People always ask me, what is better. Who is the winner in the social media marketing vs. digital marketing match?
And I always smile and reply with an answer nobody expected.
And that’s why I am going to reveal it to you in this article.
Here is what we are going to cover:
- Social Media Marketing vs. Digital Marketing: Shocking Answer
- How To Build A Winning Social Media Marketing Strategy
- How To ATTRACT Dream Customers
- How To Nurture Your Dream Customers
- SELL Your Dream Customers And Make Them Real Customers
- BUILDING LOYALTY With Your Dream Customers
So, are you ready to begin? If so let’s dive in.
Social Media Marketing vs. Digital Marketing: Shocking Answer
Ok, let’s dive into the shocking answer that I give everybody when they ask me about who wins in the social media marketing vs. digital marketing fight.
The answer is: NOBODY.
This is not a match where there is a winner as there is only one person in the ring since the beginning of it.
Social media marketing is a part of digital marketing. The only difference is that digital marketing means more than just social media marketing. It also means SEO, Blogging, email marketing, ads, etc.
Social media marketing only is about getting new customers using social media. Digital marketing is about getting them anywhere online, including social media.
So, there is no winner as it is a one-sided fight. Got it?
Alright, instead let’s switch our focus to something far more important, and that is how to win on social media and how to create a winning social media marketing strategy that is going to let you build a huge audience and strong brand online.
How To Build A Winning Social Media Marketing Strategy
Winning social media marketing strategy consists of 4 main parts:
- ATTRACTING new dream customers.
- NURTURING those dream customers.
- SELLING those dream customers and turning them into real customers.
- BUILDING LOYALTY with those customers so that they buy again and again.
When you look at the majority of all social media marketers and people like “Instagram coaches” or “LinkedIn marketers”, etc. they don’t talk about how to make sales nor about how to make people buy again and again.
That is because most of them didn’t make any.
So, I highly suggest you are careful about who you listen to as a side point.
And now let’s dive into how to do all of these four things and create a winning social media marketing strategy that gets you results.
How To ATTRACT Dream Customers
There are only two ways you can attract your dream customers on any social media platform that you must have in your social media marketing strategy:
- Leveraging Other People’s Audiences
- Leveraging The Algorithm’s Audience
If you want to leverage other people’s audiences, first you need to ask yourself, where are your dream customers hiding.
Who are the people that they are following? What are the brands they follow and consume content from?
Once you have a list of people (the longer the better), then it’s time to find out how to REACH them.
How can you throw your hook in front of them and grab their attention?
Of course one of the ways is to run ads to their audience, but there are other ways. Some of them include:
- Influencer marketing (sometimes it’s far better than ads because you leverage the influencer’s brand)
- Guest Posting
- Collaborations
- Engaging On Influencer’s Posts
- Engaging Directly With The Influencer’s Audience
- Going Live Together
- And Way More!
There is a ton of options. It just depends on how creative you get and how well it is going to work.
Now, prepare that if you are going to try to get in front of their audience for free, you better have a TON of value to bring to the table.
And you also better be persistent. There is no question that you will hear “no” a thousand times. There is nothing you will likely be able to do with it unless you stay persistent. Keep contacting people until you hear a “yes.”
Now, let’s move on to the second way which is to reach a ton of people levaraging the algorithm.
Leveraging the algorithm is a really powerful way to reach people as once you get a “hit”, you can reach millions of your dream customers.
But it’s not easy at all (unless you pay for ads) and it is going to require a lot of determination. However, I can assure you it is going to transform your social media marketing forever.
So, here is the formula that you want to follow:
- Find out the features where exposure is given
- Find out what performs the best there
- Model the best performing thing
- Test and improve until you get the HIT
When you stay persistent and you keep testing until you get a serious hit, then you will win more attention and sales than you could dream of.
So, here’s the question. Are you willing to follow this social media marketing strategy long enough until you get a hit?
If so, then it’s time to move on to the next part of this super-important social media marketing strategy.
How To Nurture Your Dream Customers
Now it is time to build strong relationships and establish trust with your dream customers which is extremely important if you want to turn them into customers.
