One of the biggest affiliate marketing mistakes that people make is driving traffic directly through the affiliate link to the company they promote. And it costs them a ton of sales.
There’s a better way. A way that will take the number of customers you refer to a whole new level. And that’s building a landing page for affiliate marketing.
That’s why in this blog post, we’re going to go step by step through how to use landing pages for affiliate marketing and how to structure an affiliate landing page that will turn traffic into sales.
So, are you ready to begin?
Create A Special Offer
This is a crucial part of an effective landing page for affiliate marketing. Not only will it take the conversions through the roof, but it will also differentiate you from competing affiliates and make your dream customers buy through your link.
Even if they just stumble across your offer and they intend to buy the affiliate product or service because somebody else persuaded them, they will buy through your link just because they can get the special offer.
This is called an irresistible offer, and you will give it to those who buy the thing you are promoting for free.
It will consist of several bonuses that your dream customers find attractive and valuable (if the bonuses are something they don’t care about, it will have no effect), that they will get as a special reward for buying through your link.
Prepare it as carefully as possible and give some thought to what you’re going to offer. Here’s an example of an offer like this:
When you create an offer like this, it’s time to move to another extremely important part of the landing page, which is the structure itself.
Structuring The Landing Page
The highest-converting affiliate landing pages typically have a simple structure. However, it is extremely effective in warming up the traffic that you send through the affiliate link to the website of a company and make it ready to buy before it even gets there.
Here’s how a typical affiliate marketing landing page is structured:
- Headline
- Video Sales Letter
- Short Sales Copy Talking About The Affiliate Product And The Special Offer
- Final Close + Call To Action
If you want to build this landing page in just a few minutes, go here, and I’m going to share with you how to do it.
And now, let’s look deeper into the structure.
Headline
The headline is the most important part of your affiliate marketing landing page because it’s the first thing that your potential customers will see. Its main purpose is to grab their attention and entice them to keep reading.
To create an effective headline, you should focus on the benefits that your product or service offers.
Try to identify your dream customers’ pain points or desires and use your headline to offer a solution or promise a desirable outcome.
Your headline should also be clear and concise, so it’s easy for your potential customers to understand what you’re offering. Avoid using jargon or complex language that might confuse them.
Another important element of an effective headline is its emotional appeal.
Emotions play a significant role in purchasing decisions, so your headline should trigger a positive emotion that your dream customers will associate with your product or service.
Finally, your headline should be consistent with the rest of your landing page.
Make sure it aligns with the message in your video sales letter and short sales copy and reinforces the value proposition of your offer.
In summary, an effective headline for your affiliate marketing landing page should:
- Focus on the benefits of your product or service
- Be clear and concise
- Trigger a positive emotion and arouse curiosity
- Be consistent with the rest of your landing page.
Video Sales Letter
The video sales letter is basically a video where you are going to persuade people to buy the product or service you promote and get the special offer. It is usually structured using the AIDA or PAS copywriting formula.
Here’s how these formulas work:
The video sales letter is basically a video where you are going to persuade people to take advantage of the offer you are promoting. It is usually structured using the AIDA or PAS copywriting formula.
Here’s how these formulas work…
The AIDA formula stands for Attention, Interest, Desire, and Action. It is a proven method for creating persuasive copy that leads to action. Here’s how it works:
Attention: Grab the attention of your viewers by addressing a problem or pain point that they might be experiencing and highlight the benefits of your offer.
Interest: Once you have their attention, keep them interested by presenting your offer as a solution to their problem or desire.
Desire: Build desire by highlighting the unique selling points of the offer and explaining how it will make their lives better or easier.
Action: Finally, make a clear call-to-action (CTA) that directs viewers to click on your affiliate link and take action to claim the offer.
The PAS formula stands for Problem, Agitation, Solution. It is a variation of the AIDA formula that works well for affiliate marketing. Here’s how it works:
Problem: Start by highlighting a problem or pain point that your dream customers are facing and explain how your offer solves it.
Agitation: Agitate the problem by explaining the negative consequences of not taking advantage of the offer. This will create a sense of urgency and make your dream customers more likely to take action.
Solution: Finally, present your offer as the solution to the problem or desire. Make sure you highlight its unique features and benefits and explain why it’s better than other alternatives. End with a clear CTA that directs viewers to click on your affiliate link to claim the offer.
Both the AIDA and PAS formulas are effective for creating a persuasive video sales letter that drives conversions.
However, it’s important to make sure your video is engaging and visually appealing to keep your viewers interested. You may also want to include social proof, such as customer testimonials or reviews, to further strengthen your argument.
And now, let’s move on to the next part which will be located right under the video…
Short Sales Copy
In this part, you’re going to write a short sales letter using the same copywriting formulas (AIDA or PAS) that I mentioned in the previous section, doing the same thing. Why?
That’s because some people prefer to watch a video and some prefer to have everything written down word by word so that they can read it. That way, you’ll boost your conversions and get better results.
Don’t forget to share the bonuses you’ll give to those who buy the product or service that you promote through the affiliate marketing landing page and how you’ll deliver it.
Close And Call To Action
The last part of the affiliate landing page is going to be close and call to action where you’re going to seal the deal and ask people to buy the product or service you’re promoting through your affiliate link.
Technically, it is a part of the sales copy, however, I wanted to mention it here separately as many people forget to do it and it results in leaving a lot of money on the table.
Filip Konecny 