A sales funnel conversion rate is the percentage of leads that move from one stage to another until they become customers. The higher your sales funnel conversion rate, the more efficient your marketing and sales efforts are.
But how do you achieve a high sales funnel conversion rate? What are the best practices and strategies that you can use to optimize each stage of your funnel and generate more sales? In this article, we’re going to talk about just that.
So, are you ready to begin? If so, let’s dive in…
Write Better Sales Copy
Sales copy is the ultimate determinant between sales funnel that converts and one that does not. The words you write in the funnel are going to determine whether or not you are going to persuade people to buy.
Sales funnels that have an image of a product and a buy button on pages simply don’t work. The sales copy is necessary.
However, how are you going to write better sales copy so that you boost your sales funnel conversions?
How To Write Better Sales Copy
Writing great sales copy for your sales funnel can be challenging, but not impossible.
Here are some tips on how to write sales copy that converts and optimizes it for the keyword sales funnel conversion:
- Start with a compelling headline that will draw in potential leads. Your headline should capture their attention, curiosity, and interest. It should also include your main benefit and your keyword.
- Use sub-headlines or bullets to go into more detail about what you offer and why they should care. Break up your text into short paragraphs and use clear formatting to make it easy to read.
- Introduce your product or service as the solution to their problem. Show them how you can help them overcome their pain points, challenges, or desires. Use emotional triggers and storytelling techniques to connect with them on a deeper level.
- Explain how your offer can make your customers’ lives better. Highlight the benefits and outcomes that they will get from buying from you. Use specific numbers, statistics, testimonials, case studies, or social proof to back up your claims.
- Mention any guarantees they get with the purchase. This can be a money-back guarantee, a free trial, a bonus offer, or anything else that reduces their risk and increases their trust.
- Address any unanswered questions your customers might have. Anticipate their objections or concerns and provide clear answers or solutions. Use FAQs, comparisons, reviews, or demonstrations to show them why you are the best choice for them.
- Use a super clear call to action (CTA). Tell them exactly what you want them to do next and why they should do it now. Use urgency or scarcity tactics to create a sense of FOMO (fear of missing out) and motivate them to take action.
- Use simple words and phrases that resonate with your audience. Avoid jargon, slang, or technical terms that might confuse them. Use power words that evoke emotions and actions.
- Include a risk reversal statement at the end of your sales copy. This is a sentence that reassures them that they have nothing to lose by buying from you and everything to gain. For example: “If you’re not 100% satisfied with our product within 30 days of purchase, we’ll give you a full refund – no questions asked.”
- Hone in on a single focal point. Don’t try to cover too many topics or offers in your sales copy. Focus on one main problem, solution, or benefit that you want your customers to know about.
- Know who you’re trying to reach. Do some research on your target audience and understand their needs, wants, fears, and goals. Use their language, tone, and style to communicate with them effectively.
- Use engaging language and storytelling. Make your sales copy interesting and memorable by using vivid words, metaphors, analogies, stories, or anecdotes. Show them how your product or service can transform their situation or help them achieve their desired outcome.
Writing sales copy that sells is not an easy task, but it can be done with some practice and persistence. The key is to understand your audience, their problems, and your solution.
Then, you need to craft a compelling headline, subheadlines, and body copy that show them how your offer can benefit them and why they should act now.
Finally, you need to end with a clear and persuasive call to action that motivates them to take the next step in your sales funnel.
However, there are many other things that matter if you want to boost your sales funnel conversion…
Create An Irresistible Offer
An irresistible offer is a crucial part of the sales funnel. If the offer is bad and you’re not a legendary copywriter like Gary Halbert who could persuade vegans to buy steaks…no matter the sales message, you’re not going to make a lot of sales.
The offer is the CORE of your sales funnel and your conversions depend on it.
It should be as irresistible as possible. An irresistible offer is something that is harder to say “no” to than “yes” to. A rule of thumb is that it should be at least 10X more valuable than the price you ask people to pay.
Try to make every offer like that if you want your funnels to convert.
Here are some additional tips for creating irresistible offers for your sales funnel:
- Be clear. The first step is to be very clear about what you are selling and what problem you are solving for your customers. Use simple and direct language to explain your offer and how it works. Confused people will not buy from you, so make sure your offer is easy to understand and communicate.
