Instagram advertising is a fantastic way to drive traffic to your offers and make sales quickly. However, they are not easy to make work if you don’t know what you do.

And that’s why in this article I am going to reveal to you 6 tips for your next Instagram ad campaign that will help you make your ads profitable and get awesome results.

So, are you ready to begin? If so, let’s dive in…

1. Target The Right People

One of the most important things that you have to do if you want your Instagram ads to be successful is targeting the right people.

No matter how great your ad is, it is not going to work if you don’t target the right people.

So, before you start running Instagram ads, take your dream customer avatar, and based on everything you can, target your dream customer based on it.

For example, if your dream customers would be steak lovers you will target them by everything you know about them like:

• Who do they follow?
• Where do they live?
• Their buying activity
• And on and on

The more you show your ads to the right people, the better results you are likely going to get.

So, spend some time perfecting the targeting as it is super important. And now, let’s move on to another important tip for running your next Instagram ad campaign…

2. Write The Way You Talk

There’s one thing that you need to know about people. They love to do business with other people, not robots.

That means, if you’re going to try to be formal in the ads in some way, try to sound like a professional, and make the message cold-fish – you’re going to struggle to get clicks and sales.

Instead, something that will save you a lot of effort and cause far more people to buy, which is a win on both sides is writing the way you talk.

When you write the message in the ad the way you talk, it’s going to be way more readable, and way more people are going to consume the message because of that.

And the more people consume the message, the more people take action.

However, you shouldn’t use slang that is very local to your area or that is not understood by any means by your dream customers.

That’s the only thing you must avoid. Otherwise, you can enjoy the ride.

3. Always Make An Offer

A lot of ads make a dumb mistake which is not making any offer. You must understand one thing…

If you don’t give a reason to people to act, they won’t.

And the reason you’re going to give them is a rock-solid offer. People don’t view a single damn about you or your company unless they know what’s in it for them.

Make the offer clear in the ad, otherwise, nobody is going to act.

4. Use An Image That Feels Like A Normal Post

If the image that you share screams “PROMOTION”, then a lot of people are going to instinctively scroll past it. We see thousands of ads every day and the last thing most people want to see (unless you’re a marketer) is another ad.

So, just a slightest if the first impression that your ad makes is “ad-like”, it’s not a good ad.

Use a normal image that you’d share as a piece of content that stands out so that it gets attention.

That will help you get better results.

5. Add Urgency

Most people like to procrastinate on everything they do. They put working out until tomorrow, they put cleaning their room until tomorrow, and they also put buying until tomorrow.

That’s why you need to add a sense of urgency to your advertisement that is going to stop that procrastination and that is going to cause people to act NOW.

Here are some forms of urgency that you can add:

• Time limits
• Stock limit
• Limited bonuses
• Pain caused by not taking action immediately
• And much more!

Adding these is going to help you make people act and you will win.

6. Add A Domain Name

You might be asking, why adding a domain name to the ad is important? And the reason is that a lot of people who don’t act or click the ad will remember the domain name.

What we found out is that a lot of people who don’t act right away actually later go to the search engine, type in the domain name they remember from the ad, and search for the thing that they saw on their own.

That creates a GIANT stream of traffic for your product or service that you wouldn’t normally tap into if you didn’t add the domain name to your Instagram ad campaign.

And that’s why it is such an important thing.

You can include the domain name at the bottom of the caption or even directly in the image, and you’ll be stunned by how much traffic it is going to save you.