If you want to stay consistent over a long period of time and get results from your Instagram marketing, then knowing how to schedule Instagram posts can be an absolute life-saver.
It will save you from a lot of frustration, burnout, and many other things that you want to avoid.
And that is why in this blog post I am going to show you the best ways how to schedule your Instagram posts.
So are you ready to begin? If so, let’s dive in…
Sprout Social
This is probably the best social media management tool that exists that besides letting you schedule your content on almost every social media platform that you can imagine will also let you schedule your posts on Instagram.
However, it will let you do way more amazing things than that. With Sprout Social, you’ll also get access to some of these features (AND WAY MORE):
- Scheduling: Import and schedule multiple social posts across different profiles and networks simultaneously. Save time and aid in planning by queuing up various posts in advance.
- Optimal Send Times: Utilize optimization algorithms to automatically schedule content to post at the times proven to generate engagement from your social audiences.
- Asset Library: Create, organize, edit and publish assets from a central location to simplify asset management and support visually engaging social posts.
- Content Suggestions: Find timely and engaging content from across social media to supplement original content or find inspiration.
- Message Approval Workflows: Generate workflows to guide the submission, review, and approval of messages to maintain oversight, safeguard brand standards and simplify collaboration.
- Message Tagging: Group and categorize messages based on workflow, business objectives and marketing strategies to easily organize content and streamline performance analysis.
- Shared Content Calendar: Manage individual posts and campaigns in a collaborative content calendar to improve visibility and facilitate long-term planning.
- Social Commerce: Add engaging and converting sales opportunities into your content by scheduling posts with product links and tags.
- URL Tracking: Append tracking data to links to easily identify social traffic in Google Analytics and monitor campaigns, referral traffic and conversions from social posts.
- SproutLink (Link in Bio): Drive traffic to your content from your Instagram bio using a visual landing page with clickable links to your content.
- Campaign Planner: Strategize, plan, execute and measure the effectiveness of your campaigns and strategic projects with Sprout Campaigns.
- Media Integrations: Create visually engaging posts as part of your creative workflow by adding videos and images from tools like Google Drive, Dropbox, and Canva.
I mean, what else would you want for scheduling your Instagram posts than this? The more you read, the more you want to try out Sprout Social for FREE.
Use Facebook Business Suite/Creator Studio
If you are on no other social media platform but Instagram and Facebook, then this is going to serve you more than well for scheduling your Instagram posts.
Facebook Business Suite is a tool made directly by Facebook and it is going to let you schedule almost any type of content on Instagram (including stories).
That means you are going to be able to handle every piece of your content strategy through it. And as a bonus, you can also engage on the posts through it, use it to run ads, and many other amazing things.
In other words, it is a complex tool that is going to handle all the needs that come with scheduling your Instagram posts.
A great alternative to Facebook Business Suite is Facebook Creator Studio.
It is basically created for scheduling your content as well, however, as of the time of me writing this article you are not able to schedule stories, engage with those who engaged with your posts, handle messages, or anything else.
All you get are some basic insights and the ability to schedule videos, normal single-image posts, and Instagram carousels.
However, it is going to serve you more than well, so I highly recommend trying it out.
Scheduling Reels
Unfortunately, there is no current way to schedule reels that I am aware of, so the best alternative is that you are going to go to Instagram with a recorded video and you will follow this simple process.
1. Tap Create Reel And Edit The Video
Just go to the Instagram app and tap on the tiny “+” button at the top of the page to share new piece of content and tap on reels.
Then add a video or record one and edit it.
Here are some of the tips you should follow:
- Keep it short
- Add subtitles
- Use transitions
- Use trending music
- Pick the right topic
- Be a bit entertaining
- Ask for action (engagement, click, etc.)
- Hook them in in the first few seconds
Once you’ve done it, then just move on to the next step…
2. Write A Caption, Add Hashtags, And Change Cover
Once you have done the editing, then you need to write the caption where the main value point of the reel is basically going to be delivered.
Also, don’t forget to add hashtags from your hashtag sets and change the cover for more reach and more attention.
3. Save Draft And Share When Needed
The last thing that you need to do when “scheduling” an Instagram reel is just saving it as a draft, set a reminder for when the reel should be posted, and then share it at the right time.
All you will have to do is just log into the app, go to reel drafts, and click on the share button. That is why it is not going to disrupt your day, you will avoid burnout, and you won’t have to think about creating new reels every day.
WARNING: When you log out of Instagram or delete the app your reel drafts will be lost and all of your work will be worth nothing, be careful.
It is a simple way to schedule your reels and it is working more than well.
Filip Konecny 