Copywriting is a skill that every business needs and every marketer should have. But it is not easy to build. So, how are you going to build the skills you need to be a great copywriter?
Well, one of the best ways to gather the knowledge that you need is to read copywriting books and use them.
And that’s why in this article I am going to reveal to you the 7 best copywriting books for beginners that everybody should read. So, are you ready to begin? If so, let’s dive in…
1. Web Copy That Sells by Maria Veloso
This is one of the most incredible copywriting books that you should read. First of all, it is adapted for the new age of the Internet, and second, the tactics inside are just unbelievable.
Maria Veloso covers everything you need to make the sales copy you write persuasive, regardless of what goal you try to achieve. And what I personally find the most interesting is the copywriting psychology part of the book. But I won’t give you spoilers for it.
Regardless of whether you’re beginning or you are a copywriting elite…this is a book that you should definitely read.
2. The Ultimate Sales Letter by Dan Kennedy
This is the second most incredible copywriting book that I have ever read in my life. And before you say “Sales letters? Why would I use them?”, I want to mention that all of the principles in the book work for any type of copy.
And when you’re writing a sales page for a product or service online, then following the “Kennedy” system inside this book is a game-changer.
Dan Kennedy is a copywriting and marketing legend and in his prime, he charged $50,000 to write a sales letter + you had to pay royalties. If you’re in copywriting for a while, you definitely know his name. And this book is something you shouldn’t miss if you want to take your copywriting skills to a new level.
3. The Adweek Copywriting Handbook by Joe Sugarman
I think, there is no need to introduce Joe Sugarman. What he did through his direct response ads is legendary, and if you’re a copywriter you have definitely heard about his Blu Blocker ad campaign which you likely have in your swipe file.
This is the first-ever copywriting book that I ever read and I feel gratitude just writing about it as it’s a big reason why I am in business today.
Every page of this book could be weighted in gold and the strategies that you’ll learn about can bring in more sales to you than you can ever imagine. I can’t recommend this copywriting book enough regardless of whether you’re a beginner or a skilled copywriter already. Definitely read it.
4. Ogilvy On Advertising by David Ogilvy
David Ogilvy is, without a doubt, a copywriting legend and “The Father Of Advertising” as marketers call him. He has changed marketing nearly forever and in this book, you’ll discover the principles that copywriters need to write sales copy that sells.
It’s the basic copywriting book that you should read, regardless of your current skill level or what you have accomplished before. It’s super powerful.
5. Billion Dollar Scripts Book by Filip Konecny
This book is a game-changer if you lack creativity and you want to fasten up the copywriting process. In this book, you’ll discover hundreds of fill-in-the-blank copywriting scripts created from the most legendary sales copies that generated over $1 billion worth of sales and that are proven to work.
Also, it shares a ton of amazing copywriting tactics everybody needs to make their sales copy convert. So, if you want to save time and speed up the copywriting process like crazy and make a ton of sales…
Definitely give it a read.
6. Breakthrough Advertising by Eugene Schwartz
Eugene Schwarts is another copywriting legend who has made the most legendary ads and written the best sales copies humans have ever seen. And even though this book is a bit more expensive but it is worth every single penny.
In it, Eugene Schwartz shares the very best advertising principles and copywriting secrets that everybody needs to know. They will change your game.
So give this book a read.
7. Tested Advertising Methos by John Caples
John Caples is the author of likely the most known print ad in history with the headline “They Laughed When I Sat Down At The Piano – But When I Started to Play!” that has generated more leads than possibly any ad in the history of advertising.
And in this book, he is going to reveal to you the best advertising methods you could ever use. I highly recommend that you read this copywriting book as it is a total game-changer.
Filip Konecny 