Social Media is one of the best ways to get more traffic online besides SEO or ads. In fact, on average over 26% of total traffic of a website comes from social media alone…

That’s a big chunk of cake no company, blogger or marketer can neglect.

However, most people think posting fancy images is going to do the job of getting you more traffic (website visitors) and they fail…

And that’s why in this article I’m going to reveal to you how to get more social media traffic than you can handle effectively.

So, are you ready to begin? If so, let’s dive in…

1. Do “Invisible” Promotions

This is one of the simplest ways to drive more social media traffic to your website without promoting and having your followers leave you because of that.

Invisible promotions basically mean sharing a short sales message at the part of your content where it doesn’t interrupt the flow of the post and the value you deliver.

In most cases, that means you share it at the end of the post or video.

That’s because your core value points are delivered by then and the message you wanted to share has been shared.

So, people are happy that they received a lot of value, they are satisfied and they don’t mind the promotion at all as they don’t consider it promotional because they got value first.

That will make your normal content generate you traffic and sales without turning people away by over promoting.

It works like crazy and you should try it out.

2. Share More Content

To get more social media traffic you need it get more exposure on the social media platforms in the first place.

And one of the simplest ways to increase your exposure is to share more content.

However, there’s one thing to keep in mind. Don’t do this at the cost of the quality. If the content is going to become less valuable then it normally would, then sharing more content is not the way to go.

However, if you can maintain the quality, go ahead. It will work.

3. Run Advertising

Running advertising is one of the most amazing things that you can do to drive more traffic to your website fast and make money doing it…

However, there’s one unbreakable rule for it.

DON’T EVER RUN ADS TO GET TRAFFIC ELSEWHERE BUT YOUR SALES FUNNEL

You need to see instant returns on your advertising if you want to run it profitably. And that’s quite impossible if you drive traffic elsewhere than the funnel.

So, keep it in mind.

To run profitable social media ads do these things:

• Test First Go All In Only When Proven To Work
• Target The Right Audience
• The Ad Must Make An Offer
• The Copy Of The Ad Must Be Persuasive
• You Must Track Every Penny And Improve

However, ads are still not it…

4. Leverage Other People’s Audiences

Collaborating with influencers can be an effective way to tap into their established audience and drive social media traffic to your website or sales funnel.

When done strategically, influencer collaborations can result in increased visibility, brand awareness, and engagement.

Here are some steps to guide you on how to collaborate with influencers to drive social media traffic.

1. Define Your Goals and Target Audience

Before reaching out to influencers, clearly define your objectives for the collaboration. Are you aiming to increase website traffic, gain more followers, or boost sales?

Also, identify your target audience to ensure that the influencer’s followers align with your ideal customer demographic.

2. Research and Identify Relevant Influencers

Thoroughly research influencers in your niche or industry who have a significant and engaged following.

Look for influencers whose content resonates with your brand and values. Pay attention to their engagement rates and the authenticity of their interactions with their audience.

Tools like social media analytics platforms can assist in identifying the most relevant influencers for your campaign.

3. Personalize Your Approach

When reaching out to influencers, avoid generic templates and take the time to personalize your pitch.

Reference their past work, express genuine interest in their content, and explain why you believe a collaboration would be beneficial for both parties and their audiences.

4. Offer Value to the Influencer

Remember that influencers are content creators and are protective of their brand reputation.

Offer something of value to the influencer, such as exclusive access to products or services, early releases, a unique experience, or a fair compensation package for their efforts.

A mutually beneficial partnership is more likely to be successful.

5. Collaborate on Creative Content

Allow the influencer creative freedom to develop content that resonates with their audience while integrating your brand’s message or product.

Influencers know their followers best and understand the type of content that performs well on their channels.

However, provide them with clear guidelines to ensure the content aligns with your brand’s image and values.

6. Leverage Different Social Media Platforms

Influencers often have a presence on multiple social media platforms.

Consider collaborating on various types of content across these platforms to maximize your reach.

For instance, create Instagram posts, Instagram Stories, YouTube videos, or even blog posts that feature your brand or product.

7. Track and Analyze Performance

Utilize social media analytics to track the performance of the influencer collaboration. Measure key metrics such as website traffic, follower growth, engagement rates, and sales (if applicable).

Analyzing the data will help you determine the effectiveness of the campaign and identify areas for improvement in future collaborations.

8. Cultivate Long-Term Relationships

Building long-term relationships with influencers can be highly beneficial for sustained social media traffic.

Once you’ve found influencers who resonate with your brand and deliver positive results, consider nurturing these relationships.

Continued collaborations can strengthen the association between your brand and the influencer’s audience, leading to increased trust and engagement over time.