Monetizing your social media followers might be one of the hardest parts of whole social media marketing.
And there are many formulas that you can use to become successful with it.
But one of the most effective ones that I’ve seen is the M.O.M. monetization framework.
In other words, it looks like this:
- Magnet
- Opt-In
- Monetize
Let’s see how it is going to work for you.
(And yes, it works for every social media platform including LinkedIn, YouTube, Instagram, Twitter, Facebook, TikTok, Snapchat, and many others.)
1. Magnet
This is probably the most important part of this formula that everybody often neglects.
You see, what almost everybody does is that they try to send all of their social media traffic directly to the sales page which is WRONG!
The thing that you have to do instead is sending them to a lead magnet.
Now, what is a lead magnet, you might ask?
A lead magnet can be anything you use to get new leads to your circle.
It can be a free report that you give them in exchange for their contact information, or it can be a free bundle, webinar, etc.
In short, you are going to use it on the opt-in page later so that you can get most of the people to claim it.
But you see, the problem you might face is low opt-in rates. And if that is the truth, I am going to tell you it is not because of the copy on the opt-in page or the headline you use.
It is the lead magnet you offer to your social media traffic.
Once I made an opt-in page that SUCKED! It had a bad headline, the copy sucked – it even had grammar mistakes, and the only good thing was the email subscription form.
Guess what? The conversion rate was 90%! How could that be?
Because I offered over $247.35 of pure money-making information for FREE in exchange for those emails.
That is a lead magnet you can’t refuse. And because of that, I grew my email list by thousands of leads virtually overnight.
That is why creating a strong lead magnet that you are going to use as the first step in this social media monetization framework is so important.
But now, let’s move on to the second step…
2. Opt-In
All right, your opt-in page does not have to look like this stunning example from Dan Kennedy…but if you use this as an example and you model it + you are going to have a strong lead magnet in place…
…you are going to turn more of your social media followers into leads than you can imagine.
Basically, an opt-in page is really simple.
All you have to do is to write a curiosity-based headline, share an image of the lead magnet, and then include a call to action for the email subscription form.
However, if you really want to, you can make a masterpiece like Dan Kennedy and make the most out of every person who sees the page so your conversion rate is somewhere around 110%! (Just kidding.)
But you better make it as good as possible.
Why?
Because this is the link that you are going to put into your bio, share in your posts, and everywhere else.
And the more of the people you are going to get to your follow-up funnels, the better.
Got it?
So, go and create your opt-in page now. (By the way, if you don’t have a tool to use for creating sales funnels, click here and check this special video I have made for you.)
And now, let’s move on to the last part…
3. Monetize
This is a part of this framework that you have been waiting for, right? YES, IT IS BANK TIME!
Once you have their email addresses all you are going to do is leverage the power of email marketing to turn those leads into customers.
I want you to send an email redirecting the leads to your offer at least once per day. Yup, that’s it!
But also don’t go for more than that because you will start losing leads pretty quickly, because you will look like a spammer.
However, the main question that you might have is how are you going to write emails that will let you actually convert the leads into customers, right?
The answer is: follow the hook-story-offer formula.
First, you are going to start the email with a hook, this is your email subject line, preview text, and the first few sentences that you are going to write inside that email.
All of these parts have to do one thing only – arouse curiosity.
If you are going to be able to do that, you will be able to transition into the story part.
This is the part where you are going to tell them a story about something that has happened recently.
This is going to create a strong personal bond, hold their attention, and let you smoothly transition into the offer.
When you tie the story to one of the core offers that you create, chances are that they will want to discover more – they will go to the sales page and they will buy.
And here is the magic – if they won’t it DOESN’T MATTER. Why?
Because you will send them another email tomorrow, the next day, the next day, and the next day as well.
As the old saying goes, “They will either buy or they will die.”
Filip Konecny 