3 Kick-Ass Social Media Copywriting Formulas

Copywriting is as unavoidable on social media as anywhere else.

And to make your words as persuasive as possible, you want to use proven social media copywriting formulas that will let you do so.

But what do they look like?

That’s exactly what you’ll discover because in this article I’ll show you the 3 kick-ass social media copywriting formulas that make people take action!

Are you ready to see them?

If so, let’s dive in…

1. Before-After-Bridge

This is one of the best social media copywriting formulas that you can (and you should) use if you want to persuade your followers to take any kind of action.

It works like this:

  1. Show them how their life looks right now.
  2. Show them how their life could look like after they take action on what you want.

For example, here is how it could look like:

“Are you sick and tired of consistently seeing low reach on your posts? Isn’t it terrible to work 12 hours a day on your social media and see nothing but miserable growth?

Imagine being able to stop that in less than 24 hours and reach over 500,000+ people without paying a penny for a social media manager or for ads.

How would it feel like? How much would your life change?

I‘m here to tell you that this dream can become a reality for you today

All you have to do is to click the link in my bio and register for a free masterclass that will show you a step-by-step framework for doing it in less than 24 hours now!

Let me ask you a question. Would you click the link in the bio? I would! And that is the power of this kick-ass social media copywriting formula.

You can use it for ads, videos, promotional carousels, or anything else that you want!

There are no limits. By the way, you can use it for landing pages and sales pages too! So try this social media copywriting formula now!

2. Problem-Agitate-Solve

This is one of the most known social media copywriting formulas on the planet and it is obvious why. IT WORKS!

First, it has been used for print ads, sales letters, etc.

But when the digital era came it has been used for email, sales pages, opt-in pages, AND social media.

It is incredibly powerful and simple. Here is how it works:

First, you are going to state a problem your audience currently has. For example:

“Do you find it easy to spend $10,000/month on a social media manager yet see next to no results? Aren’t you just sick and tired of seeing no growth whatsoever?”

Second, you are going to transition into agitation. In this part, you are going to leverage fear and show them how things can get worse.


“The reality is, not that only this strategy is eating your pocket, but also it can cause you to lose all of your customers. A social media manager has never promised you to multiply your growth by anything, and worse, if they don’t know what they do, they can make your Instagram page banned, lose everything you’ve been building over all of the hard, exhausting years…and run away with the $10,000 that you paid them upfront.

In other words, you will be bleeding out at the bottom of the ocean not being able to ever get what you’ve lost back!”

And last, you want to show them a solution to the problem.

“But with XYZ you are going to be able to_______yourself in less than 15 minutes a day. How much time would that save you? How much money would you make?

Do you see how powerful it is? You can use it to persuade virtually anybody to take action -EVEN marketers themselves. So, I highly recommend that you try this stunning social media marketing formula out.

3. Hook-Story-Offer

This is one of the simplest formulas that you can use and it has been developed by Russell Brunson.

It is actually overwhelmingly simple, but let me walk you through it!

First, we have the hook.

On Instagram, this can be many things – for example, a cover slide of your carousel, the first 3 seconds of the video, the headline, the first sentence of your caption, and on and on.

In short, a hook is a thing that is used to grab them from their boring ol’ lives and make them take some time to check the astonishing thing that you are offering!

Remember, if you don’t grab their attention, you can give away free $100 bills in the message later but nobody is going to claim the offer.

That is how important the hook is. Got it? All right, let’s move on…

Second, you tell a story.

This can be a normal story or just a few sentences that are going to dive deep into their emotion and help you increase the perceived value of the offer.

But I highly recommend that you use a real story as it always seems to be way more effective.

And the last thing is the offer!

You want to make sure that the offer that you are going to write about is at least 10X more worth than the money you are asking for.

For example, if you are asking for $100, the offer has to be worth $1,000!

It is essential that you understand this crucial part of this social media copywriting formula if you want to succeed.

People give you money because they think what they get in return is more valuable than paper. If you give them 10X more value, you are not only going to make the offer worth the money, but you will make it a no-brainer…which results in more sales.

But once you’re able to write a kick-ass social media copy using these social media copywriting formulas and make people click the link in the bio…

…how are you going to convert that traffic into sales?

Well, through social media sales funnels.

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