Becoming successful with Instagram marketing isn’t an easy thing if you don’t know the right strategies that will let you succeed.
So, what are some of the best tactics to use for massive success on the platform?
Well, that’s exactly what I’m going to show you in today’s blog post. So, are you ready to begin? If so, let’s dive in.
Cold-Warm-Hot Content Strategy
This is more of an Instagram marketing strategy than just a tactic, and it is used to determine what type of content are you going to share and how much.
Basically, it works based on the 3 main types of audiences. The first audience is the cold audience. Those are the people who don’t know you and 40% of all the content that you are going to share will mainly focus on reaching them.
Oftentimes this content looks like reels or single-image posts like infographics.
Also, it is oftentimes created around trending topics so that it reaches more people than it normally would. However, be careful with leveraging trends as they must always fit your dream customer, your brand’s mission, and the brand itself.
You want to consistently test what reaches the most people. The better the reach and engagement it has, the more you should post it.
Then there is the warm audience. This type of audience already knows you, follows you, and knows they have a problem that needs to be solved.
The type of content you are going to post to nurture the warm audience and turn it into a hot audience is called “nurturing” content and will equal 40% of the total content that you are going to share.
This type of content is highly-valuable, is educating the audience about the problem or service that they want to solve, and also is personal, behind-the-scenes so that it helps them relate to your brand, build trust and turn them into a hot audience.
Hot audience on social media are your biggest fans, that know you, trust you, and are ready to buy from you.
They also know that you have a product or service that can solve their problems. You just need to persuade them to buy.
The type of content you are going to share to appeal to the hot audience and turn them into customers is promotional. By that, I mean promo videos, product photos with a sales caption, etc.
This is going to be 20% of your content. But remember that the main goal isn’t to sell them directly on Instagram. On Instagram, you’re just pre-framing them before they get to the sale page.
The sales page is going to be the place where conversion happens.
It is important to remember it and not try to sell them directly in the post. The post is a tool that does the pre-frame. Sales funnel does the rest.
All right, now, when you know this incredibly powerful Instagram marketing tactic, let’s move on to the next one…
Engage, Engage, Engage
If you want to get engagement, you need to engage with others in return. You have to give engagement in order to get engagement.
If you don’t know what engagement is, it means commenting, replying to DMs, replying to stories, etc. You engage with the person in some way.
When you engage with others, you are going to reach new people, build stronger relationships with those who already know you, and in the end, also get new customers.
And to make the most out of your Instagram engagement efforts you need an Instagram engagement strategy.
Here’s my favorite Instagram engagement strategy that you can use:
- 50 comments on recent posts on hashtags
- 50 comments on leading industry accounts’s posts
- 50 comments on your follower’s posts
- Reply to all comments and DMs
It’s super simple and it is extremely effective. Yes, it is going to take some time to complete, but that’s what matters the most.
Create Your Own Content Pillars
Creating your own content pillars is going to be one of the most important things that you can do for your growth on Instagram.
You must never share content about random topics as that is going to seriously impact what kind of people you reach, and you’ll reach almost EVERYBODY but your dream customer.
However, by creating content pillars, you’ll be able to effectively stick to certain topics, attract only your dream customers and reach more people than ever before…
…plus build a STRONG brand. The question is, how are you going to create your own Instagram content pillars? Your Instagram content pillars have to be related to 3 things. You, your brand, and your dream customer.
For example, if you are selling outdoor gear and you want skiing to be one of your content pillars, then YOU must love skiing so that it is easy for you to create new content and stay consistent because you are passionate about it…
It has to fit your brand, and because you are selling skiing gear, it does.
And ALSO your dream customers must want to see content about skiing and not, for example, about hiking.
If all of these 3 things are good, then you know you have the right content pillar for your brand on Instagram and you want to use it.
It is one of the most important things and you want to do it.
Also, remember not to use more than 3 content pillars because if you’re going to post about more than 3 topics, it is going to be tougher for you to build credibility and sell products and services, as the audience will be too broad with too many different interests that will often not be related to what you currently sell.
Another important thing to remember when creating content pillars is to create them based on real data. If you are going to create them based on assumption, chances are it is going to be for you really HARD for you to grow. Why?
What you’ve thought is probably inaccurate and things won’t go your way. So, before you decide that your dream customers want to see content about something, conduct a survey or do market research that will back your claims.
Filip Konecny 