Online there are currently two best ways to get the attention of your dream customers. Social Media Marketing and SEO (search engine optimization.)
But unless you have a huge team it can be really hard to leverage all of these things at once, especially because it’s a ton of work and it would scoop up all of your time.
That’s why you want to pick the best option for your brand. So, who’s going to win the social media marketing vs. SEO match?
Well, that’s what you’re going to discover in this blog post. So, are you ready to begin? If so, let’s dive in…
Social Media Marketing vs. SEO: Who Wins?
There are many different things that you have to understand before you even consider choosing between SEO and social media marketing.
The first one is that social media is media that is relatively short term whereas search engines are going to drive traffic and WAY more of it over a long period.
Also, the difference is that you own your website. In other words, there is no way you can get banned and you get indexed by every search engine that exists from Google to Bing to Yahoo, etc.
Same content on many search engines. That lasts on average 2 years. Social content lasts on average few days, and in some cases even minutes.
However, that doesn’t mean SEO doesn’t have disadvantages.
Even though Google alone drives the majority of the traffic on the Internet, it takes usually 12 months to rank for a certain keyword.
That’s a long time, whereas on social media you can sometimes go viral and reach MILLIONS of your dream customers overnight.
Also, things are changing there way faster and you can get traffic from the moment you get there.
Plus, social media marketing is way easier to do. Not because it is simpler, but because SEO is harder as a massive factor that is going to determine whether or not you are going to rank in search results are backlinks from other websites.
It’s NOT easy to get them in the beginning. You can contact people for days to get one backlink or even an opportunity to get a backlink
On social media, you can get results way faster if you know what you’re doing.
However, to stop the comparisons about how well one thing works and the other doesn’t…
Both are working differently. Social media has one huge advantage search will never have…
And that’s the ability to build personal connections with your dream customers and network with them. Also, you can use it for handling customer support, and many other things.
You can’t do any of that stuff through search engine.
So, which one should you use?
It’s on you. You can do SEO or you can do social media marketing. Just start with something and then work your way to doing BOTH.
These two things go so hand in hand that it’s crazy. Every business that does SEO should be on social media and everybody on social media should have a blog and do SEO as well.
So, instead of comparing both of these things, let’s look at how to do them properly.
How To Do Search Engine Optimization (SEO)
Search engine optimization is probably the major way to drive traffic to your sales funnel or website.
Currently, the number of searches on Google a day is over 7 billion, which translates to people searching 81,000 times per second. If we were to look at how many people are using Google yearly, the number was over 2.55 trillion searches in 2020.
That alone should make you excited as that’s 210 BILLION searches per month.
Just imagine if you could get a tiny bit of it like 10,000 visitors per month to your own website. How many sales would you make?
So, how are you going to do SEO for your website?
There are 3 main parts when it comes to search engine optimization:
• On-Page Optimization
• Off-Page Optimization
• Technical SEO
Let’s take a look at how to do an On-Page SEO optimization…
How To Do An On-Page SEO
On-page SEO optimization is the type of SEO optimization you do directly on your website.
It’s how you pick the keywords, use headings, write meta descriptions, do internal linking…
…all of these things happen directly on the website.
So, let’s look at some of the key on-page SEO factors Google and other search engines look at and are going to rank your website based on.
Pick The Right Keyword
Picking the right keyword is going to make a huge difference in whether or not your page is going to appear in the search results.
Depending on the Domain Authority of your website you have the potential to rank for keywords with certain keyword difficulty. (Even though there are more factors and occasionally even a new website can rank for highly competitive keywords.)
To see the keyword difficulty, you will have to use a tool like Ubersuggest. Generally, keywords with lower keyword difficulty are way easier to rank than keywords with keyword difficulty closer to 100.
So when you’re beginning pick keywords that have it lower.
After you have the keyword, whenever you’re creating a new page on your website or writing a blog post you want to optimize it around the keyword you pick for that particular page.
But that’s not everything at all…
You want to use headings on every page on your website chronologically as it helps Google understand what the content is about and it will boost your rankings.
Just don’t try to stack your keywords into headings. That’s not good for SEO at all as it is a black-hat technique.
Use Alt Text
The best content that ranks on Google always has alt text in its images. Alt text is a text that describes the image for people with some visual problems.
Google favors content that is optimized for as many people as possible as its goal is to provide people with the best user experience.
Alt text in images is an identifier that your page or blog post is optimized for a large number of people and that it delivers the best user experience possible.
And that of course means higher rankings.
Include Keyword In The Page Titles And URL
Both of these have a great impact on how high you’re going to rank as the pages in the results are shown based on relevancy to the search term.
And the first two things the search engine looks at are page title and URL.
That’s why you want to include a keyword there.
When you do so, Google and all of the other search engines will rank your result higher. It’s an important part of on-page SEO optimization.
