Social media has become an essential tool for businesses to connect with their customers and grow their brand.
With billions of users worldwide, social media channels like Facebook, Instagram, Twitter, and LinkedIn have become powerful marketing platforms that allow businesses to reach their target audience and promote their products or services.
However, having a large following on social media doesn’t necessarily mean that a business is successful.
The real challenge is converting those followers into paying customers. That’s why knowing how to do social media monetization is so important. By monetizing your social media channels, you can turn your social media presence into a revenue stream for your business.
One of the most effective ways to monetize your social media channels is by using sales funnels. Sales funnels are a series of steps designed to guide a potential customer toward a purchase.
By using sales funnels, businesses can build trust, educate their audience, and eventually lead them toward a sale. In this article, we’ll explore how to monetize your social media using sales funnels and show you how to build a sales funnel in Phonesites.com.
So, are you ready to begin? If so, let’s dive in…
Why Most People Sell Their Products The Wrong Way
When it comes to selling products or services online, most businesses tend to focus on making a sale right away. They bombard potential customers with ads and promotions, hoping that someone will click the “buy” button. Unfortunately, this approach rarely works.
Why? Because consumers have become immune to traditional marketing tactics.
They’re bombarded with ads everywhere they go, and they’ve learned to tune them out. Plus, they’re skeptical of businesses that only care about making a sale.
They want to know that a business values their needs and is genuinely interested in helping them.
This is where sales funnels come in.
Sales funnels are designed to build relationships with potential customers and guide them toward a purchase. Instead of focusing on making a sale right away, sales funnels aim to educate and inform potential customers about a product or service.
By doing so, they build trust and credibility, making it more likely that the customer will make a purchase.
Using sales funnels on social media is especially important. Social media users are bombarded with ads, so businesses need to find a way to stand out.
By using a sales funnel, businesses can provide value to their audience, rather than simply asking for a sale. This approach can lead to higher engagement rates, more followers, and ultimately, more sales.
In short, using sales funnels is an effective way to monetize your social media channels.
By building relationships with your audience and guiding them toward a purchase, you can turn your social media presence into a revenue stream for your business.
That’s why you want to use funnels for your business. So, how are you going to monetize your social media using sales funnels?
How To Monetize Your Social Media Using Sales Funnels
Now that we’ve discussed why sales funnels are so important for social media monetization, let’s dive into how you can use them effectively.
The first step is to identify your target audience. Who are you trying to reach? What are their pain points, interests, and needs? Once you have a clear understanding of your target audience, you can create a sales funnel that speaks directly to their needs.
The next step is to create a lead magnet. A lead magnet is a valuable resource that you offer in exchange for someone’s email address. It could be an e-book, a webinar, a free trial, or anything else that provides value to your audience. By offering a lead magnet, you can capture email addresses and start building a relationship with your potential customers.
Once you have a lead magnet in place, you can create a landing page.
A landing page is a web page designed specifically to capture leads. It should be simple, visually appealing, and include a clear call-to-action (CTA). The CTA could be to download your lead magnet, sign up for a free trial, or take any other action that moves the customer toward a purchase.
Next, you’ll have what I call the “conversion page” where you are going to have a sales message that is actually selling a product or service you offer, and where you are going to acquire customers.
When the customer buys, you also want to upsell them using upsell pages to skyrocket the value of your customers and also easily get profitable on advertising which will let you generate insane amounts of traffic on autopilot…
And the final step is to create a series of emails that nurture your leads toward a purchase. These emails should provide value, build trust, and educate your audience about your product or service.
By doing so, you’ll be able to guide your leads toward a purchase in a natural, non-invasive way.
Using a sales funnel in this way allows you to build relationships with your potential customers and establish yourself as an authority in your industry. By providing value and building trust, you’ll be able to convert more of your social media followers into paying customers.
Two Basic Social Media Sales Funnels
There are many different types of sales funnels that businesses can use to monetize their social media channels. Here are two basic sales funnels that you can use:
- The Tripwire Funnel: This sales funnel is designed to convert low-ticket customers into high-ticket customers. It works by offering a low-cost, high-value product (the “tripwire”) to entice customers to make a purchase. Once they’ve made a purchase, you can upsell them to higher-priced products or services.
For example, if you sell a fitness program, you could offer a low-cost e-book that provides valuable information about diet and exercise.
Once the customer has purchased the e-book, you can then offer them a more comprehensive fitness program at a higher price point.
- The Webinar Funnel: This sales funnel is designed to educate potential customers about your product or service and guide them toward a purchase. It works by offering a free webinar that provides valuable information and demonstrates the value of your product or service. Once the customer has attended the webinar, you can then offer them a special promotion or discount to encourage them to make a purchase.
