As digital marketing evolves, so do the strategies and techniques used to create effective landing pages. In 2023, there are several landing page design trends that are expected to dominate the industry.
By staying up-to-date with these trends, you can create landing pages that capture your audience’s attention and convert them into customers.
And that’s why in this article I’m going to show you some of the top landing page design trends to follow in 2023.
So are you ready to begin? If so, let’s dive in…
Bold Colors and Gradients
In 2023, expect to see more landing pages featuring bold and vibrant colors, as well as gradient backgrounds.
These design elements can help your landing page stand out from competitors and create a memorable impression on your audience.
Custom Illustrations and Animations
Custom illustrations and animations are becoming increasingly popular for landing pages in 2023.
Interactive Elements
Not only do they add a unique and creative touch to your landing page, but they can also help communicate complex ideas or concepts in an engaging and visually appealing way.
Interactive elements such as quizzes, surveys, and calculators are another trend to watch for in 2023.
These elements not only add an engaging and personalized touch to your landing page, but they also provide valuable data and insights that can inform your marketing strategies.
Minimalism and White Space
Minimalism and white space have been popular design trends for several years now, and they’re expected to continue in 2023.
By removing unnecessary clutter and distractions from your landing page, you can create a more focused and streamlined user experience.
Personalization and Dynamic Content
In 2023, expect to see more landing pages that use personalization and dynamic content to create a more personalized experience for visitors.
By using data and insights about your audience, you can create landing pages that adapt to their needs and preferences, resulting in a more engaging and effective user experience.
Video Backgrounds
Video backgrounds are becoming increasingly popular for landing pages in 2023.
They can add an engaging and visually stunning element to your landing page, while also communicating your brand’s personality and values.
Mobile-First Design
As mobile usage continues to grow, it’s more important than ever to prioritize mobile-first design for your landing pages.
In 2023, expect to see more landing pages designed specifically for mobile devices, with responsive design and optimized user experience.
Authentic and Personalized Photography
Authentic and personalized photography is another trend to watch for in 2023.
By using real photos of your team, products, or customers, you can create a more relatable and humanized brand image, which can help build trust and credibility with your audience.
Voice-Activated Search
As voice assistants such as Amazon Alexa and Google Assistant become more prevalent in households, voice-activated search is expected to become a more popular feature on landing pages in 2023.
By incorporating voice search functionality into your landing pages, you can create a more convenient and accessible user experience for your audience.
Gamification
Gamification is a trend that has been gaining popularity in recent years, and it’s expected to continue in 2023.
By adding game-like elements such as leaderboards, badges, and rewards to your landing pages, you can increase engagement and incentivize visitors to take action.
3D Graphics
In 2023, expect to see more landing pages that incorporate 3D graphics and animations.
3D elements can add depth and dimension to your landing page, and they can also help showcase your products or services in a more interactive and engaging way.
Scroll-Triggered Animations
Scroll-triggered animations are another trend to watch for in 2023.
By using animations that are triggered by a user’s scroll behavior, you can create a more dynamic and engaging user experience that encourages visitors to explore your landing page further.
Custom Fonts
Custom fonts are a great way to add personality and uniqueness to your landing page design.
In 2023, expect to see more landing pages that incorporate custom fonts that reflect the brand’s identity and values.
User-Generated Content
User-generated content (UGC) is content that is created by your audience, such as reviews, testimonials, and social media posts.
In 2023, expect to see more landing pages that feature UGC, as it can help build trust and credibility with your audience, and also create a more engaging and personalized user experience.
Micro-Interactions
Micro-interactions are small animations or visual effects that occur in response to a user’s actions, such as hovering over a button or clicking on a link.
In 2023, expect to see more landing pages that incorporate micro-interactions, as they can add a subtle and interactive element to your design.
In conclusion, by incorporating these landing page design trends into your digital marketing strategy in 2023, you can create landing pages that are visually stunning, engaging, and effective at converting visitors into customers.
Remember to tailor your design to your specific audience and brand identity, and always test and optimize your landing pages to achieve your desired results.
Filip Konecny 