally as simple as that.
6. Use All 3 Types Of Content
On every social media platform, there are three types of content.
First, there is content that attracts people (usually trending content type with a trending topic), second, there is content that builds relationships (educational content/behind the scenes content), and last, there is promotional content (content that is kinda like an ad).
You want to leverage all of these types if you want to grow your social media following successfully and make a ton of sales.
That is all this tip is about.
Of course, on every social media platform, it is going to be a little bit different…so you want to adapt. Don’t forget about it.
7. Understand The Platform
Every social media platform has its own unique features that you want to explore and master. For example, Instagram has reels.
There are reel “masters” all over the place, and those who can leverage the content format successfully are reaching HUNDREDS OF THOUSANDS of people even though they have just 500 followers (or they had before they started creating the reels, now they have tens of thousands of them.)
On other platforms, it can be SEO or other stuff.
It really depends on where you are but you always want to leverage the thing that works for the social media platform you’re on.
Got it?
8. Use Multiple Content Types
On every platform, there are multiply content types that you can use. Sometimes they are just 2, sometimes there is well over 10, and so on.
You want to use at least 3 of them if there are more 3. If your platform has less than 3 content types you want to use all of them.
Why?
Because it expands the circle of people you are going to be able to reach with your social media marketing. Each person likes a different content type.
The more of them you create, the more people you will reach.
Isn’t that cool?
9. Use CTAs
When you include a call to action in every piece of content that you put out there, two things can happen. You either get more engagement, or you get more traffic.
Why? Because you either to tell them to like, comment, share the post, and so on…
…or you tell them to click some sort of a link and you make them visit your website.
In short, you can’t go wrong by using call to actions in social media marketing so use them everywhere you can.
10. Test, Test, Test
This tip is essential everywhere in marketing and social media marketing is not an exception. You want to test what content your followers like the most and create it.
You want to test which call to action works the best…
You want to test what type of content gets the most reach, and so on…
In short, you have to do it whether you like it or not. Otherwise, you are not marketing to your full potential.
Filip Konecny 