Becoming a social media marketing expert is something every marketer should strive for. And that’s because social media is a HUGE part of any business’s marketing strategy.
It allows you to build relationships with your dream customers, unlike anything else you’ve ever done, and it works like crazy to drive more traffic to your business.
So, how are you going to become a social media marketing expert? That’s what we’re going to cover. Here’s a look at all of the things we’ll look at:
- Commit To Doing What It Takes
- Read Some Social Media Marketing Books And USE Them
- Consistently Track The Behavior Of People And Adapt
- CARE About Your Audience
- Best Ways To SELL Your Expertise
So, are you ready to begin? If so, let’s dive in…
Commit To Doing What It Takes
This is what nobody wants to talk about because it turns people away. You’re not going to become a social media marketing expert overnight and it is going to take a ton of work.
However, when you do the demand is CRAZY and businesses are willing to pay some big bucks for your skills.
That’s why you need to commit to doing whatever it takes.
In the end, even if you read this entire blog, listen to all of my podcast episodes, read my books, go through the courses I created…
You will STILL have to take action on the strategies. You will only become a social media marketing expert when you get on the battlefield and actually start doing things.
And that is going to require commitment. There are going to be ups and downs and you can’t do virtually anything with it.
So, it is important to make it work and get the best results possible.
Write your goals down every morning and remind yourself why you need to become a social media marketing expert…why you strive for it so much.
Perhaps it’s because you’re an entrepreneur and you want to get more customers. Or you want to be paid for your skills and do social media marketing for other businesses.
And, of course, you want to make $_____ doing it.
Write that goal down every day and you will be motivated like crazy to do what it takes.
Read Some Social Media Marketing Books And USE Them
Reading books is like tapping into a goldmine of information for a few bucks.
From a single book, you can get information that could be easily resold for tens of thousands of dollars as a course without changing a single thing.
So, why don’t people read them if that’s the truth? Self-sabotage. Just because you don’t like to read doesn’t mean you shouldn’t.
And what’s funny is that nowadays, you don’t even have to read books. You can just plug in your earbuds and listen to an audiobook.
So, if you don’t like to read you have no excuse left.
Here is a list of my favorite social media marketing books you need to know if you want to become an expert:
- Influencer: Building Your Personal Brand in the Age of Social Media
- No B.S. Guide To Direct Response Social Media Marketing by Dan Kennedy and Kim Walsh Phillips
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
- This Is Marketing by Seth Godin
- Building a StoryBrand by Donald Miller
- Start with Why by Simon Sinek
I highly recommend that you read them all, they are going to give you great insight into how to become a social media marketing expert and get a ton of new customers for your business using social media.
And now, let’s move on to another extremely important tip you need to know if you want to become a social media marketing expert which is…
Consistently Track The Behavior Of People And Adapt
This is something you must not neglect under any set of circumstances even if you’d want to. Regardless of the platform, the behavior of people on that certain platform is always changing.
For example, a new feature rolls out on the platform and people switch to using it instead of what they were currently using (i.e. reels on Instagram) or they just start to like more quotes on Twitter instead of long-form tips or video Tweets.
You have to consistently adapt to these changes if you want to get results.
That is because when the behavior flow of people changes they start to pay attention to something else. And if you don’t grab that attention you’re not going to grow or make any sales. That is just the way it is.
CARE About Your Audience
This is the best social media marketing tactic that is going to help you become an expert.
When you begin to care about your audience everything you do is going to change.
You are consistently going to look for what they want to see, what they act based on, what they need to see, how to improve your content, and on and on.
And all of these things are EXACTLY what you need to become successful on the social media platform that you’re on.
It is a simple mindset switch that is going to change what you do, and the audience is going to sense it. When you really care about them, they are going to start to care about you.
That is going to help you build trust and credibility and allow you to make the sales that you want.
No trust = no sales. And the only way to get trust is to truly CARE.
Best Ways To SELL Your Expertise
Of course, there are many ways you can sell the experience you get, but the truth is the best place for you to sell yourself as a social media marketing expert and get new clients if you don’t want to use these skills for your own business is social media itself.
That’s because you already know how it works and you also know how to effectively get clients there when you truly master it, which results in an unfair advantage.
However, you can also try leveraging other things like SEO, network marketing, etc.
Heck, you can even go on platforms like Upwork and Fiverr. However, I don’t recommend that as you will hardly be able to get paid what you are really worth.
There are many places, you just need to find the right one for you.
And then DON’T stop until you get a client. You are just one step away.
And if you want to discover how to get more clients than you could ever imagine using Instagram, go here and I’m going to show you how to do it in a secret video that I prepared for you.