For example, if you sell a marketing course, you could offer a free webinar that teaches attendees how to create effective marketing campaigns. Once the webinar is over, you could then offer them a special discount on your marketing course.
However, let’s have a deeper look at how both of these funnels look like…
The Tripwire Funnel
The Tripwire Funnel is a type of sales funnel that is designed to convert low-ticket customers into high-ticket customers.
The funnel works by offering a low-cost, high-value product (the “tripwire”) to entice customers to make a purchase. Once they’ve made a purchase, you can upsell them to higher-priced products or services.
The tripwire is typically a product or service that is priced below $50. It should provide a lot of value to the customer and be relevant to the higher-priced products or services that you offer. For example, if you sell a fitness program, you could offer a low-cost e-book that provides valuable information about diet and exercise.
The tripwire should be easy to consume and provide immediate value to the customer. It should be designed to solve a specific problem or address a specific need that your target audience has.
Once the customer has purchased the tripwire, you can then upsell them to higher-priced products or services. This is where you make your real profit. By providing value through the tripwire, you’ve established trust with the customer and made it more likely that they will make a higher-priced purchase.
For example, if you sell a fitness program, you could offer a low-cost e-book that provides valuable information about diet and exercise.
Once the customer has purchased the e-book, you could then offer them a more comprehensive fitness program at a higher price point.
The e-book establishes you as a trusted authority in the fitness industry and makes it more likely that the customer will purchase your higher-priced program.
The key to the Tripwire Funnel is to offer a low-cost, high-value product that establishes trust with the customer and makes it more likely that they will make a higher-priced purchase in the future.
By using this funnel on your social media channels, you can convert more of your followers into paying customers and build a successful business.
And now, let’s have a look at the second funnel…
The Webinar Funnels
The Webinar Funnel is a type of sales funnel that is designed to educate potential customers about your product or service and guide them toward a purchase.
The funnel works by offering a free webinar that provides valuable information and demonstrates the value of your product or service.
Once the customer has attended the webinar, you can then offer them a special promotion or discount to encourage them to make a purchase.
The webinar should be focused on solving a specific problem or addressing a specific need that your target audience has.
During the webinar, you should also provide a demonstration of your product or service and explain how it can help the attendees solve their problems or meet their needs. You should also answer any questions that the attendees may have about your product or service.
Once the webinar is over, you can then offer the attendees a special promotion or discount to encourage them to make a purchase. This is where you make your real profit. By providing value through the webinar, you’ve established trust with the attendees and made it more likely that they will make a purchase.
For example, if you sell a marketing course, you could offer a free webinar that teaches attendees how to create effective marketing campaigns.
During the webinar, you could provide valuable information about the principles of effective marketing and demonstrate how your course can help attendees create successful campaigns.
Once the webinar is over, you could then offer the attendees a special discount on your marketing course.
The key to the Webinar Funnel is to provide valuable information that establishes trust with the attendees and demonstrates the value of your product or service.
By using this funnel on your social media channels, you can educate your followers about your product or service, build trust with them, and convert them into paying customers.
How To Build The Funnel In Phonesites.com
Now that you understand the importance of using sales funnels to monetize your social media, the next step is to learn how to build the funnel on a platform like Phonesites.com.
Phonesites.com is a powerful funnel-building platform that makes it easy to create and launch sales funnels for your business. It offers a wide range of features and templates that allow you to create effective funnels without any coding or design skills.
To build a sales funnel in Phonesites.com, you first need to select the type of funnel that you want to create. You can choose from a variety of funnel types, including the Tripwire Funnel and the Webinar Funnel, as well as other types of funnels like the Lead Magnet Funnel and the High-Ticket Funnel.
Once you’ve selected the type of funnel that you want to create, you can then choose from a variety of templates that are optimized for that funnel type.
These templates are pre-designed to include all of the necessary elements for a successful funnel, including opt-in forms, sales pages, and order forms.
Once you’ve selected a template, you can then customize it to fit your brand and your specific needs. You can add your own branding elements, images, and copy to the template to make it your own. You can also add custom elements like countdown timers, video players, and social sharing buttons to make the funnel more engaging and effective.
Once you’ve customized the funnel to your liking, you can then launch it on your social media channels. You can share the funnel URL on your social media profiles, in your email marketing campaigns, or in your paid advertising campaigns.
Phonesites.com also offers a wide range of analytics and tracking tools that allow you to monitor the performance of your funnel and make adjustments as needed. You can track the number of visitors, leads, and sales generated by the funnel, as well as other key metrics like conversion rates and bounce rates.
Overall, Phonesites.com makes it easy to create and launch effective sales funnels on your social media channels. By using this platform, you can monetize your social media and convert more of your followers into paying customers.
Filip Konecny 