Social media marketing is an extremely effective way to grow your small business and get new customers. However, coming on social media and posting about your products and services doesn’t work.
EVERYBODY does that and people hate it. Instead, you have to take a different approach.
Approach that is going to give you an unfair competitive advantage and get your business more customers than ever before.
And I’m going to give you the best tips that will let you do that in today’s blog post. So, are you ready to begin? If so, let’s dive in…
Think Like A Publisher Not A Marketer
This is the best small business social media marketing tip that I can give you. If you’re doing nothing but promoting your product and services again, and again, and again, one big problem is going to occur.
People get NO VALUE from that.
And when they get no value, there is no reason to engage with your content, to follow you, and even to buy from you.
Only the top 3% of all people in your market are going to find your promotional posts valuable and that is because they are in the “buy” mode.
And that doesn’t even mean they will buy them.
That’s why the way you’re going to capture the other 97% of people in the marketplace is by simply adding real value to their lives.
Yes, you can promote in your content, but it should be only 20% of the time. In other words, when you post 10 posts in a week, only 2 of them should be promotional and the other 8 of them should be valuable.
To make this small business social media marketing tip clear, they should be centered around one of these 3 things:
- Education
- Inspiration
- Entertainment
Pick one depending on your dream customer and your brand, and start creating VALUABLE content for your social media.
It is one of the best small business social media marketing tips I can ever give you.
View Social Media As A Source Of Traffic, Not A Place Where To Sell
This is another really important thing that you’ll have to do. If you try to sell directly on social media, you’re not going to make many sales.
And that is because it is nearly impossible to take your dream customer through the experience needed for you to successfully make the sale.
Instead, one of the be small business social media marketing tips that I could give you is to view social media as a source of traffic for your sales funnels.
In other words, instead of focusing to sell people through social media content, just focus to make them click on a link that will drive them to the first landing page of your sales funnel where the conversion process is going to begin.
And when you create the social media sales funnel the right way, you can turn even total strangers into customers and make a ton of sales.
For example, if you’re on Instagram, don’t persuade them to buy your amazing leather shoes…just make them click the link in your bio.
It’s that simple, and it is one of the best small business social media marketing tips that I could give you.
Just Because It’s Free, Doesn’t Mean You Shouldn’t Pay
This is another one of the best small business social media marketing tips.
Social media platforms usually have one of the most underpriced ads, and not leveraging them is pretty silly. It’s not hard to be profitable on them, and they work.
But when you’re going to do it, make sure you pay attention to one extremely important thing. Ads are not meant to bring you followers.
Ads are meant to make you sales. If you’re not going to be profitable on them, it is never going to become a consistent tool for your growth.
So, remember that the main goal is to drive social media traffic to a sales funnel. The attention you’ll get will result in follower growth as a byproduct.
Another thing that you also want to know is that you must retarget your audience. Unless you’re going to retarget, you’re just not going to be successful.
80% of all money is in retargeting, so don’t neglect it.
Stay Consistent Over A Long Period Of Time
If there is one of the small business social media marketing tips without which everything else will fall into toilet, this is it.
Unless you stay consistent over a long period of time, there is no way you’re going to be successful on any social media platform.
You won’t build any following, and you’re not going to make any sales.
So, just because you didn’t get 100,000 followers overnight, doesn’t mean you should quit. Or just because you don’t want to do anything, doesn’t mean you shouldn’t share a post.
Being consistent is a key thing for small business social media marketing, and if you fail to do it, you’ll perish.
Share Video Content
While on many platforms, video is not the core content type, you must understand that it is becoming more and more popular.
And leveraging it the right way is another amazing way to get more exposure for your small business.
And the best part?
You don’t need expensive studios, camera guys, etc. The videos don’t necessarily have to be super professional.
As long as they are valuable and the quality is not too bad, everybody is going to be happy and you’re likely going to get a lot of reach.
Filip Konecny 