There is something most people and companies often overlook when doing their Instagram marketing…
And that’s the power of Instagram shopping. When you use it the right way, it can unlock you doors to a ton of new customers even if you’re not that great at selling.
That’s because those who are searching Instagram shops are already ready to buy…
So, when you get the attention of your dream customers, you likely just have to push them to take the last step, which is to purchase.
Another giant reason why you want to use Instagram shopping is that you will be able to tag your products (and services) in your posts.
That will make it easier for you to promote multiple products and services at once.
That’s why Instagram shopping is so effective and that’s why I’m going to reveal to you what you need to do to be successful with it in this article.
So, are you ready to begin? If so, let’s dive in…
1. Setting Up Your Instagram Shop
This is obviously the first step you need to take if you want to be successful with Instagram marketing.
To set up an Instagram shop, you need to comply with all of the commerce eligibility requirements:
Updates – check if you have the latest version of Instagram.
Eligible countries – make sure your country falls into the list of countries where Instagram shopping is available
Products eligibility – Your products have to comply with Facebook’s merchant agreement and also commerce policies. Also, keep in mind that only physical products are eligible. Digital ones aren’t.
Instagram Business Account – You need to have an Instagram business account that’s linked to a Facebook business page.
Connect The Catalog With Business – You need to connect the catalog that you want to use. You can do it by selecting the catalog manager, selecting the catalog, go to Settings and connect to Business Manager Account.
Connect Instagram To Facebook Business Manager And Wait For Approval – if you meet all the requirements then your account is likely going to get approved and you can start to build your Instagram shop.
It will definitely take some time to set up your Instagram shop but it’s going to be more than worth it.
And now, let’s look at how to actually get new customers out of this Instagram shopping feature…
2. Optimize Your Instagram Shop For SEO
What’s really important for your Instagram shop to get you, new customers, is to capture the traffic that’s constantly moving on the feature.
In other words, you want to make people visit your Instagram shop instead when they are using the feature and searching for products.
For that to happen you either have to appear in the search or they come because you tagged the product that you’re selling in one of your posts.
That’s why doing SEO is more than important.
So, let’s have a look at the main thing that will affect how high you’re going to rank in the Instagram shopping search…
Add A Keyword To The Username Or Headline
This is the only thing that’s going to affect whether or not you are going to appear in the search results when somebody types in a specific keyword into the search bar and it has to do a lot with Instagram optimization.
That’s why when you optimize your profile, you want to include a target keyword in your headline or username. Both work.
However, my personal suggestion is that you include it in the headline as it is going to be easier for people who already know you to search for your shop specifically if you have your brand name in the username.
Second, the headline can now have up to 60 characters, so it is pretty much possible to include multiple keywords in the headline and still get results.
Always pick keywords that are relevant to your niche. If you don’t then chances are that you are going to struggle to be found by your dream customers and that results in you making no sales.
But getting found is just one thing. When your dream customers are going through the shop that you have, you also need to persuade them to buy your product or service.
For that reason, you need to know how to optimize the product page of your Instagram shop. And that’s why I am going to reveal to you how to do it now…
3. Optimize The Product Page Of Your Instagram Shops
The way you are going to optimize the product page in your Instagram shop is going to have a giant impact on how many sales you are going to make.
There are 2 main things that you need to optimize. First, there is the image/video part, and second, there is the description.
Both of these things have a giant impact on how many sales you are going to make or how much traffic you are going to drive to your sales funnel outside of Instagram.
So, let’s take a look at the image/video part…
What Image Or Videos To Pick
You have to be really careful about what you put in this part of the product page. Usually, it is going to be the image of the product that you are trying to sell to clearly show how it is going to look and what to expect.
You probably could come up with that even without me talking about it :-)…
However, what gets more interesting is the video.
That’s because you can use it as a VSL or a video sales letter. And when it is recorded the right way, it will literally sell the product or service for you even while you sleep.
You can record one using classic copywriting formulas like AIDA or PAS.
When the video is created the right way, it is going to change your game and you are going to make a ton of sales. Isn’t that cool?
However, now, let’s move on to the second part of the product page optimization for your Instagram shopping…
Description Of The Product Or Service
This is another thing that you have to do and it is going to be a crucial thing if you want to make sales using Instagram shopping.
Simply put, the description should be a sales copy that should explain the offer and appeal to the emotions of your dream customers if you want to get the best results.
To do that, you can also use the AIDA or PAS formula or you can just go in-depth into the irresistible offer if you use a video sales letter on the page as well.
And if you want to find out more about how to get new customers using Instagram and turn Instagram into a tool to scale your business…
Click here to watch the FREE Instagram Funnel Secrets webclass now.
Filip Konecny 