Seven Reader-Gluing Readability Tactics

First, you need to discover why readability is so damn important. And the best way I can explain that to you is in a story… Two days ago, I bought a newspaper. I’m not buying newspapers normally, in fact, this was the first time. But I had some free time, and the newspaper looked reallyContinue reading “Seven Reader-Gluing Readability Tactics”

Here’s How To Create A Head-Turning Sense Of Urgency

“Procrastination is an enemy of the sale! Urgency kills it.” – Victor Schwab Just recently, I was looking for a new hunting knife that I would be able to use in nature. I really like survival, the army, and all this stuff connected to it. And because my previous knife has broken, I needed aContinue reading “Here’s How To Create A Head-Turning Sense Of Urgency”

Discover How To Make The Price A Non-Issue

Correctly handling the price is a must for every sales message. Why is it necessary? For example, let’s say that you are selling some kind of premium product. And its cost is over $1,000.00. Your job is to handle the price in such a way that your prospect will not care about it. That’s whatContinue reading “Discover How To Make The Price A Non-Issue”

7 Shocking Psychological Triggers To Use In Copywriting

Psychological devices are an absolute necessity if you want to make the consumers buy what you are selling. But don’t get me wrong. Psychological devices are not pushing the consumers to do something against their will. That is unmoral and impossible. Psychological devices just make the purchase the sweet decision they want to make. AndContinue reading “7 Shocking Psychological Triggers To Use In Copywriting”