How To Sell On Instagram: 5 Best Tactics To Use

Let’s get real. If you’re on Instagram for any other reason than to build your brand and make sales, you are probably wasting time.

However, I bet you’re not there to watch silly videos. You’re there to make some real money. And that’s why in this blog post I am going to reveal to you the 5 best social media tactics to use.

So, are you ready to begin? If so, let’s dive in.

1. Leverage Instagram Shopping

Example of Instagram shopping

Instagram shopping is one of the best ways how to sell on Instagram, especially for e-commerce sellers. That is because when you use it the right way, you can reach a lot of new potential customers, make them see the right product at the right moment, and buy.

You see, the main reason for that is that over 130 million people use Instagram shopping out of Instagram’s 1.393 billion global users.

130 million go there to search for new products and services. Hardly anybody gets more traffic than that.

All of this traffic is hot or warm, and they are willing to spend money on your product or service.

You just have to bite off your piece. The way you are going to do that is by optimizing your profile for SEO so that people who search for products and services are going to see your shop appear in the results.

Also, ensure that all of the product pages in the Instagram shop itself are optimized and have a great sales copy.

This is literally your own little e-commerce store, so treat it that way. Otherwise, you are not likely going to make sales.

2. Share Only Content Relevant To What You Sell

This is a really important point, and it is extremely powerful. When you share irrelevant content, you are never going to reach your dream customers and make sales.

That’s why it always has to be relevant to what you are selling and your entire content strategy should be structured around it.

When you share relevant content to what you sell, not only with every post you are increasing the interest of your audience to get what you are selling but you are also building a strong authority in the field and earning trust.

And as you know, trust is essential for you if you want to make sales on Instagram.

However, for you to truly get the attention of your dream customers, and attract as many of them as possible, not that the content only has to be relevant. It has to be absolutely remarkable.

That means the content you share is going to be valuable, well-presented, relevant, and unique, and it will stand out.

There are 3 main value pillars on Instagram and 2 secondary ones. The main value pillars are:

  • Education
  • Entertainment
  • Inspiration

The two secondary pillars are:

  • Aesthetics
  • Emotional Content

Aesthetics means beautiful images, logo designs, etc. Emotional content can be, for example, some sort of a story about something that happened recently that appeals to emotions.

However, in the end, the secondary pillars tie to the main ones. Aesthetics is a form of entertainment and emotional content like a story is a form of inspiration.

But it’s way easier to understand that they are working extremely well as they are separated.

The presentation part is everything that makes the message of the Instagram post easier and more desirable to consume. It can be how much text you use, design, video quality, etc.

Then there is relevancy which we’ve already talked about. And last, there is uniqueness.

Your content needs to stand out in order to make other people, who would’ve otherwise go to competitors, come to you instead.

So, let your personality shine through.

80% of all success on Instagram is just about the things you post. Remember that.

3. Use A Sales Funnel

A sales funnel is a revolutionary way how to sell on Instagram. This thing makes people millionaires and doubles or even triples their business online.

And you can use it to sell on Instagram as well.

First things first, a sales funnel is a series of pages that together create an experience that will turn all of your followers and profile visitors into customers.

And when created the right way it will get you new leads, make those who didn’t buy come back and buy your stuff, and double or even triple the purchase size. It is genius.

Here is how a basic sales funnel looks like:

  • Lead-Squeeze Page + Email Campaign Selling The Product
  • Sales Page
  • Upsell Pages
  • Thank You Page + Email Campaign Selling Something Else

It definitely pays off to create one. You can use this tool to do so and launch it even today if you want to.

And now, let’s have a look on another way how to sell on Instagram.

4. Sell In DMs

Example of how to sell on Instagram using DMs

Direct messages are a fantastic way how to sell on Instagram when you know how to do it the right way and you are not sending cold pitches.

Instead, you need to do the outreach the right way. You need to qualify the person and die deep into their pain points, then you need to present them with the offer and close them on taking the next step.

Selling in DMs is a bit similar to how you would sell on a call and it is definitely better when you try to use it to sell high-ticket products and services.

Also, when somebody asks you a question for advice or something like that you can use that as an opportunity to provide value and then sell your products and services as well.

Don’t ever abandon the DMs as they are extremely powerful if you want to sell on Instagram.

5. Instagram Advertising

Instagram advertising is an extremely powerful way to generate sales and when it is profitable it can literally feel like you’re printing your own money.

Using Instagram advertising going to give you control over who you reach on the platform and you’ll be independent on the algorithm to get followers and make sales.

The best Instagram ads that you can run look like normal posts, but they stand out.

The main message of the ad is in the caption or in the video and the caption is just going to be a call to action.

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