- Offer great value. The second step is to offer great value that exceeds your customer’s expectations and outweighs your price. Value is not just about money, but also about time, convenience, quality, satisfaction, and transformation. You need to show your customers how your offer can help them achieve their desired outcome or solve their pain points.
- Deliver a discount or a premium. The third step is to add some extra incentive or bonus to your offer that makes it even more appealing and irresistible. This could be a discount, a free trial, a free gift, a limited-time deal, a bundle package, or anything else that adds value or urgency to your offer. Make sure your discount or premium is relevant and meaningful to your customers.
- Explain your offer. The fourth step is to explain why your offer is so valuable and why they should take action now. Use compelling copywriting techniques such as storytelling, social proof, testimonials, case studies, statistics, benefits vs features comparison etc., to persuade your customers that your offer is the best solution for them and that they will miss out if they don’t act fast.
- Require immediate response. The fifth step is to create a sense of urgency or scarcity in your offer that motivates your customers to act quickly before they lose the opportunity. You can use countdown timers, limited stock availability, limited-time offers etc., to create FOMO (fear of missing out) in your customers and make them feel like they need to buy now or never.
And there are many others. However, these are the main ones you should follow. However, we are still not ending here.
To boost your sales funnel conversions is something called the “pre-frame” bridge.
Use A Pre-Frame Bridge
A pre-frame bridge is a piece of content that makes your potential customers more receptive to your offer by bridging the gap between where they are now and where they need to be in order to buy from you.
A pre-frame bridge can be anything that helps your prospects move from one stage to another in their buying journey, such as a blog post, a product review, a social media post, an email, an advertisement, or a YouTube video.
The purpose of a pre-frame bridge is to pre-persuade your visitors and prepare them for the message on your landing page.
So, if your sales funnel is not converting, help the conversions by creating a pre-frame bridge. My favorite is a bridge page where you dive in-depth into the pain points of your dream customers and then you position the product or service as a solution. You don’t pitch it yet, but you pre-frame your dream customers on buying it.
For example, let’s say you are promoting a weight loss program called “Lose 10 Pounds in 10 Days” as an affiliate marketer. You want to create a pre-frame bridge that will make your visitors more interested and curious about the program and how it can help them achieve their desired results.
One way to do this is to create a blog post that talks about the common myths and mistakes that people make when trying to lose weight, and how they can avoid them by following a simple and proven system.
At the end of your blog post, you can add a call-to-action button that says something like “Click Here To Discover The Secret System That Helped Me Lose 10 Pounds in 10 Days”. When someone clicks on the button, they will be taken to your opt-in page where you will offer them a free report or video series that reveals more details about the program and its benefits.
After someone opts in on your opt-in page, they will be redirected to your bridge page where you will deliver the value that you promised on your opt-in page and introduce the main offer.
On your bridge page, you can add a button that says something like “Click Here To Get Instant Access To The Program”. When someone clicks on the button, they will be taken to the sales page of the program where they can purchase it through your affiliate link.
This is an example, of how pre-framing your dream customers can increase your conversions as an affiliate marketer.
In fact, I use a quite similar system for myself:
What you can see on the left is a bridge page where I pre-frame my dream customers before they go to the actual sales page of the company I promote where they make a purchase.
It is simple, yet super effective.
So, if you’re struggling with making your sales funnel conversions increase, try creating a pre-frame bridge yourself.
And now, let’s move on to the next, and absolutely crucial way to boost your sales funnel conversions which is…
Do Non-Stop Testing And Improve
Testing is a process of experimenting with different elements of your sales funnel to find out what works best for your audience and your goals. Testing helps you increase your sales funnel conversions by doing things like:
- Optimizing each stage of your funnel. By testing different aspects of your funnel, such as headlines, images, copy, offers, buttons, forms, etc., you can identify what attracts and persuades your visitors to move from one stage to another. For example, you can test different headlines on your landing page to see which one generates more clicks or leads.
- Reducing friction and increasing trust. By testing different ways of reducing friction and increasing trust in your funnel, such as adding social proof, testimonials, guarantees, security badges, etc., you can overcome objections and doubts that may prevent your visitors from buying from you.
And the list goes on and on. Basically, everything you did when building the sales funnel can be tested and improved, so that your conversions improve as well.
Don’t neglect this step as it is absolutely crucial.
And if you want to build a money-generating sales funnel and launch it in less than 10 minutes, go here, and I will show you how to do it right away
Filip Konecny 