Do Internal Linking
Internal linking is incredibly powerful. It means linking from one page on your website to another page on your website and you want to do it in every article you can.
Internal links connect your content and give Google an idea of the structure of your website.
They establish a hierarchy on your site, which allows you to provide the most important pages and posts more link value than other, less valuable pages.
It’s really important that you do it for your SEO, so don’t neglect it.
Include A Keyword In Your Meta Description
When you include a keyword in your meta description, it’s going to help your website stand out in the search results and therefore allow you to get more clicks.
So, always try to do it.
And these are all of the basics you need to know for on-page SEO. Of course, there are way more things when it comes to on-page SEO…
…but these are the ones that you need to know.
And now, let’s move on to the next thing which is…
There are more parts to off-page SEO than I’d like to mention here because they’re not all that important…
The only one you should concentrate on are BACKLINKS.
A backlink is a link from another website domain on the Internet pointing to your website.
And the more and the more quality backlinks your website gets, the higher it’s going to rank.
That’s the only thing I’d say about SEO that’s a rule. The entire Google worked based on backlinks when it was first launched.
The more backlinks you had the higher you ranked. If you had more backlinks than the first page in the search results…
…You began to appear as the top result in the search results. However, that’s no longer true, and the on-page and technical SEO matter as well.
Now, what are some of the ways to get backlinks? Here’s a list of few of them:
• Cold outreach asking people to link to your content to improve their UX
• Guest Blogging
• Being A Guest On Podcasts, Videos, Etc.
• Share Infographics Others Will Love To Link To
• And Way More!
Try them out and let’s move on to the last thing you need to do for your website’s SEO which is…
Technical SEO is the part of search engine optimization where we are going to look at the technical aspects of search engine optimization.
All of these things are going to contribute to your search engine optimization and help you rank higher in the search results.
However, the truth is, there is no way I could share with you all of the things related to technical SEO in this blog post.
That’s why I believe it is time to cut the search engine optimization part here and it’s time to take a look at how to do social media marketing.
How To Do Social Media Marketing Effectively
Now, when we’ve finally discussed how to do SEO the right way for your website, even though it was brief, it’s time to move on to how to do social media marketing effectively.
Social media marketing is a whole different story than search engine optimization. There are no backlinks and there is certainly no on-page SEO or technical SEO (even though there is some on-post and profile page SEO but more on that in a minute.)
After you pick a social media platform that you are planning to do social media marketing on, you are going to need to reach your dream customers so that you can grow your audience, get leads, and make sales.
How are you going to do that? Well, there are only 3 ways you can reach people on any social media. Two of them are free and one of them is paid.
Here’s what they look like:
• Leveraging other people’s audiences
• Leveraging the algorithm
• Buying your way in through ads
Let’s take a look at how to do all of these so that you can reach your dream customers using social media marketing.
Leveraging Other People’s Audiences
This is the first way to reach your dream customers on virtually any social media platform and you want to use it if you want to be successful with your social media marketing.
To leverage other people’s audiences, you first want to figure out where your drea customers are hiding in the first place.
What influencers do they follow? Make a list of them and the longer it is the better. Once you have it it’s time to get in front of the followers of the influencers.
The best ways to do that are:
• Sharing valuable comments on their posts
• Asking them for a collaboration (build some relationships first)
• Go live together
• Do some guest posting
• And more!
Different platforms, different ways to do that. You have to get creative.
If you want to find out more about how to do it way more easily, then I am diving more in-depth about doing that, especially on Instagram, here.
But the second way to get in front of your dream customers is to…
Leverage The Algorithm
Leveraging the algorithm is your ticket to reaching millions of people if you want to. When you are going to leverage it the right way, the algorithm is going to promote your content to more people than ever before on autopilot.
That means you don’t have to do anything.
To leverage it effectively you first need to figure out what are the features of the platform that you are on where exposure is given away to people.
Then you need to find out what is performing the best there, model it, and get on the features as well.
Once you start to appear there, you are going to reach more people than you could ever imagine. Isn’t that amazing? OF COURSE, IT IS!
And now, let’s move on to the last thing that you can do to reach people with your social media marketing which is to…
Buy Your Way In Using Advertising
Advertising is one of the best ways how you can reach your people using social media marketing and it is also the one your business should always leverage regardless of whether you have an amazing organic reach or not.
That is because social media ads are usually heavily underpriced and when you have the right strategy, it is not hard to get profitable using them.
Don’t forget that to make your ads work, you need to know how to write the right copy and also target the right audience.
And most importantly, don’t test the water with both feet. Start with a smaller budget like $100, and see if the ads get you, new customers. If they don’t then they are likely not going to get you new customers, even when you spend $100,000.
Don’t go all in blindly. Test the water first.
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