How are you going to do that? Well, there is actually a simple formula for building trust and relationships that consists of 3 parts:
- Authority
- Personality
- Consistency
Let’s talk more in-depth about all of the parts of this social media marketing strategy for nurturing your dream customers and building trust and relationships with them.
Authority
Here is the part where you are going to show your dream customers that you know what you are doing and that they can trust what you say.
The way to do that is simple, show authority-building content.
The main part of it is purely education (especially if you are in a B2B industry.)
But you are also going to need to share social proof, your accomplishments, etc.
Another thing that is going to really help you build authority is collaborating with other brands in your industry that you dream customers already know and trust. But if they don’t know the brand and you collaborate with them s well, it is fine.
First of all, you will get attention which should alone be a reason why it is worth the effort. Second, they are still going to think, “Ok, I don’t know these guys, but if they trusted this person enough to collaborate, then I TRUST them as well.”
And on and on. This type of content is really important.
But this is only going to help you build authority.
But authority isn’t enough to earn loyalty of your dream customers, and make them a PART of your brand, and build a strong relationship with you.
To do that you need to make them RELATE to your brand. And the way you are going to do that is by revealing your personality and character…
Personality
This is a huge part of this nurturing social media marketing strategy as well. Your dream customers need to relate to you in order to trust you and build a strong relationship with you.
That’s why you need to reveal to them your personality and character.
That’s why you must not be afraid to show the world who you are, what you love to do, and go more behind the scenes.
If you have some values that you are never willing to negotiate on or compromise, share them. If you love something more than you can even talk about in words, don’t be afraid to share it with the world.
You’d be surprised how effective it is when it comes to building trust and relationships.
Once the dream customer starts to relate to you a little bit, you won. But that’s still not the entire equation. to ensure you build a really strong trust and relationship with your dream customers, you also need to have…
Consistency
People love to forget. And on social media, it is the same.
Just because they buy from you and because they trust you and have a strong relationship with you doesn’t mean they are going to remember you if you stop showing up.
And if they forget about you, they’re not going to buy again.
That’s why consistency over a long period of time is such an important part of this strategy.
No matter what happens, always stay consistent, always add value to their lives, always show your personality, and always build authority.
Never stop.
And now let’s move on to the next part of this winning social media marketing strategy which is to…
SELL Your Dream Customers And Make Them Real Customers
Ok, this is part of this social media marketing strategy when it starts to get more fun because it is time to make a lot of money.
Here you are going to make a ton of sales using something I call the social media sales funnel.
With a sales funnel, you are going to be able to turn even the most cold-fish prospect into customers.
However, what’s a sales funnel?
A sales funnel is a series of strategically created pages that are going to take your dream customer through a process that is going to warm them up, turn them into a lead, and eventually customers that will get upsold several times and which you’ll follow up with and sell other products or services to.
Here is how you can create your own social media sales funnel and make it a part of this social media marketing strategy:
- Determine The Traffic Temperature (Cold, Warm, Hot)
- Create A Pre-Frame Bridge
- Qualify Subscribers
- Qualify Buyers
- Upsell Them
- Follow-Up With Them
But there is a lot more information about this topic in this blog post as well. I’d be here until next week if I would try to explain it all to you in this article.
But now, let’s move on to the next part of this winning social media marketing strategy which is to…
BUILDING LOYALTY With Your Dream Customers
This is the last part of creating a winning social media marketing strategy. The fun art is that if you follow all of the steps in the nurturing part carefully and the way you should, then you are already going to have a pretty loyal audience.
But to make them stick really well you want to remember these things:
- Overdeliver In Your Products And Services
- Overdeliver With Normal Content And Outvalue Everybody
- CARE About Your Following (This Mindset Switch Makes Wonders)
- Change And Adapt Based On Your Dream Customer’s Needs
- Involve Your Audience
When you are going to follow these steps, your social media marketing is going to go to the next level.
And to wrap it all up here is a special infographic that is going to summarize all of the steps you need to take to create a winning social media marketing strategy.
Ok, I hope you find this helpful, and if you are marketing your business on Instagram and you want to reach a ton of people…
Filip Konecny 