Doing affiliate marketing on Instagram is one of the best ways for you to monetize your audience. The big question is, how to do it effectively and make as many sales for the company you promote as possible?
In this article, you’re going to find the answer.
So, if you’re ready to successfully do affiliate marketing on Instagram, let’s dive in.
Do ‘Value Promotion’
This one is really powerful and I bet you already bought something thanks to it in your life (even if you’re 9 years old.)
Value promotion is simply promoting the affiliate product or service in a context that adds value to the main message and helps you generate sales.
For example, when you watch a video about how to bake pizza and somebody talks about how they use a certain oven for that and use some specific features of the oven that no other ovens have, then you will do a value promotion.
They will get a lot of value while you actually promote the oven as the people will feel like “What is this thing? My oven doesn’t do that. I gotta check it out.”
And to make it easier and of course, to earn an affiliate commission you’re going to redirect them to the link in your bio so that you earn a commission and so that they can find it easily.
Alright, you’re not likely going to promote an oven, but you can promote anything this way. And it works.
So, definitely try it out with your affiliate marketing on Instagram.
Use Instagram Affiliate Marketing Sales Funnel
Using Instagram affiliate marketing sales funnels is going to change everything for you.
When you are going to use them, you will not only get the ability to turn even the most cold-fish people into sales and generate a ton of affiliate commissions on Instagram.
Well, how does an Instagram affiliate marketing sales funnel looks like? Well, it’s actually pretty simple…
Lead-Squeeze Page
This is the first page of the Instagram affiliate marketing sales funnel and it is absolutely essential to make this work.
If you’re not going to add it, there is no way you can follow up with your dream customers.
So, how does a great lead-squeeze page looks like?
Here’s an example of one that is performing extremely well:
This is just one way a lead-squeeze page can look like and it is used for a webinar that is going to be used as a pre-frame bridge in this particular affiliate marketing sales funnel.
However, it doesn’t have to look like this. A common lead-squeeze page that generates leads in your Instagram affiliate marketing sales funnel consists of these things:
- A Curiosity-Based Headline
- Image Of The Lead Magnet (Can Be The Video On The Bridge Page)
- A Short Copy
- Call To Action + Form
That’s it. Basically, the performance is going to depend on how great the headline is and how irresistible the lead magnet (the reward they’ll get in exchange for their contact information) is going to be.
However, if you want to do affiliate marketing on Instagram the right way, it is just a first part.
The second page in this Instagram affiliate marketing sales funnel is…
The Bridge Page
This is the second page in the Instagram affiliate marketing sales funnel that is going to be the difference between you making a ton of sales and earning a TON of commissions and you getting nothing.
Here is an example of how it looks like:
On this bridge page, a webinar is used as a pre-frame and it works like crazy.
However, it is not necessary to use it.
But first things first, a bridge page is used to sell the person even BEFORE they get to the sales page of the product or service that you are promoting.
That way, even if their sales page sucks, you are going to make a ton of sales and you will have complete control over the sales process.
To make it clear for you, here is what a bridge page in the Instagram affiliate marketing sales funnel consists of:
- Curiosity-Based Headline
- Video Sales Letter/Webinar/Testimonial-Based Video Sales Letter
- Short Copy
- Call To Action + Button
In this example, I used a webinar as I am promoting something that my dream customers might have never encountered and I need to rebuild their belief patterns, which is next to impossible to do through a testimonial or a simple VSL.
However, if that is not the case with you, you can use a classic VSL or Testimonial VSL.
It all works.
But there is still one last part of this funnel that will make your affiliate marketing on Instagram work…
The Company’s Sales Page
This is the last page of the Instagram affiliate marketing sales funnel and there is nothing you can do about as you have ZERO control over what is going to happen here.
That’s the reason why there’s a bridge page in the Instagram affiliate marketing sales funnel. And it’s incredibly important.
This is the page where you’re going to redirect traffic from the bridge page and where the final sale will happen.
It works like crazy and when you use this sales funnel your affiliate marketing on Instagram will be on steroids.
Alright, but now let’s move on to another tip to skyrocket the results that you are going to get from your affiliate marketing on Instagram.
Do Demonstrations Of The Product
Before you do this, you must understand that it’s something that belongs in direct promotion.
That means it should be a minority of all the content that you are going to share on your profile.
However, it is an amazing way to gain trust and make them easily understand what it is about.
For example, if you are promoting a software service, then what you want to do is to go and record some videos of how you are using it to do certain tasks that they struggle with and how it is going to be a solution to their problems.
Almost always, this is going to happen to be video content, but of course, it can be a carousel or any other content format if you are going to figure out how to do it effectively.
It will be a game-changer for your affiliate marketing on Instagram, so go and try it out. You will love it.
However, there is no way you’re going to make a lot of affiliate sales unless you’re going to get TRAFFIC. And to get traffic for your sales funnel, you need a big following…
Filip Konecny 