Marketing is an essential part of any business. However, without a proper marketing funnel, your efforts might not bring you the desired results. A marketing funnel helps you to understand your customer’s journey from their first contact with your brand to their purchase decision.
It is the process that converts your potential customers into loyal customers.
Creating a marketing funnel is not a complicated process, but it requires a few crucial steps to be followed.
In this article, we will discuss the steps to create a marketing funnel that helps you to achieve your marketing goals.
So, are you ready to begin? If so, let’s dive in…
1. Parts Of A Marketing Funnel
There are many parts of a marketing funnel that you need to understand before you can actually build one.
Each one of the step is extremely important and you have to create it with utmost importance.
If you miss out on just one of the steps, it is likely going to make your marketing funnel ineffective and not working.
So, consistently improve it and do your best to make it happen.
And now, let’s have an in depth look at all of the steps…
Awareness
The first part of a successful marketing funnel is awareness. Why? It’s simple. If nobody knows you exist, nobody buys.
If you don’t know somebody gives away money on the across the street for free, you won’t get that offer.
And that’s why this is so important. You need to get as much attention as possible. The question is, how?
There are two ways you can do that…
- Paid Media (Mostly advertising online)
- Organic Media (Social media, SEO, etc.)
You want to leverage both of these ways as much as possible. When you have the marketing funnel structured right, every penny will be more than profitable and it will be effective.
Interest
In this part, you’re going to generate interest in the product or service that you’re selling. That can be mostly done through content but there are other ways as well.
For example, once you get the attention of your dream customers on social media, you’re going to share content that address the problems your dream customers and position the solution that your products and services are providing as the key to solving it.
You will share carousels, videos, or even articles if you’re on LinkedIn that will do this and you’ll share them consistently.
That way you’re going to build interest in your dream customers and get the results that you want. Here’s an example of a piece of content that does it…
There are many ways you can create this type of content. You just have to find out what fits your brand the best.
However, you can also handle this through a webinar or even an ad campaign. It all depends on what you prefer and what works the best for you.
And now let’s move on to the next part of the marketing funnel…
Consideration
The consideration stage is where potential customers start to evaluate your product or service.
They are weighing the pros and cons and comparing your product or service.
This is the stage where you need to provide more detailed information and content that addresses their concerns and objections.
You can provide case studies, customer testimonials, and product demos to help potential customers make an informed decision.
This stage is mostly going to handled through content as well, however this type of content will have more of a promotional character.
And now, when you handled this, it is time to move on to the next part which is…
Conversion
In this part, you’re going to focus on sealing the deal.
Your dream customers are already excited, they consider buying the product or service, and now your only job is to make them take their credit cards and buy what you sell.
This is likely going to happen through some sort of a landing page, sales funnel or a call.
Be especially careful about this step as it is going to be the difference between you being in the bank or you being bankrupt.
Tweak it, improve it, and make it convert as well as possible.
Retention
Once someone becomes a customer, the marketing funnel doesn’t end there. Retention is a crucial part of the funnel as it costs less to retain an existing customer than to acquire a new one.
You can provide excellent customer service, offer loyalty programs, and send personalized messages to keep your customers engaged and loyal to your brand.
Advocacy
Alright and in the final stage of the marketing funnel is advocacy, where your satisfied customers become brand ambassadors and refer your product or service to others.
Positive reviews and referrals from happy customers can be a powerful tool for acquiring new customers and growing your business
Alright, now that you know how to structure the marketing funnel and what steps does it consist of, let’s look at some marketing funnel do’s and don’ts.
2. Creating Marketing Funnel “Do’s” And “Don’ts”
There areany things that you want to do and that you want to avoid when building marketing funnels. And that’s why I’ve prepared a short list of do’s and don’ts for you.
Simply put, make sure you follow all of do’s and avoid the don’ts.
Let’s look at them…
Do’s Of Marketing Funnel Creation
First the Do’s…
Understand Your Target Audience:
Before you start creating a marketing funnel, it’s essential to understand your target audience.
Who are they?
What are their pain points, needs, and desires?
By understanding your audience, you can create more personalized and targeted content that resonates with them at each stage of the funnel.
Create Valuable Content:
Content is king when it comes to marketing funnels. You need to create valuable and engaging content that provides value to your potential customers at each stage of the funnel.
Whether it’s a blog post, a video, or an email, your content should be informative, engaging, and relevant to your audience.
Use Multiple Channels:
Your marketing funnel should not rely on a single channel. Use a variety of channels to reach your target audience, such as social media, email, content marketing, and paid advertising.
By using multiple channels, you can reach a wider audience and increase your chances of converting potential customers.
Measure and Analyze Your Results:
To optimize your marketing funnel, you need to measure and analyze your results. Use analytics tools to track your traffic, leads, and conversions, and identify areas where you can improve your funnel.
By continuously monitoring and analyzing your results, you can make data-driven decisions and improve your marketing funnel’s effectiveness.
Don’ts Of Marketing Funnel Creation
And now let’s look at the don’ts…
Overcomplicating Your Funnel:
A common mistake businesses make when creating a marketing funnel is overcomplicating it. Your funnel should be simple, clear, and easy to understand for your potential customers.
If your funnel is too complicated or confusing, it can turn potential customers away.
Focusing on Selling Rather Than Providing Value:
The purpose of a marketing funnel is not just to sell your product or service, but also to provide value to your potential customers. If your funnel is solely focused on selling and promoting your product, it can come off as pushy and salesy.
Instead, focus on providing value and building relationships with your potential customers.
Neglecting the Retention Stage:
Retention is a crucial part of the marketing funnel that many businesses neglect. Retaining existing customers is more cost-effective than acquiring new ones.
Neglecting the retention stage can result in losing valuable customers and missing out on potential revenue.
Ignore the Data:
Data is an essential component of any marketing funnel. Ignoring the data and relying on assumptions can lead to ineffective funnels and wasted resources.
Use data to make data-driven decisions and optimize your funnel’s effectiveness.
Ok, I hope you found this helpful and I’ll see you in the next article.
Filip Konecny 