Website copywriting is one of the most important parts of the copywriting industry nowadays as digital marketing is becoming more and more important for companies…

It’s high in demand and regardless of whether you’re a copywriter or a business selling something online, then you need to know it.

And that’s why in this article we’re going to cover some of the most important website copywriting tips for beginners. So, are you ready to begin? If so, let’s dive in…

1. Cut Out All Of The Fluff

One of the biggest mistakes that people make when doing copywriting is that they fill the copy with fluff as they write their first draft, and then they forget to cut it.

You must cut it all out.

That is going to make the copy more readable which will in turn cause more people to read it and take action.

And more people taking action, obviously means more sales.

Cut all unnecessary sentences away, get rid of all unnecessary words that don’t strengthen your message by any means, and you are going to get a clearer, more persuasive message.

And now, let’s move on to another example…

2. Focus On ONE Core Message And Action

If you want people to take action, your website copy must focus on one action. Yes, that’s not possible when you’re writing it for example for your homepage and you’re displaying several different steps where they can go…

However, even there the principle can be applied when in the description of the thing that you ask them to do, you should focus ONLY on persuading them to do the thing.

However, if you’re writing website copy for, for example, a sales page, then the importance of this becomes more clear.

When you ask people to do 50 things at once, they will instinctively say no because the copy will be confusing.

And a confused mind always says no.

That is why it is necessary for you to focus on one core thing. One core action that you want them to take.

When you do the copy will instantly begin to flow more, and they are way more likely to read it from start to finish.

It’s a simple but necessary step.

3. HOCOBTVGCU

Umm…what?

Yup! This tip is called HOCOBTVGCU. This is a shortcut for one copywriting formula that I learned from my early copywriting mentor Dan Lok.

It stands for this:

• Headline
• Opening
• Credentials
• Offer
• Bullets
• Testimonials
• Value Justification
• Guarantee
• Call To Actions
• Urgency

Doesn’t that look nicer? I bet it does. So, let’s look at exactly what each one of these parts means. If you want to discover exactly how it works, then I’m going to explain to you exactly how it looks like here.

And now, let’s move on to another tip…

4. Use Easy-To-Understand Language

Technical jargon, local slang, big words…

All of these things are prohibited if you want to write website copy that converts. The smarter you try to sound when you use this kind of language, the more you hurt your own conversions.

Instead of “automobile” use “car” instead of a “8-cylinder 5 liter motor” use a “powerful motor.”

In case you just have to use jargon because there is no better way to write it, then make sure you explain it.

That’s the only way you can ensure that your dream customers are going to understand it.

Average high-converting website copy uses language that is on a grade level of 7 or lower. You literally should use language that a monkey brain can understand for higher conversions.

That works the best.

5. Appeal To Emotions

People act based on emotions and justify their decisions with logic. This is one of the basic things every new copywriter learns and a thing you need to ingrain in your brain.

If you are going to try to appeal to the logic of the buyer, then you are not likely going to cause anybody to buy.

People buy feelings, status, and emotions. They don’t buy logical facts. Even the most analytical engineers will buy based on emotions.

They will require more rational justification to buy but they will decide based on emotions in the majority of cases.

So, study your dream customers and appeal to their fears, desires, pains, and other important emotional triggers that will cause them to act in your website copy.

6. Sell The Outcome, Not The Product Or Service

The outcome is the reason why people buy the product or service in the first place. The couldn’t care about the thing less. They care about the outcome it is going to generate.

If people buy Lamborghini, they don’t buy the engine, leather seats, or design. They buy status between people, speed, and comfortable traveling.

They don’t care about the Lambo. They care about the outcome.

People don’t buy drills, they buy holes. People don’t buy food, they buy taste and experience.

That’s the way it is.

If you try to sell the product or service, then you will end up selling nothing. Your website copy needs to sell the outcome of the product or service to cause people to act.

Got it?

7. Consistent Improvement

Regardless of how much you try, your website copy can be always improved and the only way to find out how you can improve it is by testing and improving it.

The website copywriting process doesn’t end when you finish writing the copy. It continues beyond…

So, test your copy if you want to get results and consistently improve it.