Following trends can sometimes bring unexpected results to your business. And that is because when something is trending and a lot of businesses start to get results, it is a great idea to test the things out yourself.
That is why in this blog post I am going to show you some of the biggest digital marketing trends that you should follow.
Here are the digital marketing trends we’re going to cover:
So, are you ready to begin? If so, let’s dive in…
Social Media Customer Support
This one is really big right now.
People who don’t want to contact a company using phone because they are introverts or those who just find it more convenient are now using social media to get customer support.
That means they, for example, pick up their phone, open Instagram, find the company page and send them DM asking them about a product or service they sell or something that has to do anything with the company.
And that is why you seriously need to consider setting up your own social media customer support.
I highly recommend that you use a tool like Sprout Social where you can handle all messages from all social media platforms in one place. That will make the work way easier and effective.
Also, I highly recommend that you set up a FAQ in the direct messages if the platform allows it. For example, on Instagram, you can pre-write a question and have an automated response so the DMs look like this:
In the example, there is no customer support-related question but if there would be some, it would look like this.
Also, don’t try to make people call you on a phone unless it is necessary to handle something. They didn’t call you and used a social media platform instead for a reason.
Alright, this is the first digital marketing trend that you want to follow and now let’s move on to another one that is EXTREMELY important.
Video Content
This has been always popular but now it starts to boom even across social media networks where video content wasn’t popular at all, like Instagram.
If you do content marketing online, this digital marketing trend is a huge deal.
Video is easy to consume, people enjoy it, and the biggest social media networks highly promote it. Plus, it is easier to relate to a brand when they share video content than just images and it is also way easier to build authority.
In 2020, the number of people watching digital videos in the US reached 244.4 million. In 2020!!! After Covid came, and social media platforms began to promote video content like crazy, imagine what the number is now.
I’d personally say 98.99%. But that is just a guess. And…
In 2019, users spent a weekly average of six hours and 48 minutes watching online videos – a 59 percent increase from just three years prior in 2016 (Limelight, 2019).
Now 3 years later and after Covid came, it is going to be 3X higher in my opinion.
In conclusion, I don’t suggest that you abandon all other content formats, but definitely include video in your strategy. It is a digital marketing trend that is going to pay off.
So, use it if you want to be successful.
And now, let’s move on to another digital marketing trend which is to…
Using Chatbots
A chatbot is a computer program that simulates human conversation through voice commands or text chats or both.
And it’s super powerful when it comes to selling your products or services or making people visit your sales funnel as you can imagine.
That is because it can show relevant sales messages to the questions your dream customers might have.
So, if you can prepare an astonishing chatbot sales copy that’s going to persuade people to take the action you want. Isn’t that cool?
When you can write really great sequences with the right sales copy, you are going to make a ton of people take the right action.
And now, let’s move on to another digital marketing trend which is…
Influencer Marketing
There are two best ways you can do influencer marketing online. The FREE way and the PAID way.
The paid way is simple, you pay and the influencer is going to do what you both agreed upon. If it is a promotional post on social media, they are going to share a post on social media.
If it is a long-term campaign, they are going to do a long-term campaign.
When it comes to FREE influencer marketing, that can only be done if you have some value to bring to the table. For example, if you’re going to be a guest on a podcast or you are going to create a guest post, or you’re going to go live together, you are going to share some value.
And in exchange, the entire audience of the influencer is going to see who you are, and you will get exposure.
But don’t get immediately upset when you hear “no” from somebody you will contact. Rejection is common and you shouldn’t be interested in it.
The only thing you should care about is the one person that is going to say “yes”. Get it and you will win.
However, now let’s move on to another digital marketing trend which is…
Push Notifications
This is becoming an increasingly popular digital marketing trend as it is a great way to follow up without having to ask somebody to give you their contact information. All they have to do is to click a button.
Here is how push notifications look like:
When you are going to start to ask people to allow them, they are going to receive notifications from your web and it is a fantastic way to follow up.
No email, no personal information, nothing.
In my opinion, everybody should have them as they work like crazy. It is a powerful digital marketing trend that can change everything for you.
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