If you want to stick to your Instagram marketing strategy and ensure you get great results, then it is absolutely necessary that you do proper Instagram content planning…

When you plan your Instagram content, you’re going to be able to easily able to stick with your strategy and therefore reach the outcome that you want.

And to top it off, it will turn chaotic content creation into an organized one which is going to save you a lot of time and words.

And that’s why in this article, I am going to reveal to you exactly how to do proper Instagram content planning and how to get amazing results.

So, are you ready to begin? If so, let’s dive in…

How To Plan Your Instagram Content

Now that you know why is Instagram content planning important, you must also understand how to plan it the right way.

And that’s exactly what we’re going to break down here as there are several things that you need to know like:

• Time Limit
• Strategy
• Scheduling

So, let’s have a look at how to do all of these steps of proper Instagram content planning in detail…

Understand The Time Limit

The truth is that Instagram is an always-changing medium and that’s why if you plan content too far in advance it can seriously damage the number of opportunities that you leverage.

For example, when reels came out, those who had planned their content months in advance were not able to effectively leverage the giant opportunity and lost tens of thousands of potential followers because of that as they continued sharing static posts.

So, the real question is this…

How much in advance should you plan your content?

In my opinion, it should be no longer than 2 weeks in advance and that’s because you need to be able to maneuver quickly. 1-2 weeks of content planned in advance will give you clarity and easily enable you to maneuver in case of any changes happening, launches of new products and services, etc.

Yes, sometimes it can be longer, sometimes shorter, but this range is ideal. So, try sticking to it.

Content Planning Strategy

To get the most out of your Instagram content, you want to plan it in a way that will help you attract, nurture, and sell your audience. That way you’re not just going to get impressions but you’ll also be able to fill your pockets.

That’s why you’re going to share 3 types of content:

• Attention Content (40% Of Posts)
• Nurturing Content (40% Of Posts)
• Promotional Content (20% Of Posts)

Attention content is, obviously, focused on getting you as much attention as possible. A recent example of the type of content that does that are reels.

Nurturing content is content that is going to build relationships and trust with your audience. These posts are usually telling stories, and sharing some recent achievements.

And last, there is promotional content that is obviously focused on one thing only – getting you leads and sales. Basically, any form of promotional post falls here.

So, don’t be afraid to share them as well but be careful. The last thing people are for on Instagram is watching ads. That’s why if you overpromote in your content, you are going to see a decline in follower growth and reach.

Keep that in mind when doing your Instagram content planning and plan your content following this formula.

Scheduling

Another extremely important thing to ensure that the content that you planned is going to go live smoothly is scheduling it. These days you can even do it directly on Instagram, however, I still recommend using a content scheduling tool like Flick.

That’s because on Instagram (if you have the feature even available), you can schedule just 5 posts in advance and that’s it.

However, with Flick, you can plan as many of them as you want without any limits, and they will be shared automatically so that you can take your hands off, and focus on other important tasks in your business.

Also, you can schedule Instagram reels using it, which is absolutely incredible as well…

That way, you’ll be able to clearly plan new campaigns and structure your entire Instagram content strategy the way you want.

You’ll be blown away by that, so I highly suggest that you schedule your Instagram content using a tool like this. Alright, I hope you found this helpful and I’m going to talk to you soon.