Email marketing is one of the most important parts of digital marketing and in a lot of cases the N.1. way businesses make sales online. However, you might still be thinking about if doing email marketing is worth it or not and asking yourself…
“What are the benefits of email marketing?”
Well, that’s the big question for this article and I am going to reveal to you the answer. So, are you ready to begin? If so, let’s dive in…
1. Making People Who Left Without Buying, Come Back And Buy
This is a big one. Following up with people who have visited your store, sales funnel, or submitted a lead form and don’t answer back is the only way to actually make them come back and buy whatever it is that you are selling.
Yes, you can run retargeting ads, but they are not even nearly as effective and cheap as email marketing is. And through email, you have way bigger space to handle every objection and deliver the sales message necessary to buy.
That’s why they convert way better.
Also, you can create specific email campaigns designed just to follow up with people who left your sales process without taking action, test it, and take the sales it generates to a whole new level.
You can also directly upsell them through email and immediately persuade your dream customers to buy another product or service.
The reasons go on and on. In fact, there are 4 billion daily email users, a 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning (Source: OptinMonster)…
And 84.3% of consumers say they check their emails at least once a day.
Also, the average ROI for email marketing is about 4,200%!
You can hardly find anything with a higher return on investment, would you agree? And that’s why it is so important that you use email marketing for your business.
But following up is just one of many email marketing benefits.
2. Email Marketing Is SUPER CHEAP
Compared to the cost of other ways of doing marketing, email marketing is nearly cheaper than anything you can imagine. The only exception is social media marketing where you can literally pay $0 and use it to get customers.
When you pick the right email service provider, depending on the size of your list, you can literally send unlimited emails (for example, Moosend), and pay from a few bucks to a maximum of hundreds of dollars for it each month.
That’s INCREDIBLE considering you can reach hundreds of thousands of itch-to-buy leads for just a couple hundred bucks. Just convert that number into how much you’d have to spend to reach 1,000,000 people for example through ads and see how big of a bargain it is just from the reach standpoint.
However, the reach is just a tiny benefit in comparison to how effective of a sales tool it is for your business.
But the fact that if your list has 10,000 leads and an email service provider like Moosend would only charge you $88/month.
The fact that email marketing is that cheap is a giant benefit.
3. High Effectiveness
As I already mentioned, unlike with ads or social media posts, you can use email to send the right message to the right people at the right time. You can segment your email list, structure your offers based on that, and build massive relationships with your leads.
Plus the space that you have to deliver the sales message that you want to turn leads into customers is giant.
There is no other medium (besides blog posts) where you can deliver your sales message that effectively. So, while your ads hardly ever have a 0.05% impressions-to-sales conversion rate, emails can have this conversion rate as high as 10-20% or in some cases even more. That depends on the circumstances.
Also, it’s a way to instantly generate traffic at will and if you need to get visitors to a survey or to a test sales page quickly, you can just email your list and you will have them.
It’s more powerful than I can describe. But there are way more email marketing benefits…
4. You OWN Your List
This alone is an email marketing benefit that should persuade you to start using email for your business today.
You don’t own your social media accounts. You don’t own Google traffic. You don’t own any of that stuff. When Google decides to skyrocket its ad cost or block your website from appearing in search results, there is nothing you can do about it. If Instagram decides to ban you, there is nothing you can do about it.
But NOBODY can take your email list away. You own it. So, when your social media goes down, Google goes down, and ads stop being profitable…
Your email list will keep you alive and well. That’s because you will still be able to reach your dream customers without limitations.
The worst number in business is one. When you depend on one source of customers, you’re gonna be wiped out one day. Your email list is the two providing you with safety and a way to reach your dream customers regardless of what happens.
5. Brand Building
If you want to build a strong brand, make your customers loyal and build a brand that is an authority in your market, people trust, and that people are willing to stick to even though they get better offers someplace else…
And your email list is one of the most effective ways to do it.
When you create an effective strategy and you will promote as much as tell stories that will build authority and relationships, share case studies, build a movement and make your leads feel like they’re a part of it, etc. the game of business is going to change for you forever.
I literally know people who have done six-figure launches, promoting the product or service just to their email list of 2,500 people.
That’s how powerful this is. Brand building is an email marketing benefit you definitely can’t underestimate.