Instagram marketing is used by over 1 billion people which makes it an amazing platform for brands to be on. But not everybody is successful there.
Why? Because they’re doing Instagram marketing the wrong way.
And that’s why in this article, I’m going to show you the best Instagram practices for your brand. Are you ready to begin?
If so, let’s hop in…
Create A Content Calendar
One of the best Instagram practices for your brand is to create your own content calendar. A content calendar is basically a schedule where you have listed ALL of the posts that you’re going to share in a certain period of time.
That means, every date and time on the content calendar will have its own content idea, a brief description of what the post will be about.
This way you’re going to know what you are going to post, and when.
And that is going to help you stay consistent. And as you already know, consistency is the key to success.
But also make sure that you’re easily able to edit or replace anything in the content calendar because everything is changing every single day and you never know what will work and can stop working.
Alright, but now let’s move on to another of the best Instagram practices for your brand which is…
JUMP On Trends And New Features
Instagram always rolls out some new features, like reels, and there are always new and new trends coming out.
What you want to do is to jump on these things and try how they are going to work for you. It’s super important.
For example, when Instagram rolled out reels, and you used them, even if you were pathetic at creating them…you could literally reach tens of thousands of people with just 100 or 50 followers.
Just imagine you’d create reels back then. How much could’ve been different?
Well, that’s what I mean. You either jump on the train or it goes away. So, don’t miss the next train when it arrives.
Schedule Your Content
Scheduling your content has always been and probably always will be one of the best Instagram practices for brands.
For you as a creator, that means you don’t have to log into Instagram every day just to post a post and get burnout by doing it.
You can 100% automate it.
However, you can’t schedule your content just through Instagram. You need the right tools to do that.
Here are some of them that you want to try:
- Facebook Business Suite
- Facebook Creator Studio
- Canva Pro
The first 2 are free and created directly by Facebook so, there is nothing to worry about. Canva is not created by Facebook, but it is 100% reliable and it will get the job done. Plus, as it is a design software, you can directly schedule posts after you create them.
So, try this out.
Share Behind-The-Scenes Content
People don’t want to hear that you’re the best in the world. They want to SEE that you’re the best in the world and they want to relate to you.
And the only way for you to do it is by sharing behind-the-scenes, personal content that connects with them.
Instagram is just full of professionally created stuff, but only a few brands share this type of content. If you do, chances are that you will build trust way more quickly and easily get a ton of new customers.
Avoid Spammy Ways To Get Followers
Trying to get new followers the spammy way will only help you dig a deeper hole than the one that you’re in right now.
Spammy growth tactics (that can actually get you banned) include:
- Follow/Unfollow
- Spamming DMs
- Using Bots To Comment
- Using Bots To Send DMs
- Tagging Random People In Posts (Won’t Get You Banned But It Sucks)
- Sharing Reels And Posts Using DM-sharing option to random people
- Automatic Story Viewing
If you’re doing just one of these things, STOP immediately. You’re not going to get any results. I tried almost all of these things when I started and it almost killed my account.
NEVER, ever do this.
Instead, use the Instagram marketing secrets all of the “gurus” don’t want you to know that I share in the new…
Filip Konecny 