Scheduling Posts On LinkedIn: How And Why To Do It

Scheduling your posts on LinkedIn is one of the best things that you can do and because a new feature to do that was introduced recently, it is definitely something that you should leverage as you don’t need any external tools for it and scheduling posts on LinkedIn can be done directly on the platform.

So, how exactly are you going to do it? Well, that’s exactly what I’m going to share with you today. So, are you ready to begin?

If so, let’s dive in…

Why You Should Schedule Your Posts?

Why you should schedule your posts on LinkedIn infographic

There are a lot of different reasons why you should schedule your posts on LinkedIn and they are mostly shared in the infographic above. However, let’s break them down here as well.

The main reason is time. Sharing new content manually is incredibly time-consuming and it just takes too much time. You have to log in to the platform, prepare the file with the content, upload it and then add a caption and share it.

It all takes just too long. And it’s even worse when you are creating the content each day instead of batch-creating it.

However, when you create all of the content for a week or two up front and then you schedule it, it’s incredibly easier, and quicker, and there is a guarantee of consistency as the AI is going to share it for you even if your electricity and Internet connection goes down and they drop you off a plane in Sahara.

That way you know new content is going to be shared and you can also focus on different things besides the moment when you are going to share a new post.

Also, when there’s going to be a new campaign that you’re going to run, then scheduling it is going to ensure everything is going to run smoothly, no post is going to be missed, and you’ll get awesome results.

So, now let’s look at the steps to scheduling post on LinkedIn…

1. Tap On “Start A Post”

Start a post bar on LinkedIn

The first step you need to take to successfully schedule new posts on LinkedIn is to tap on the “Start A Post” icon. That way you’re going to see the classic pop-up menu where you can pick from 10 post options.

Now you are going to upload your files, write the caption (or if it is a text post, write the entire post), and when you’re finished you’ll move on to the next step…

2. Tap On The Little Clock Icon And Pick The Date And Time Of Posting

Create a new post section on LinkedIn

Once you finished the post, tap on the little clock icon in the bottom right corner and pick a time and date when you want to schedule the post. It entirely depends on you…

Remember that you can’t schedule posts in the past, and you also can’t schedule posts more than 3 months in the future.

You can pick the time when the post is going to be shared from a dropdown menu with 30-minute increments or you can type in a specific time that you want into the time bar.

Scheduling posts on LinkedIn time dropdown menu

When you have the date and time in place, then all you have to do is to schedule the post, and then the post is going to be scheduled.

In case you’re uploading some larger file and the upload did not finish yet, you can still tap on “schedule” but for the post to truly schedule, you’ll have to keep LinkedIn open until the file uploads. Otherwise, it’s not going to be shared.

Ok, I hope you found this short article helpful and that you can share any post you might want now.

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