Instagram is one of the best social media platforms you can use to build your business and get new customers…
However, to be successful there and get as much exposure as possible you need engagement as it is a sign that you’re doing good and Instagram promotes content that gets as much engagement as possible.
But what does engagement mean? In short, it is some form of interaction with your post, typically likes, comments, saves, and shares.
The more of these things your content attracts, the better for you. And that’s why in this article I am going to show you the best Instagram engagement strategies that you can use to take your engagement to a whole new level.
So, are you ready to begin? If so, let’s dive in…
FK Instagram Engagement Strategy
This is an engagement strategy that I personally use and that has helped me acquire a ton of new followers and customers as a result…
…while of course skyrocketing the engagement in my content. It is incredibly effective and it appeals to all three audiences (cold, warm, and hot.)
So regardless of whether you try to get new followers or just build stronger relationship with your current audience, this will work for you.
Here’s how it looks like:
- 50 Comments On Relevant Hashtags
- 50 Comments On Leading Industry Accounts’ Posts
- 50 Comments On Your Own Followers’ Posts
- Reply To All Comments And DMs
It is super effective and as you can see, it appeals to every type of audience: cold, warm, and hot.
This way, you’ll not only boost engagement on your content, but you’ll also get new followers and build relationships and trust with your current audience. And that later translates into more sales.
And yes, it is going to take some time to do this but it pays off. So every day make these comments and you’ll see how far you will go.
And now let’s move on to the second absolutely incredible Instagram engagement strategy that is mainly focused on getting attention from people who don’t know you and growing your following, especially when your beginning.
Cold Audience Engagement Strategy
If you want to reach people who don’t know you and turn them into followers while boosting engagement on your content, then this strategy is for you.
It’s mostly effective for people who have little following and want to grow it.
However, even here you’ll engage with your current audience because it is so important that you can’t just skip the step.
So, let’s look at how this amazing Instagram engagement strategy looks like:
- 50 Comments On Hashtags
- 50 Comments On Explore Page
- 50 Comments On Location Tag Pages/Posts From People Who Commented On A Big Account’s Post
- Reply To All Comments And DMs
Now, why do all of the strategies I share have in common making at max. 150 comments a day? Well, it’s simple…
If you comment more, there are damn good chances that Instagram is going to ban you from commenting for being “spammy.”
So, be careful about this.
And of course, with every comment that you make regardless of the engagement strategy, you want to be personal and feedback-giving.
Comments like “Thanks for sharing this.😉🔥👇” really don’t work.
Again, if you want to make this engagement strategy work, then you must stay consistent and keep doing it every single day.
Otherwise you will fail to get results. And now let’s move on to the next Instagram engagement strategy that you want to follow…
Warm Audience Engagement Strategy
If you have already grown a following and your content already reaches new people, then it’s the best idea to turn that following into a loyal following that cares about your brand and wants to engage with your content.
A warm audience engagement strategy is one of the best ways to do that.
Here you’ll focus on engaging with people that already know you and follow you. Here’s how the engagement strategy looks like:
- 50 Comments On Follower’s Posts
- Reply To All Comment’s And DMs
- Engage With 30 Followers Through DMs
- 50 Comments On Leading Industry Accounts’Posts
This will help you build a strong relationship with your audience, make them engage with you on your posts and help you get the best results possible.
Again, don’t engage just for the sake of it. Make every comment and message personal and valuable.
When you follow one of these 3 Instagram engagement strategies, your engagement on content is going to go through the roof.
However, keep in mind that you have to do it daily and stay consistent.
Filip Konecny 