A landing page is a crucial component of any successful digital marketing campaign.
It’s the page where visitors are directed after clicking on an advertisement or a search result.
A well-designed landing page can help convert visitors into customers, but the page’s success depends on many factors, one of which is the “perfect close.”
The close is the final section of the landing page, where the visitor is encouraged to take a specific action.
This could be anything from filling out a form, making a purchase, or subscribing to a newsletter. The perfect close is the combination of the right message and design that persuades the visitor to take that final step.
And that’s why in this article, I’m going to give you the best tactics and strategies that you can use to write the best landing page close ever…
So, are you ready to begin? If so, let’s dive in…
Identify The Goal Of The Landing Page
Before writing the close, you need to know the goal of the landing page. Not all landing pages are made equal and not all are designed to sell.
So, you have to clearly identify what is the goal of the landing page.
Is it to sell a product, generate leads, or get more subscribers?
Once you know it, the close should align with the page’s goal and offer a clear call to action. If it doesn’t, then your dream customers aren’t going to take the type of action you want them to take.
Focus On Just One Action
There is a big problem that you’re going to face if you will ask people to do more than one thing. It’s called: CONFUSION.
And keep in mind that a confused mind always says “no.”
If you ask people to give you their email, buy a new product or service and also share it with their friends…
These are 3 different actions in one close. And that will confuse people, leaving them not doing anything.
Instead what you should do is to tell them just to become a lead or just buy. Not 3 different things.
That’s going to boost your conversions and get you better results because it eliminates all of the confusion and they clearly know what to do.
Use Clear And Concise Language
Your close should be written in clear, concise language that the visitor can easily understand. The more complicated the language is and the harder it is to understand, the less people are going to act based on the close.
For example, try comparing these series of two closes and ask yourself which one you’d more likely take action based on…
Poor Example: We hope that this proposition has provided you with a satisfactory level of detail about our services, and we would be delighted if you would take a few moments to complete the survey and provide us with feedback.
Improved Example: We would appreciate it if you could take a few minutes to complete our survey and give us your feedback on our services.
Poor Example: It is imperative that we receive your response at your earliest convenience, so we can proceed with the next phase of the project.
Improved Example: Please let us know as soon as possible, so we can move forward with the project.
Poor Example: We kindly request that you peruse our extensive range of products and provide us with your feedback.
Improved Example: Please take a look at our products and let us know what you think.
Poor Example: Our innovative and cutting-edge technology provides industry-leading solutions to address your complex business needs.
Improved Example: Our technology can solve your business needs effectively.
Poor Example: We would be grateful if you could furnish us with your response to our proposal at your earliest convenience.
Improved Example: Please let us know your thoughts on our proposal as soon as possible.
Do you get what I mean by this now? So, to sum it up…
Avoid using technical jargon or complicated phrases that might confuse or intimidate the reader.
Use simple language and straightforward sentences to communicate the message effectively.
Offer A Clear Benefit
The close should offer a clear benefit to the visitor. What will they gain by taking the action you’re asking them to take?
Will they save money, get more information, or improve their lives in some way? Whatever the benefit, make it clear and compelling in the close.
If you remind them of the benefit they are going to receive by taking action a lot more people are going to make the decision.
Create A Sense Of Urgency
Creating a sense of urgency can be a powerful m innovation 01otivator for visitors to take action. Use phrases like “limited time offer” or “act now” to create urgency and encourage the visitor to take action before it’s too late.
Use Design Elements To Reinforce The Message
The design of the close is just as important as the message itself.
Use design elements like color, font, and images to reinforce the message and create a sense of urgency.
For example, using a red button with bold text can make the call to action stand out and increase the likelihood of the visitor taking action.
Test And Optimize
After creating the close, it’s important to test and optimize it for maximum effectiveness.
Use A/B testing to compare different versions of the close and see which one performs better. Continuously optimize the close to improve its conversion rate and achieve the page’s goal.
In conclusion, the perfect close for a landing page is a combination of the right message and design that persuades the visitor to take action.
By following the tips above, you can create a close that aligns with the page’s goal, communicates a clear benefit, creates a sense of urgency, and uses design elements to reinforce the message.
Remember to test and optimize the close to achieve the best possible results.
Filip Konecny 